In ancient Egypt, a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment. Modern businesses have been following his lead, with more tactics（策略）.

    One tactic involves where to display the goods. Foe example, stores place fruits and vegetables in the first section. They know that customers who buy the healthy food first will feel happy so that they will buy more junk food（垃圾食品）later in their trip. In department stores, section is generally next to the women's cosmetics(化妆品) section：while the shop assistant is going back to find the right size shoe, bored customers are likely to wander over cosmetics they might want to try later.

    Besides, businesses seek to appeal to customers' senses. Stores notice that the smell of baked goods encourages shopping, they make their own bread each morning and then fan the bread smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that when French music was played, sales of French wine went up.

    When it comes to the selling of houses, businesses also use highly rewarding tactics. They find that customers make decision in the first few second upon walking in the door, and turn it into a business opportunity. A California builder designed the structure of its houses smartly. When entering the house, the customer would see the Pacific Ocean through the windows, and then the poll through an open stairway leading to the lower level. The instant view of water on both levels helped sell these $10 million houses.

    Are you carrying too much on your back at school? You're not alone. Back experts (专家) in the USA are worried about that young students are having back and neck problems because they are carrying too much in their backpacks .

    “It hurts my back when I run,” said Ebelin Reyes, a student in Virginia. “It's hard to get up the stairs with my backpack because it's too heavy.” Students have to carry heavy backpacks on their backs for a whole week's study. Ebelin is one of them. They have regular (固定的) backpacks with two straps (带子) to carry them, but a number of students with heavy loads (负担) have switched to rolling backpacks. The backpacks have wheels and can roll on the ground. Shirley Park's backpack weighs 10 kilos, and she said, “I'll change to a rolling backpack because I am starting to have back pain.”

    How much is too much? Experts say that students should carry no more than 10% to 15% of their own body weight. A few students have had a good idea to lighten (减轻) the load: less homework.

Doctor's suggestions:

⑴Lighten the load. Take home only the books the students need that day.

⑵Wide straps are better. They can send out weight over your shoulders (肩) and be sure to wear backpacks with two straps.

⑶The heaviest things should be packed closest to the back.

⑷Bend (弯曲) both knees when you pick up the pack, don't just bend over the waist (腰).

    Guide Dogs of America, A History is the book that we all have been waiting for. It's a book that tells how and where the guide dog movement really started, with information never before revealed--until now. After reading this 200-page, picture-filled work, you will know about every aspect of Guide Dogs of America(GDA) from its inception to how it has become one of the top guide dog schools in the country.

    Joseph W. Jones, Sr., was refused a guide dog because of his age--he was fifty seven--but he would not accept defeat. He researched the guide dog movement and with the help of the International Association of Machinists and Aerospace Workers, established his own school, one that would provide guide dogs free of charge to visually impaired people regardless of their age.

    The school graduated 18 guide dog teams the first year with students staying at, GDA's first trainer, Lambert Kreimer's house on South Virginia Avenue in Burbank, and Jones manning the office on Lankershim Boulevard in North Hollywood.

    In 1952, Jones addressed the quadrennial(四周年纪念的) IAM Grand Lodge Convention in Kansas City, Missouri. “I sincerely prayed to God for two things,” Jones said. “After my wife passed away and left me with a ten-year-old boy, I prayed that I would be spared long enough to see this organization well established and that my ten-year-old boy would become a man. Both prayers have been answered. The organization is well established, it is in the hands of the IAM and my boy is a man, and I am proud to say that today he is a member of the IAM.”

    Jones' pray for a successful organization had been answered now, ten years after he was rejected for being too old, his dream of having a guide dog for himself, hundreds of others had already been given the gift of sight because of his drive and determination. That school, now known as Guide Dogs of America, has provided guide dogs to thousands of people free of charge.

    When I was about 12, I had an enemy, a girl who liked to point out my shortcomings. Sometimes she said I was thin. Sometimes she said I was lazy. Other times she said I wasn't a good student. And still other times she said I talked too much, and so on. I tried to put up with her.

    At last, I became very angry with her. With tears in my eyes, I ran to my father, who listened to me quietly and asked, "Are the things she said true or false? Mary, haven't you ever wondered what you're really like? Go and make a list of everything she said and mark the points that agree with her comments. Pay no attention to the things she said that don't concern you."

    I did as he told me. Much to my surprise, I discovered that over half the things were true. I brought the list back to my dad. He refused to take it. "That's just for you," he said. "You know better than anyone else the truth about yourself. When something said about you is true, you'll find it will be helpful to you. Don't shut your ears. Listen to them all, but hear the truth and do what you think is right."

    Many years have passed. The situation often appears in my mind. In our life we often meet with some trouble and we often go to someone and ask for advice. Some advice you will treasure all your life!

    Houses have been getting progressively "smarter" for decades, but the next generation of smart homes may offer what two Case Western Reserve University scientists are calling an "Internet of Ears."

    Today's smart home features appliances, entertainment systems, security cameras and lighting, heating and cooling systems that are connected to each other and the Internet. They can be accessed and controlled remotely by computer or smartphone apps.

    But a group of electrical engineering and computer science professors in the Case School of Engineering have been experimenting with a new suite of sensors (传感器). This system would read not only the vibrations (震动), sounds and even other movements associated with people and animals in a building, but also any slight changes in the existing electrical field.

    While there still maybe a decade or so away, the home of the future could be a building that adjusts to your activity with only a few small, hidden sensors in the walls and floor with-out the need for monitoring cameras.

    "We are trying to make a building that is able t0 61isten' to the humans inside," said Ming-Chun Huang, an assistant professor in electrical engineering and computer science. "We are using principles similar to those of the human ear, where vibrations are picked up and our algorithms (计算程序) recognize them to determine your specific movements. That's why we call it the 61nternet of Ears'. "

    “There is actually a constant 60 Hz electrical field all around us, and because people are somewhat conductive, they short out the field just a little," Huang said. "So, by measuring the disturbance in that field, we are able to determine their presence, or even their breathing, even when there are no vibrations associated with sound.”

    Huang said they have used as few as four small sensors in the walls and floor of a room.

    As for privacy concerns, the system would not be able to identify individuals, although it could recognize people's different ways of walking.

    A crew of six teenage girls completed a nine-day sailing trip in the US recently, after braving seasickness and strong winds.

    For the past three years, the Sea Cadet teenagers who set sail were all male. Roger Noakes, who captained the boat, said this was the first time he'd taken out an all-female crew.

    The girls asked for an all-girls trip in August this year. The crew set sail along with three adults, Noakes and two Sea Cadet representatives. The original plan was for the girls to sail 24 hours a day in rotating shifts(轮流换班)along the coast and then return. Things turned out differently, however. “The first night was rough because the wind was really hard. The waves were going up and down,” said Abby Fairchild, 16. “Everybody got seasick.” Noakes gave the girls the option of just sailing in the bay and not going into open water. “But they decided they were going.”

    The teenagers then sailed a long way overnight and slept in shifts. “We've learned everything from steering(掌舵)the boat itself to putting up the sails to cooking while we have rough seas, ” said 15-year-old Olivia Wilcox.

    The teenagers stopped on land in Massachusetts. They didn't make it to their original destination in Maine, where they were supposed to have a celebratory dinner, due to the weather and winds. They said they weren't disappointed, however, as they'd learned a lot. “They learned about boating, and above all, they built confidence and character,” said Noakes.