In ancient Egypt, a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment . Modern businesses have been following his lead, with more tactics（策略）.

One tactic involves where to display the goods. For example, stores place fruits and vegetables in the first section. They know that customers who buy the healthy food first will feel happy so that they will buy more junk food later in their trip. In department stores, section is generally next to the women's cosmetics(化妆品) section：while the shop assistant is going back to find the right size shoe, bored customers are likely to wander over cosmetics they might want to try later.

Besides, businesses seek to appeal to customers' senses. Stores notice that the smell of baked goods encourages shopping, they make their own bread each morning and then fan the bread smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that when French music was played, sales of French wine went up.

       When it comes to the selling of houses, businesses also use highly rewarding tactics. They find that customers make decision in the first few second upon walking in the door, and turn it into a business opportunity. A California builder designed the structure of its houses smartly. When entering the house, the customer would see the Pacific Ocean through the windows, and then the poll through an open stairway leading to the lower level. The instant view of water on both levels helped sell these $10 million houses.

    Do you sometimes argue about what seems to you to be a simple fact? Do you argue whether it's cold outdoors or whether the car in front of you is going faster than the speed limit (限速)?

    If you get into such arguments, try to think about the story about the six blind men and the elephant. The first blind man who felt the elephant's trunk (象鼻) said it was like a snake. The second who felt the elephant's side said it was like a wall, while the third said it was like a spear( 矛 ) as he touched the animal's tusk. The fourth, who took hold of the elephant's tail insisted that it was like a rope. The fifth man said it looked liked a tree as he put his arms around one of the elephant's legs. The last, who was tall and got hold of the elephant's ears, said it was like a huge fan.

    Each man's idea of the animal came from his own experience. So if someone disagrees with you about a “simple fact”, it's often because his experience in the matter is different from yours.

    To see how hard it is for even one person to make up his mind about a “simple fact”, try this simple experiment. Get three large bowls. Put ice water in one. Put hot water in the second. Put lukewarm water (温水)in the third. Now put your left hand in the hot water. Put your right hand in the lukewarm water. Your right hand will tell you the water is cold. Your left hand will tell you it is hot.

    BRAD GARRETT'S COMEDY CLUB

    Category: Comedy

Best known for his role on the Emmy award-winning sitcom Everybody Loves Raymond, Brad Garrett returns to his Vegas roots with his comedy club at the MGM Grand. It is a good place to check out when you need a break from work.

Prices from: $56.40 and up

    Age restriction: Must be 21 years of age or older

    Show Length: 115 minutes

    MAC KING COMEDY MAGIC SHOW

    Category: Comedy, Magic

Mac King Comedy Magic Show is different every afternoon, with lots of audience participation. He is willing to make fun of himself instead of his guests in order to make everyone feel welcome and entertained. The afternoon is kid-friendly from start to finish. Still, whether you're eight or 80, you won't be able to figure out King's secrets.

    Prices from: $40.90 and up

    Age restriction: No age restriction

    Show Length: 90 minutes

    THE MENTALIST, GERRY MCCAMBRIDGE

    Category: Comedy, Magic

Using his skills as a “mentalist”, Gerry McCambridge shocks the crowds as he uses his abilities to predict just what audience members will do next. Anyone who has seen the show has walked away in disbelief, amazed by his unusual power.

    Prices from: $34.99 and up

    Age restriction: Under 13 will not be admitted into the theater

    Show Length: 75 minutes

    ROCK OF AGES

    Category: Plays & Musicals

    The cheerful Rock of Ages brings audiences back to the times of big hair and even bigger bands with 28 popular rock songs from the 80s including “Every Rose Has Its Thom,” “I Wanna Know What Love Is,” “Here I Go Again,” and more.

    Rock of Ages has been nominated for five Tony Awards including Best Musical and Best Direction of a Musical. It also received a Drama League nomination for Distinguished Production for a Musical.

    Prices from: $74.00 and up

    Age restriction: Must be 15 years of age or older

    Show Length: 125 minutes

    Tired of Working in Your Country?

With over 500 instructors and 20 years of experience, we are the leader in the field of teaching foreign languages. We now have positions open in Osaka starting September/October 2015 for instructions of English, German, Spanish and French.

    Teach many different kinds of classes using the latest technology in small classes of up to 30 students.

    Accommodation (住宿), and other necessary documents (文件) will be ready before you leave.

    Applicants will teach their first language only.

    Excellent teacher training programs.

    If you are young with a university degree and are willing to experience different cultures, apply now. Experience in teaching is an advantage but not specially required. Knowledge of the Japanese language is not necessary but good English skills and practical computer knowledge are basic requirements.

Apply with C.V. and send letter to:

NOVA France, Mr. Swampy (IHT 3/2)

34, Bd. Haussmann, 75009 Paris, France

Fax: 33148014804

    Or visit our website: www.teachjp.com

    The manager expects to meet and talk with successful applicants in Paris in June and July.

    Mom was a teacher most of her life. When she wasn't in the classroom, she was educating her children or grandchildren; correcting our grammar; starting us on collections of butterflies, flowers or rocks; or inspiring a discussion on her most recent “Book of the Month Club” topic. Mom made learning fun.

    It was sad for my three brothers and me to see her suffering in her later years. At eighty- five, she suffered a stroke and she went steadily downhill after that.

    Two days before she died, my brothers and I met at her nursing home and took her for a short ride in a wheelchair. While we waited for the staff to lift her limp body back into bed, Mom fell asleep. Not wanting to wake her, we moved to the far end of the room and spoke softly.

    After several minutes our conversation was interrupted by a muffled sound coming from across the room. We stopped talking and looked at Mom. Her eyes were closed, but she was clearly trying to communicate with us. We went to her side.

    “Whirr,” she said weakly.

    “Where?” I asked. “Mom, is there something you want?” “Whirr,” she repeated a bit stronger. My brothers and I looked at each other and shook our heads sadly.

    Mom opened her eyes, sighed, and with all the energy she could gather said, “Not ...was. Say were!”

    We suddenly realized that Mom was correcting Brother Jim's last sentence. “if it was up to me…”

    Jim leaned down and kissed her cheek. “Thanks, Mom,” he whispered. We smiled at each other and once again shook our heads.

    Scientists can figure out a movie's emotional tone from the gasps(喘气) of its audience. These gases could point the way to a subtle(微妙的，精细的) form of human communication, a new study suggests.

    "When you see a movie, you can hear the music and see the pictures. However, you don't realize here are chemical signals in the air. And they, too, could be affecting you, says Williams, who led the study. As an atmospheric chemist, he studies the chemical makeup of the air around us.

    Williams started out measuring the air in a soccer stadium. He noticed that levels of carbon dioxide and other gases changed wildly whenever the crowd cheered. That got him wondering -- Could the gases people breathe out be influenced by emotions?

    To find out, he went to the movies.

    Williams and his coworkers measured air samples collected over six weeks in two movie theaters. Overall, 9,500 movie goers watched 16 films. They included a mix of comedy, romance, action and horror films. Among them were The Hunger Games, Catching Fire, Carrie, and Walking with Dinosaurs. The researchers gave scenes from the movies such labels as "suspense(悬疑)", "laughter" and "crying". Then they looked for hundreds of chemicals in the air that showed up as people were watching particular movie scenes.

    And certain scenes had distinct chemical "fingerprints". Scenes that had people laughing or on the edge of their seats were especially distinctive. During screenings of The Hunger Games, levels of carbon dioxide and isoprene got to the highest at two suspenseful moments. Because isoprene is related to muscle movement, the researchers think tense movie moments likely led to its spikes(尖峰). Williams and his colleagues think the increase in carbon dioxide was due to the viewers' increased pulse and breathing rates.

    Scientists need more data to make stronger links between human emotions and what's in their breath. But Williams can see potential practical uses. Companies, for instance, could quickly measure the air during tests to see how people feel about new products. He pictures future studies recording other body variables(变数) as well. These might include heart rate and body temperature, for instance. "It's something to find out."