题型:阅读选择 题类: 难易度:普通
广东省江门市台山市新宁中学2023-2024学年九年级上学期期末统测英语试题
With a habit of drinking coffee on weekends while doing schoolwork, Wu Zibo,a17-year-old student from Beijing No.4 High School, wanted to order a cup of Moutai-flavored latte(茅台味拿铁). "I wonder how my father's favorite Chinese liquor(白酒) would taste with my favorite coffee." Wu said.
The collaboration(合) between Moutai and Luckin Coffee has interested many people. It sold 5.42 million cups and made 100 million yuan just on Sept 4, the first day it came out, China Daily reported.
Moutai has tried many ways in the past few years to be more creative, such a by bringing out Moutai ice cream. "This creative collaboration lets Moutai make its brand younger. "Li Honghui, a marketing director (市场总监) for drir said. "Through collaborations, brands can share what they need, make the marke bigger, and bring more creative things to buyers. "added Li.
In 2023, China's collaboration market will grow to over 100 billion yuan and may . reach 300 billion yuan by 2025. However, wrong collaborations may have undesirable results and even hurt brands.
"The key to making a collaboration work is about how good the products are. The brands should not just pay attention to getting the public excited."
A. Eiffel Tower: The symbol of Paris, offering a bird's-eye view of the whole Paris at the top of it. B. Notre-Dame Cathedral: Wonderful Gothic architecture, with impressive glass windows. C. Musee d'Orsay: Housed in a former railway station, famous for its collection of Impressionist and Post- Impressionist masterpieces. D. Louvre Museum: World's largest art museum, home to the Mona Lisa and thousands of other artworks in thousands of years. E. The Arc de Triomphe: One of the most famous monuments in Paris, honouring those who fought and died for France in the wars. F. Champs-Elysees: One of the most famous avenues in the world, lined with theatres, cafes, shops, and gardens. |
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