People are seeking for opportunities that will assist them in reaching their goals. Marketing yourself can be a good choice, which can help you achieve your goals. Though when people talk about marketing, they usually think that this is about producing a sale, it does not necessarily have to be.

    If you are an employee then you want your boss to take your ideas, and if you are on a job hunting then you want to find a good position. So in reality, marketing really leads to sale. So marketing yourself means you are simply “selling” yourself!

    The common problem in marketing yourself is that most people think that it is unpleasant to market themselves. They think that marketing concerns only to a business. Of course, this is absolutely not true. People who want to attain the success they desire must promote themselves.

    Marketing yourself is a useful tool. The better you market yourself, the more opportunities you will have. Marketing yourself does not really mean telling every person how beautiful and wonderful you are. It means letting your prospective employer know that you exist or you can do something better.

    There are actually several different ways of marketing yourself. But there are only two primary ways that you carry out. The first is to find ways to reach out to others and the second is to construct ways in order for the people to find you and make connection with you.

    To reach out and touch the lives of others, you have to be a good person and a good employee. In that way your good reputation will follow naturally. Have a brief and concise message that you can share with others. When you market yourself, you tell people who you are and what you can do for others. Plan well and practice your message.

    In constructing ways for the people to notice and make connection with you, you must be open to them. Communication is a great opportunity to make an impact especially when you market yourself. You also communicate by what you are wearing. Know the appropriate dress code and have plenty of time to decide what you will wear. Just remember to make a great first impression!

C

    While famous foreign architects are invited to lead the designs of landmark buildings in China such as the new CCTV tower and the National Center for the Performing Arts, many excellent Chinese architects are making great efforts to take the center stage.

    Their efforts have been proven fruitful. Wang Shu, a 49-year-old Chinese architect, won the 2012 Pritzker Architecture Prize — which is often referred to as the Nobel Prize in architecture — on February 28. He is the first Chinese citizen to win this award.

    Wang serves as head of the Architecture Department at the China Academy of Art (CAA). His office is located at the Xiangshan campus(校园) of the university in Hangzhou, Zhejiang Province. Many buildings on the campus are his original creations.

    The style of the campus is quite different from that of most Chinese universities. Many visitors were amazed by the complex architectural space and abundant building types. The curves(曲线) of the buildings perfectly match the rise and fall of hills, forming a unique view.

    Wang collected more than 7 million abandoned bricks of different ages. He asked the workers to use traditional techniques to make the bricks into walls, roofs and corridors. This creation attracted a lot of attention thanks to its mixture of modern and traditional Chinese elements(元素).

    Wang's works show a deep understanding of modern architecture and a good knowledge of traditions. Through such a balance, he had created a new type of Chinese architecture, said Tadao Ando, the winner of the 1995 Pritzker Prize.

    Wang believes traditions should not be sealed in glass boxes at museums. "That is only evidence that traditions once existed," he said.

"Many Chinese people have a misunderstanding of traditions. They think tradition means old things from the past. In fact, tradition also refers to the things that have been developing and that are still being created," he said.

    "Today, many Chinese people are learning Western styles and theories rather than focusing on Chinese traditions. Many people tend to talk about traditions without knowing what they really are, "said Wang.

    The study of traditions should be combined with practice. Otherwise, the recreation of traditions would be artificial and empty, he said.

    Plastic waste has polluted the Arctic. Two new studies have spied bags, fishing rope and tinier bits of rubbish in the Barents Sea. This sea sits north of Norway, Sweden, Finland and Russia. It mixes with the Arctic Ocean, which is even farther north.

    Plastic waste in the Arctic could harm wildlife and may hint that large volumes of human rubbish are collecting there, says Melanie Bergmann. She is one of the scientists who spotted the waste. She studies Earth's oceans at the Alfred Wegener Institute in Bremerhaven, Germany. She first started counting bits of plastics in the Barents Sea because she kept spotting signs of the stuff there in images taken with deep-sea cameras.

    Bergmann and her colleagues counted pieces of plastic from an icebreaker, a boat designed to break through large blocks of ice in very cold waters. They also tracked plastic pieces they saw during helicopter rides over Arctic waters. The team found 31 pieces of plastic. “That doesn't seem like much, but it shows us that we've really got a problem, one that extends even to this remote area, far from civilization,” Bergmann says. She and her colleagues described their findings October 21 in Polar Biology.

    Another team has also been counting plastics in the area. Those scientists took water from the Barents Sea and counted the number of smaller bits of plastics, called microplastics.

    Plastic in the ocean is dangerous to animals. Some may get caught in rope or bags. And wildlife may swallow bags and other plastic bits. That makes them feel full. But some may eventually starve because they are not getting the nutrients they need to live. Sometimes plastics also may break down in an animal's body and release poisonous chemicals. If another animal later eats the one that swallowed plastic, it too can end up with poisonous chemicals in its body. This, in turn, can travel up the food web, endangering predators (肉食动物) — even people.

    I'm a speaker and give hundreds of speeches every year. I spoke about appreciation (感激) last month and I used this quote by Albert Schweitzer "Sometimes our light goes out but is blown again into flame by meeting with another human being. Each of us should express the deepest thanks to those who have relighted this inner (内心的) light."

    I asked my audiences to shut their eyes and think about someone who, at some time in their lives, has relighted their inner light. Then I left the room in silence for several minutes. It was always a meaningful experience as they remembered the joy they felt from another person.

    One day, a gentleman came up to talk with me and thanked me for creating a new awareness (意识) in him. He said he thought of his eighth-grade history teacher because she was everyone's favorite teacher and had really made a difference in all of their lives. Several days later, the gentleman found his history teacher and he wrote to her. The following week he received this letter:

    Dear John,

    You will never know how much your letter meant to me. I am 83 years old, and I am living all alone in one room. My friends are all gone. My family's gone. I taught 50 years and yours is the first "thank you" letter I have ever gotten from a student. Sometimes I wonder what I did with my life. I will read and reread your letter until the day I die.

    The gentleman was sad, "She is always the one we talk about when we have a get-together. She is everyone's favorite teacher—we love her! But no one had ever told her until she received my letter…"

    The traditional British pub is part of the scenery of British life. At the last count, there are around 50,000 of them in the UK. The oldest – Ye Olde Fighting Cocks in St. Albans – was set up in about 793.

    Because of their abundance, the names pubs take are designed to be memorable, but more than that, they are designed to be visual. Outside any traditional pub worthy of its title, you'll find a hanging signboard with an unusual and uncommon illustration(插图) that represents the name of the business. The practice is so well established that even new pubs copy it. But why do they exist at all?

    The first British pub signs were created in the 12^th century and were simple representations of beer containers and other brewing-related equipment used to tell passersby that establishments sold beer. This was Britain in the dark ages, when education was in short supply. Since most of the population was unable to read, pub signs were used to inform would-be customers that they could find a drink inside.

    The earliest uses of pub names would reference the sign directly. People would appoint to meet at "the sign of the Eagle and Child" rather than at "the Eagle and Child".

    Today the tradition remains unchanged largely out of respect for the past, but many pub signs do have some functionality. Remote country pubs often use signboards to point the way to their doors. It's a part of British culture that's rapidly disappearing – more than 20,000 pubs have closed since 1980 – but for now there are still more than enough. You can take a moment to appreciate the history and symbolism behind a pub's sign the next time you see one.

One teacher had two students. One of them had a positive vision while the other had the 1 one.

One day, the teacher 2 for a park with both the students and while wandering in the garden, they 3 a mango tree from which some ripe and juicy mangoes were 4 . On seeing this, the teacher thought to 5 both of his students. Then, he asked the first one, "My dear child, what do you think of this mango tree?"

The student answered instantly, "Teacher, in spite of people 6 this tree with stones, it gives us sweet and juicy mangoes. It does 7 but still it gives us fruits. I wish all human beings learn this important 8 from the mango tree-to share their 9 even if they have to suffer for this."

After that, the teacher asked the other student the same question. The student 10 answered, "Teacher, this mango tree is no good and will not give mangoes by itself but only when we hit it with stones and 11 . Therefore, we should hit it hard to get sweet mangoes from it. That is the only way to 12 these mangoes. It is also clear from this tree that in order to get good 13 from others, we need to be violent and only when we become violent, then and only then will we get 14 ."

The teacher was delighted with the answer given by the first student because he had an admirable vision and 15 the tree with positive vision.