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题型:阅读表达 题类:真题 难易度:困难

2014年高考英语真题试卷(上海卷)

任务型阅读

    More and more corporations are taking an interest in corporate social responsibility (CSR). CSR is made up of three broad layers. The most basic is traditional corporate charity work. Companies typically spend about 1% of pre-tax profits on worthy projects. But many feel that simply writing cheques to charities is no longer enough. In some companies, shareholders want to know that their money is being put to good use, and employees want to be actively involved in good works.

    Money alone is not the answer when companies come under attack for their behavior. Hence the second layer of CSR, which is a branch of risk management. Starting in the 1980s, with environmental disasters such as the explosion at Bhopal and the Exxon Valdez oil spill, industry after industry has suffered blows to its reputation.

    So, companies often responded by trying to manage the risks. They talk to non-governmental organisations (NGOs) and to governments, create codes of conduct(行为准则) and devote themselves to more transparency(透明)in their operations. Increasingly, too. they, along with their competitors, set common rules to spread risks.

    All this is largely defensive, but there are also opportunities for those that get ahead of the game. The emphasis on opportunity is the third layer of CSR: the idea that it can help to create value. If approached in a strategic way, CSR could become part of a company's competitive advantage. That is just the sort of thing chief executives like to hear. The idea of "doing well by doing good" has become popular.

Nevertheless, the business of trying to be good is bringing difficult questions to executives. Can you measure CSR performance? Should you be cooperating with NGOs and you're your competitors? Is there any really competitive advantage to be had from a green strategy?

    Corporate social responsibility is now seen as a mainstream. Big companies want to tell the world about their good citizenship with their devotion to social responsibilities. Done badly, CSR is often just window-dressing and can be positively harmful. Done well, though, it is not some separate activity that companies do on the side, a corner of corporate life reserved for virtue(美德):it is just good business.

     (Note: Answer the questions or complete the statements in NO MORE THAN TEN WORDS)

(1)、Both in some companies find it no longer enough to simply donate money to charities.
(2)、Give one example of the defensive measures of risk management according to the passage.
(3)、With the emphasis on opportunity, the third layer of CSR is meant to.
(4)、According to the passage, "good business" (paragraph 6) means that corporations while making profits.
举一反三
书面表达

    There was once a farmer who had a fine olive orchard. He was very hardworking, and the farm always prospered(蒸蒸日上) under his care. But he knew that his three sons did not like the farm work, and were eager to reach the goal at a single leap.

    When the farmer felt that his time had come to die, he called the three sons to him and said, “My sons, there is a pot of gold hidden in the olive orchard. Dig for it, if you wish it.” After the farmer was dead, the sons went to work to find the pot of gold.” Since they did not know where the hiding-place was, they agreed to begin in a line, at one end of the orchard, and to dig until one of them should find the money.

    They dug until they had turned up the soil from one end of the orchard to the other, round the tree-roots and between them. But no pot of gold was to be found. It seemed as if someone must have stolen it, or as if the farmer had been wandering in his wits. The three sons were bitterly disappointed to have all their work for nothing. The next olive season, the olive trees in the orchard bore more fruit than they had ever given; when it was sold, it gave the sons a whole pot of gold.

    And when they saw how much money had come from the orchard, they suddenly understood what the wise father had meant when he said, “There is gold hidden in the orchard. Dig for it, if you wish.”

写作内容:1. 以30个词概括上文的主要内容。2. 以约120个词就“Dig for it, if you wish it.”的话题谈谈你的想法,内容包括:①你对这句话的理解。②试举例说明。③这个故事给你的启发。

阅读理解

    Sam Walton, the founder of Wal-Mart, was born in Kingfish, Oklahoma on March 29, 1918. He was raised in Missouri where he worked in his father's store while attending school. This was his first retailing (零售业) experience and he really enjoyed it. After graduation, he began his own career as a retail merchant.

    He soon opened his first Wal-Mart store in 1962 in Rogers, Arkansas. Wal-Mart specialized in name brands at low prices and Sam Walton was surprised at the success. Soon a chain of Wal-Mart stores sprang up across rural America. Walton's management style was popular with employees and he founded some of the basic concepts of management that are still in use today.

After taking the company public in 1970, Walton introduced his “profit sharing plan”. The profit sharing plan was a plan for Wal-Mart employees to improve their income dependent on the profits of the store. Sam Walton believed that “individuals don't win, teams do”. Employees at Wal-Mart stores were offered stock options (认股权) and store discounts. These benefits are commonplace today, but Walton was among the first to implement (实现) them. Walton believed that a happy employee meant happy customers and more sales. He also believed that by giving employees a part of the company and making their success dependent on the company's success, they would care about the company.

    By the 1980s, Wal-Mart had sales of over one billion dollars and over three hundred stores across North America. Wal-Mart's unique decentralized (分散的) distribution system, also Walton's idea, created the edge needed to further encourage growth in the 1980s during growing complaints that the “superstore” was stopping smaller and traditional stores from developing. By 1991, Wal-Mart was the largest US retailer with 1,700 stores. Walton remained active in managing the company, as president and CEO until 1988 and chairman until his death. He was awarded the Medal of Freedom shortly before his death.

阅读理解

    We met a little girl seven years ago during one of my daughter's occasional hospital stays. Her name was Beth and she was my daughter's roommate for a week. My Daughter had an incurable kidney(肾) disease. Beth was a very happy girl, despite the fact that she had cancer. I was amazed at her will and determination to never give up, however sick her treatment made her. She was always concerned about my daughter and the other children with cancer.

    My daughter's hospital treatment was completed in a week and we were waiting for her final discharge orders when Beth appeared. She said “I want you to have this. I know you need a new kidney, so keep this angel pin with you till you get better. She will watch over you and make you smile. My friend, John, gave it to me to watch over me. When you get your new kidney and smile, you can give this angel to someone that needs her, too”. My daughter thanked her and the girls exchanged hugs and big smiles. Later that year, Beth passed away.

    We kept that angel for six more years. Finally, a kidney became available and she received a transplant.

    Now she felt it was time to give it to someone who needed to be watched over until he or she could smile again. She gave it to an elderly man trying to recover from a heart problem.

    How many families and hearts this angel has touched, no one knows for sure. But all that it took was a single gift of kindness. So in this Christmas season, create a tradition with your children or maybe someone you love. Give them a gift that keeps on giving. It's a gift from your heart.

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