Grey clouds move as low as smoke over the treetops at Lolo Pass. The ground is white. The day is June 10.It has been snowing for the past four days in the Bitterroot Mountains.Wayne Fairchild is getting worried about our trek over the Lolo Trail-95 miles from Lolo Montana to Weippe in Idaho, across the roughest country in the West. Lewis and Clark were nearly defeated 200 years ago by snowstorms on the Lolo.Today Fairchild is nervously checking the weather reports.He has agreed to take me across the toughest,middle section of the trail.

    When Lewis climbed on top of Lemhi Pass,140 miles south of Missoula,on Aug.12,1805,he was astonished by what was in front of him;“high mountain chains still to the West of us with their tops partially covered with snow.”Nobody in what was then the US knew the Rocky Mountains existed,with peaks twice as high as anything in the Appalachians back East.

    Today their pathway through those mountains holds more attraction than any other ground over which they traveled,for its raw wilderness is an evidence to the character of two cultures:the explorers who braved its hardships and the Native Americans who prize and conserve the path as a sacred (神圣的)gift. It remains today the same condition as when Lewis and Clark walked it.

    The Lolo is passable only from July to mid-September.Our luck is holding with the weather,although the snow keeps getting deeper.As we climb to Indian Post Office,the highest point on the trail at 7,033 ft,we have covered 13 miles in soft snow,and we hardly have enough energy to make dinner.After a meal of chicken,I sit on a rock on top of the ridge (山脊）.There is no light visible in any direction,not even another campfire.For four days we do not see another human being.We are occupied with the things that mix fear with joy.In our imagination we have finally caught up with Lewis and Clark.

    Although one might not think so as a result of the disadvantages, thousands and thousands of ads have shown advertising is of great importance to the society in which people live, either in the United Kingdom, or in many other parts of the world .Advertising is necessary as a means of communicating with others, of telling them about the goods and services that are offered, and of which most of them would never get to hear at all if it were not for advertising. And advertising does a great deal to a rising standard of living conditions.

    In talking about advertisement, one should not think only a commercial on television, or an advertisement in the newspaper or magazines and—in the sense of communication—even the spoken or written words of salesmen. After all, the roots of advertising are to be found in the market place in the ancient times.

    For many years it was thought that it was not enough to just produce goods and supply services. It is only more recently that people came to understand the production of goods would be a waste of resources unless those goods can be sold at fair price within a reasonable time period. In the competitive society in which we live, it is very important that we go out and sell what we have to offer, and advertising plays an important part, whether selling at home or in export market. Around 2 percent of the UK national product is spent on advertising. But it must be thought that this advertising tries to sell goods to customers who do not buy them. Of course, advertising does try to catch the eyes of the buyer, but if the product one has bought does not match what the advertisement had described, it is extremely unlikely that the goods will sell well.

    Every 30 seconds there is an earthquake. But don't worry because most are so weak that they cannot be felt. Only a few big ones hurt people.

    Many earthquakes happened in China, such as the big one is Sichuan last year. Thousands of people died in it. So it's important to know what to do when one hits. Here are some tips on how to stay safely in an earthquake.

    If you are indoors during an earthquake, hide under a desk. Stay away from windows and anything that could fall on you.

    If you are outdoors, move to a clear place. Try to be away from trees, signs, buildings and streetlights. These could fall on you.

    If you are in a shop and far from the door, don't try to run to outside and rush for exits(出口). Everyone will be doing that and you'll find it hard getting out. Don't get into a lift during an earthquake. Just hide under some strong covers near you.

    When an earthquake has ended, be careful because after-shocks may still happen. These are just as dangerous as the earthquake itself. So stay under the desk until you make sure it's safe to get up.

    If you are at home and you smell gas, open the windows and get out of the building as quickly as you can. A gas line in your house may be broken. This could be very dangerous.

    As the Chinese Mid-Autumn Festival approaches, mooncakes are turning up all over China, from traditional teashops to Starbucks counters. The holiday is one of China's four most important festivals, and in the weeks before the date arrives, top hotels get into the spirit with lavish(奢华) treats in lovely packaging. Traditionally, the cookie-sized round pastry(馅饼) has a rich thick filling usually made from red-bean or lotus-seed paste and covered by a thin crust. It may also contain yolks from salted duck eggs, integrating a beautiful savory tinge into the sugary taste. Fillings and crusts have become more diverse over time, especially in the hands of skilled pastry chefs. The mooncakes in Chinese culture represent homesickness, and the top crust of each moon-shaped pastry is generally imprinted with the Chinese characters for longevity or harmony.

    This year, the fancy gift boxes that have long driven the mooncake trade are particularly striking and rich with tradition.

    For example, the Fairmont Peace Hotel in Shanghai, built in 1929 and a magnet for Hollywood celebrities in the 1930s, has prepared a selection of mooncake gift boxes with designs inspired by the beauty and elegance of the hotel's famous art deco style. The simplest box of four pieces (red-bean paste, creamy custard, plain cheese, green-bean paste) is 198 yuan($29.64), while more lavish selections of five or six pieces, including mooncakes with egg yolk, run up to 338 yuan for a box.

    Beijing's Nuo Hotel, meanwhile, has created Ming Dynasty (1368－1644) inspired mooncake gift packs based on the design of porcelain vases in the hotel lobby, with the essence of landscape painting using Zhang Dai's poetic passages to show the peaceful harmony of man and nature. The box of six is 158 yuan, and includes mooncakes ranging from cheese mango to charcoal burning fragrant Pu'er tea and white lotus with egg yolk. A box of eight cakes of different flavors is 228 yuan.

    During the past Spring Festival, many children may have received red packets from their families. But Xing Pu, a 40-year-old economist, is asking the government to give red packets to every Chinese citizen.

    Xing suggested the government give out 1,000 yuan to each Chinese since the government income has increased rapidly in recent years. He said his suggestion would allow everyone to directly enjoy the fruits of the country's economic success, help the lower-income groups deal with rising prices and increase consumption around the country.

    Recent years have seen the government carry out a series of pro-poor (扶贫) and pro-rural (惠农) policies, including increasing spending on public health-care and cutting down the agricultural tax. But the lower-income group still needs more help.

    Xing said he has borrowed many ideas from practices in countries like the United States and Singapore. Earlier this year, the governments of the two nations offered cash handouts (救济) to their citizens. As for in China, 'We can even encourage the rich to donate their 1,000 yuan red packet to the poor,' said Xing.

    Although Xing's suggestion has gained wide support among ordinary Chinese on the Internet, many other economists criticized it as unpractical. 'To better use the increase of money, handing out money is not a solution that holds good for all time. It could be better to improve the public service or cut the price of energy use in daily life,' said Qiao Xinsheng, an economic professor.

    Developed by researchers and designers specializing in typography(印刷术)and behavioral science, Sans Forgetica is a new font(字体)designed to help readers better remember the information they read by forcing them to spend a bit more time on each word.

    The design of Sans Forgetica is based on a font called Albion, but with substantial  modifications(修改)to reduce familiarity and attain its goal of engaging the brain more and helping the reader retain(保留) more information. It was developed by scientists at RMIT University in Melbourne, Australia, who believe it could help students studying for exams.

    “We believe this is the first time that specific principles of design theory have been combined with specific principles of psychology theory in order to create a font, ”Behavioral economist Jo Peryman told DW.

    If fonts are too familiar, readers often glance over them without their brain creating may  memories of what was read. At the same time, if a font is too outlandish, the brain has to struggle too much to decipher(破译)it while neglecting the retention of information. According to its developers, “Sans Forgetica lies at a sweet spot where just enough obstacle has been added to create that memory retention.” Its modifications force readers to spend more time, but not too much time, reading each word, allowing the brain to engage in deeper cognitive processing.

    So does Sans Forgetica actually work? Does it help readers better remember the information they read? So far, studies have shown that it can make a difference, although not a significant one.

    One experiment had 96 participants recall word pairs presented in three different fonts. They remembered 69 percent of the word pairs written in Sans Forgetica, compared to 61 percent for the other fonts. In a different experiment, 303 students took a mock(模拟)multiple-choice exam, and whenever the text was presented in Sans Forgetica, they remembered 57 percent of the text, compared to only 50 percent of the surrounding text written in Arial font.

    So Sans Forgetica won't give you the memory of an elephant, but if you're the kind of person who believes every little bit helps, it might be worth a try.