A news release (释放，发布）is a tool of communication，through which information is passed to even the farthest end of the world.It keeps us well informed of the happenings of the world which would otherwise remain unknown.

    When writing a news release，keep in mind that the media receive hundreds of releases every day.Try to follow these guidelines：Keep it short and professional.Come up with a catchy headline that will grasp someone's attention.Sometimes the title will take more time to come up with than writing the release.That's okay－the headline could be critical for getting an event covered!

    Cover the 5 W's in your first paragraph.Those are who you are; what you are doing；where，when you are doing；why you are doing it，which help us understand the details about the event.Besides，any opinions in the news release should be put in quotations from your designated spokesperson.Include things that the media finds newsworthy，which is the most essential.

    Make the time on your news release at least half an hour later than the time you have told activists to show up at an event.This will ensure that activists are prepared and in place by the time the media arrive.

    Choose a spokesperson for the event who can be quoted in the release and will be available for calls at that number the day before the event.

    Have someone proof the release for spelling，grammar and content (determine whether what you are trying to relay is clear and right)．Sometimes the person who writes the release may not notice mistakes that a fresh pair of eyes will catch.

    Accuracy is the last but not least important in terms of your content and the location and time that you tell the media.If you do make a mistake，it is critical that you call and notify the media of the correction.

    If you can speak English，you know a lot of English words. You can read，speak and understand. But there is another kind of language you need to know——the language of the body，a part of what is called non-verbal communication. All over the world，people “talk” with their eyes. When Japanese people meet，they put their hands together. What do American and British do?

    Americans are more informal than the British. They like to be friendly. They use first name，they ask questions and they talk easily about themselves. When they sit down，they like to relax in their chairs and make themselves comfortable.

    British people are more quiet. They take more time to make friends. They like to know you before they ask you home.

    When British and American people meet someone for the first time，they shake hands. They do not usually shake hands with people they know well. Women sometimes kiss their women friends，and men kiss women friends （on one cheek only）.When a man meets a man friend，he just smiles，and says “Hello”. Men do not kiss each other. Even fathers and sons do not often kiss each other.

Noticeboard

    To eat only a vegan（素食的） diet might sound difficult, especially with many popular dishes containing meat or other animal products. Yet in 2017, veganism was described as “the fastest - growing lifestyle movement” in the UK, according to BBC news.

    A study by a UK market research organization, suggests that over 542,000 Brits went vegan during the previous decade, an increase of 360%. And the main force behind this increase was those aged 15-34 years old — 42% of recent vegans fall under that age range.

    So why exactly has veganism become so popular among young Brits?

    One reason could be that many young people want to protect the environment, as less meat consumption is known to be beneficial to the environment. Global meat manufacturing is believed to cause 18% of the world's greenhouse gas emissions（排放）, even more than that of all the world's cars, trains and planes combined. Another reason is that many of today's young people believe that it's wrong to kill animals to be used as food.

    Jess Murray, 22, a student at University College London, said that he chose to become vegan after realizing that eating animals is a choice that people make, rather than something that we need to do to survive. “Becoming vegan was an ethical (道德的) decision,” he told the Guardian.

    Social media is also believed to have given rise to the increase in veganism. Platforms such as Facebook allow young vegans to connect with each other much easier, while others such as Instagram have led to the creation of “vegan celebrities (名人)”, who share lips on vegan lifestyles.

    Despite the rising of veganism, Laura Wyness, an expert in diet and nutrition, said that meat is very important for people's health. “A strict vegan diet makes it difficult to get some minerals and vitamins that your body needs,” Wyness told BBC news.

    However, the popularity of veganism doesn't seem to be fading. “It feels more like this is something that is sticking.” said an expert of the Vegan Society, a UK charity that promotes veganism.

    School uniforms are becoming more and more popular across the USA. That's no surprise, because they offer many benefits. If all students are dressed in the same way, they will not pay too much attention to their clothing, and some of them will not be laughed at for wearing the "wrong" clothes.

Some people are against the strict rule of school uniforms, but they do not realize that students already accept a kind of rule —- wanting to look just like their friends. The difference is that the clothing students choose for themselves creates social barriers(阻碍）; school uniforms tear those barriers down.

    Some parents are unhappy about uniforms, saying that school uniforms will affect their children's "creativity". First, as noted above , the clothes students choose to wear do not necessarily express their individuality(个性). They just copy their classmates. Second, students have the rest of the day to be as creative as they like. While they're in school, their job is to master reading, writing, and math; this should take up all the creativity they have. Mastery of those skills will be good for the students to build up their creativity in every way.

    As in other places, uniforms remind the wearers of their purpose and duties. For example, when a man or woman puts on a police uniform, he or she becomes, for a time, the symbol(象征) of law and order. The uniform means to the wearer his or her special duties and sends the same message to everyone the wearers meets. People with different jobs wear uniforms of one kind or another. For students, the school uniform reminds them that their task for the six or seven hours they are in school is to get an education.

Five trends to watch in the coming year

The number 21 is connected with luck, risk, taking chances and rolling the dice, all of which seem strangely appropriate for a year of unusual uncertainty. As 2021 approaches, here are some trends to watch in the year ahead.

⒈ Fights over vaccines

As the first vaccines become available in quantity, the focus will shit from the heroic effort of developing them to the equally difficult task of distributing them. Vaccine negotiations will accompany fights within and between countries over who should get them and when.

⒉ A mixed economic recovery

As economies bounce back from the pandemic, the recovery will be inconsistent, as local outbreaks and restrictions come and go — and governments turn from keeping companies on life-support to helping workers who have lost their jobs.

⒊ A less footloose world

Tourism will shrink and change shape, with more emphasis on domestic travel. Airlines, hotel chains and aircraft producers will struggle, as will universities that rely heavily on foreign students.

⒋ An opportunity on climate change

One positive side to the crisis is the chance to take action on climate change, as governments invest in green recovery plans to create jobs and cut emissions. How ambitious will countries' reduction promises be at the UN climate conference, delayed from 2020?

⒌ The year of déjà vu

That is just one example of how the coming year may feel, in many respects, like a second take on 2020, as events including the Olympics, the Dubai Expo and many other political, sporting and commercial gatherings do their best to open a year later than planned.