题型:阅读理解 题类:常考题 难易度:普通
天津市耀华中学2017-2018学年高一上学期英语期末考试试卷
The iPhone the iPad: each of Apple's products sounds cool and has become a fad(一时的风尚). Apple has cleverly taken advantage of the power of the letter “i”—and many other brands are following suit. The BBC's iPlayer—which allows Web users to watch TV programs on the Internet—used the title in 2008. A lovely bear—popular in the US and UK一that plays music and vide is called “iTeddy”. A slimmed-down version(简装本) of London's Independent newspaper was stated last week under the name “i”.
In general, single-letter prefixes(前缀) have been popular since the 1990s, when terms such as e-mail and e-commerce first came into use.
Most “i” products are targeted at young people and considering the major readers of Independent's “i”, it's no surprise that they've selected this fashionable name.
But it's hard to see what's so special about the letter “i” Why not use “a”, “b”, or “c” instead? According to Tony Thorne, head of the Language Center at King's College, London, “i”works because its meaning has become ambiguous. When Apple uses “i”, no one knows whether it means Internet, information, individual or intcractive, Thorne told BBC Magazines. “Even when Apple created the iPod, it seems it didn't have one clear definition,” he says.
“However, thanks to Apple, the term is now connected with portability.” adds Thorne.
Clearly the letter “i” also agrees with the idea that the Western World is centered on the individual. Each person believes they have their own needs, and we love personalized products for this reason.
Along with“Google” and “blog”, readers of BBC Magazines voted“i”as one of the top 20 words that have come to define the last decade.
But as history shows, people grow tired of fads. From the 1900s to 1990s, products with “2000” in their names became fashionable as the year was connected with all things advanced and modern. How ever, as we entered the new century, the fashion disappeared.
Trip 1 One Week In The Mountains Bring your strong shoes and warm clothes for this walk in a beautiful area of the Green Mountains. You may go hiking or have a try of rock climbing. This is also a protection area for wild animals. You can find many kinds of animals living in this area. Time: May 8-May 14 Tel:64639818 Adult:$110.00 Child:$55.00 |
Trip 2 Three Days In The Country There are many beautiful gardens. Take your camera and enjoy the wonderful sight in Hunter Valley. It is a good place for fishing and horse riding. You can also find different kinds of flowers here. This is also a great walk for bird-lovers. Time: May 20-May 22 Tel:63986432 Adult:$50.00 Child:$25.00 |
Trip 3 Flashlight Adventure Put on your warm clothes, bring a flashlight(手电筒),and come for a night walk along the Dungog Valley. It is a trip full of adventure(冒险).A guide will lead the tour. Many of the plants you will see on this trip can only be seen at night. Time: May 16-May 18 Tel:63875629 Adult:$30.00 Not for children |
Trip 4 Five Day By The Sea Wear your sun hat and enjoy wonderful sunshine all the time from morning to evening. Our hotel is next to the sea. We have our own boats too. You can swim in the sea or in the swimming pool. Every day our boat will take you to different places for swimming. Time: May 23-May 27 Tel: 67538293 Adult:$80.00 Child:$40.00 |
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