The aggressive spread of market economics and communication technologies~often under the control of Western multinational companies—brings new challenges to local cultures and values in non-Western societies. Sometimes it seems as if a tidal wave of the worst Western culture is creeping across the globe like a giant strawberry milkshake spill oat and over the planet, with a flavor that is distinctly sweet, sickly and apparently homogeneous (同质的).

    For some, especially the young, change may mean escape from oppressive traditions. It may also bring new opportunities for cultures to be combined in creative ways. However, there is genuine cause for concern about the rate at which cultures are being worn away in such a globalized world.

    Perhaps by far the most important far-reaching effect of cultural globalization is the commercialization of culture, which has a disturbing impact on local people's existing values. They are increasingly bombarded with new images, new music, new clothes and new values. The familiar and old are to be abandoned. While there was cultural change long before globalization, there is a danger that much will be lost simply because it is not valued by global markets. In West Africa for example, traditional values have been overtaken by Coca-Cola culture which the local people don't yet have the values to deal with successfully.

    Another common aspect of the globalized culture is that it pursues (追求) the same “one size fits all" American ideal. The result of this cultural process of homogenization is that a large section of the world's population dreams of living like Cosby & Co. or like the characters in any other stereotype American soap opera. In addition, the dream of living a better life causes thousands of people to move to already overcrowded cities whose population has boomed by millions within the last decades. The majority of these new immigrants end up in slums leading to poverty, pollution and misery.

    Such gradual aggression against people's existing values and cultures has a destructive impact on their sense of who they are, what they want and what they respect. It attacks spiritual values and faith traditions. The accumulative (累积的)effect in non-Western societies is a crisis of cultural confidence, combined with the increased economic uncertainty and crime which global integration (一体化)may bring. This creates real problems for social stability» whether it is at the level of nation, community or family.

    In conclusion, cultural globalization，or worldwide McDonaldization, destroys diversity and displaces the opportunity to sustain decent life through a mixture of many different cultures. It is more a consequence of power concentration in the global media and manufacturing companies than the people's own wish to abandon their cultural identity and diversity,

    Spider monkeys have long, thin arms with hook like hands that allow them to swing through the trees. They do not have opposable thumbs(对生拇指).

    The brown-headed spider monkey has a prehensile(缠绕性的)tail, which means it can grasp and can be used like a fifth leg to grab trees. During the day, the spider monkey searches for fruits, which make up the main part of its diet. They will also eat flowers, seeds, leaves, and small insects during the dry season when fruits aren't available. They spend most of the daylight hours climbing and swinging through the high branches of trees.

    The brown-headed spider monkey lives in a large community of about 20 to 100 male and female monkeys. They split into smaller groups for feeding. Females usually give birth to only a single baby each year or two. Young monkeys are carried on their mothers' stomachs until about 16 weeks old. Then they are strong enough to ride on their mothers' backs. All brown-headed spider monkey babies are born with a pink face and ears.

    Spider monkeys hug each other and wrap their tails around each other. They are very intelligent and have strong memories. They were named spider monkeys because they look like spiders as they hang upside down from their tails with arms and legs swinging. Their genus (属)name is Ateles, which means “imperfect”. This refers to the fact that they don't have thumbs.

    Hunting the brown-headed spider monkey is now barred in Ecuador, a country in northwestern South America, but humans have killed them for their meat for hundreds of years.

Help Hermit Crabs

    Hermit crabs are nature's recyclers. They eat waste and help keep oceans and shores clean. Unlike other crabs, the hermit crab has a thin outer shell over its soft tail. This makes the hermit crab easy prey for hungry predators(天敌).Hermit crabs stay safe by living in old seashells. A hermit crab is picky(狡猾); it tries on many shells until it finds one that fits just right. In recent years, however, many hermit crabs have had trouble finding their perfect homes. What is the problems. There are not enough shells to go around!

    One reason for the seashell shortage is that ocean water is not as clean as it once was. This has caused chemical changes to sea water. Some sea animals, like snails, are affected by these changes.  Now there are fewer snails making shells. People visiting the beach often take shells home as souvenirs(纪念品).This is another problem. Other people even take shells for their own pet hermit crabs! They do not realize that hermit crabs in the wild need those shells too.

    Now people are working to solve this hermit crab housing shortage. They are teaching beach-Boers to leave seashells where they belong--at the seashore! Some people even make fake seashells that they hope the hermit crabs will like. For example, a group called Project Shelter invited people who visited their website to create different designs for hermit crab shells.

    These designers had a lot to consider. What kind of material should be used to build a seashells. The material must be light enough for the hermit crab to carry, but strong enough to protect the crab from predators. The man-made shells could not contain glue or any other substance(物质)that might harm a hermit crab. Another challenge with building a hermit crab home was the opening to the shell. Too big would mean the crab would not feel safe. Too small would be uncomfortable, and the crab would not want to move in.

    The Project Shelter shells are placed in the wild for hermit crabs to find. Lucky hermit crabs can move into these new dream homes.

    Do you know of anyone who uses the truth to deceive(欺骗)?When someone tells you something that is true, but leaves out important information that should be included, he can give you a false picture.

    For example, someone might say,“I just won a hundred dollars on the lottery(彩票).It was great. I took that dollar ticket back to the store and turned it in for one hundred dollars!”

    This guy's a winner, right? Maybe, maybe not. We then discover that he bought $200 worth of tickets, and only one was a winner. He's really a big loser!

    He didn't say anything that was false, but he left out important information on purpose. That's called a half-truth. Half-truths are not technically lies, but they are just as dishonest.

    Some politicians often use this trick. Let's say that during Governor Smith's last term, her state lost one million jobs and gained three million jobs. Then she seeks another term. One of her opponents(对手) says,“During Governor Smith's term, the state lost one million jobs!”That's true. However, an honest statement would have been,“During Governor Smith's term ,the state had a net gain of two million jobs.”

    Advertisers will sometimes use half-truths. It's against the law to make false statements so they try to mislead you with the truth. An advertisement might say,“Nine out of ten doctors advised their patients to take Yucky Pills to cure toothache.”It fails to mention that they only asked ten doctors and nine of them work for the Yucky Company.

    This kind of deception happens too often. It's a sad fact of life: Lies are lies, and sometimes the truth can lie as well.

    My grandmother often said to me, "You can count the number of your true friends on the fingers of one hand." For a long time I thought this was true. However, I've now discovered my grandmother was only half right. Maybe we do only make a few "best" friends in our lifetime, but those aren't the only people that we can call friends. There are many different types. Let me tell you about a few of them.

    One type of friends is the type I call the "football mom friends". My neighbour Sally is a good example. We both have kids who play football in a football club, and someone has to take them to practise and pick them up. Sally and I and two other mothers do this. We meet sometimes and have tea and talk about what our kids are doing, but those are the only times that we meet each other. I enjoy being with these women, but we don't do anything else together.

    Another type is called the "hobby friend". That's the person you share an interest or a hobby with. Michael and Cater, who are brothers, are a good example of this type. We're all in a bird watching club. Every few weekends the members of the club go on a trip to watch different kinds of birds. There's nothing romantic about my relationship with Michael and Cater, of course. We just share interest in birds.

    Then there's the "other half the couple" type of friends. Jim is married to Rose, a friend that I have known since college. When Rose married Jim, I realized that I would have to be Jim's friend if I want to continue to be Rose's. Jim and I don't share so many interests, but we do have a friendly relationship.

    To develop one's taste in English, the most effective way is to read English books extensively. Yet one may be at a loss to choose the appropriate books, especially as a beginner. As a native Spanish, I would like to share some of my experience.

    My first English novel was Jane Austen's Pride and Prejudice, recommended by many English teachers and professors as an ideal book for English learners. But my experience was somewhat disastrous. I had great difficulty in understanding the novel, let alone enjoying it. It's not the vocabulary that troubled me, but rather the way Austen constructs sentences, and her way of thinking, which seemed too remote to me at that time. My fading enthusiasm was much recovered after reading Hemingway's novel A Farewell to Arms. No long and complicated sentences. And I particularly liked his brief and straightforward (简洁的) style. So my first suggestion is, as a beginner, you'd better choose contemporary novels instead of classical ones.

    However, if you restrict yourself to novels you will miss a lot of treasures. English essays can at once inform you, entertain you, and improve your taste in English. The best example is Bertrand Russell's work. Its language is plain, yet you cannot help feeling the elegance and the peculiar sense of humor. His simple language enables his philosophy within the reach of ordinary people. Here comes my second suggestion—essays are indispensable.

    Never follow others' recommendations and opinions blindly, however famous or influential (有很大影响的) the person might be. We should be open to various ideas, but always think and determine for ourselves. As a saying goes, one man's meat is another man's poison. With that in mind, we are bound to find out our favorite writers through reading and develop our fine taste in English.