What would it take to persuade you to exercise? A desire to lose weight or improve your figure? To keep you away from diseases? To live to a healthy old age? You'd think any of those reasons would be enough to get Americans exercising. Yet a vast majority of Americans have thus far failed to swallow the "exercise pill".

    Now a research by psychologists strongly suggests it's time to think of current well-being（幸福）and happiness as motivators for exercise instead of future health, weight loss and body image.

    Dr. Segar, one of the researchers, believes that immediate rewards are more motivating than distant ones. "People who say they exercise for the quality of life exercise more over the course of a year than those who say they value exercise for its health benefits." He said. '

    Other studies have shown that what keeps people moving depends on age, sex and life circumstances. For those of college age, physical attractiveness typically heads the list of reasons to begin exercising, although what keeps them going seems to be the stress relief that a regular exercise program provides. The elderly, on the other hand, may get started because of health concerns. But often what keeps them exercising are the friendships and sense of community that may otherwise be missing from their lives. Improving daily well-being is the most influential factor for the women. Men indicate they are motivated by more distant health benefits, but this may be because men feel less comfortable discussing their mental health needs.

    "Exercise should be encouraged but the emphasis on weight loss, disease prevention and healthy aging should be reduced." Dr. Segar concluded. "Exercise can make people feel more energetic, less stressed and, yes, happier."

    Apple is to open a research lab in the southern Chinese city of Shenzhen, according to Tim Cook, its chief executive, as it seeks to boost sales in the country and improve ties with the authorities.

    Beijing has been encouraging foreign technology companies to carry out more high-end work on the mainland as part of efforts to revitalize local industry.

    It will be Apple's second facility in China. It already has a new research and development facility in Beijing.

    The two R&D centers were “aimed at strengthening relationships with local partners and universities as we work to support talent development across the country”, Apple said in a statement.

    A closer relationship with the Chinese authorities has been a priority following setbacks for the US technology company this year.

    The iPhone has been losing market share to high-end handsets made by local competitors including Huawei, Vivo and Oppo, which topped the rankings in the second quarter, while Apple languished in fifth place, according to Canalys data.

    Analysts said the announcement of the R&D centre was Mr. Cook's latest attempt to gain favour with Beijing, following the US group's $1billion investment in Didi Chuxing, the Chinese car-hailing company, in May.

    Apple has had to change its approach in China as it faces rising nationalism and high-quality local competition, according to Ge Jia, a tech blogger, who wrote yesterday: “It's time for Apple to cast aside their pride.” “Their previous strategy of only selling devices to China without leaving anything behind is not working any more and they are starting their process of localisation in China through the Shenzhen lab.”

    Google's new artificial intelligence can defeat both humans and other AIs. Fortunately, the only war zone where it fights and wins is the ancient board game Go（围棋）.

    AlphaGo Zero, developed by Google-owned DeepMind, is the latest AI program. The original AlphaGo defeated Go master Lee Sedol last year, and AlphaGo Master, an updated version, went on to win 60 games against top human players. What's different about AlphaGo Zero is that it became potentially the world's best Go player without any help from humans.

    The program AlphaGo Zero started off knowing only the basic rules and then played millions of games against itself in just a few days. After almost five million games played against itself, AlphaGo Zero could outplay humans and the original AlphaGo. After 40 days, it was capable of beating AlphaGo Master.

The program learned the strategies humans accumulated over thousands of years in a matter weeks and also developed nontraditional strategies and moves that beat the techniques of the human masters, leaving them astonished. "At each stage of the game, it seems to gain a bit here and lose a bit there, but somehow it ends up slightly ahead, as if by magic," said Andrew Jackson of the American Go Association

    DeepMind says it has plans for the technology behind AlphaGo Zero beyond just defeating all over an ancient game board. "In the end, we want to apply these breakthroughs to helping solve all sorts of pressing real world problems like designing new materials," said Demis Hassabis, co-founder and CEO of DeepMind, in a statement.

    That sounds great, but just as a precaution, let's take the advice of Elon Musk and Stephen Hawking and keep any super-fast learning AI away from the nuclear launch codes for now.

    Imagine you went to a restaurant with a date, had a burger, paid with a credit card, and left. The next time you go there, the waiter or waitress, armed with your profile data, greets you with, "Hey Joe, how are you? Mary is over there in the seat you sat in last time. Would you like to join her for dinner again?" Then you find out that your burger has been cooked and your drink is on the table. Forget the fact that you are with another date and are on a diet that doesn't include burgers. Sound a little odd? To some, it is the same with the Internet. The Nets ability to profile you through your visits to and interactions at websites provides marketers with an enormous amount of data on you--some of which you may not want them to have.

    Are you aware that almost every time you access a website you get a "cookie"? Unfortunately, it's not the Mrs.

    Reid's type. A cookie on the Internet is a computer code sent by the site to your computer--usually without your knowledge. During the entire period of time that you are at the site, the cookie is collecting information about your interaction, including where you visit, how long you stay there. How frequently you return to certain pages, and even your electronic address. Fill out a survey to collect free information or samples, and marketers know even more about you--like your name, address, and any other information you provide. While this may sound scary enough, cookies aren't even the latest in technology. A new system called I-librarian Alexa--named for the legendary third century.

    B. C. library in Alexandria, Egypt--does even more. While cookies track what you are doing at one site, Alexa collects data on all your Web activity, such as which sites you visit next, how long you stay there, whether you click on ads, etc. All this information is available to marketers, who use it to market more effectively to you. Not only do you not get paid for providing the information, you probably don't even know that you are giving it.

    Black Friday-the day after Thanksgiving Day in the United States-signals the beginning of the holiday shopping season. Although it's not an official holiday, millions of employers give their employees the day off, and many people use that day to get a jump start on their holiday shopping. A similar day in Canada and the Great Britain is called "Boxing Day".

    Black Friday has become a marketing sensation in recent years. Since 2005, it has been the busiest shopping day of the year. To lure shoppers, retailers（零售商）routinely open their doors as early as 4 am and offer special sales and promotions to the shoppers that arrive early. Some of the special deals offered by stores are only available in limited quantities. That is why some shoppers intend on getting the best deals often camp out in front of stores overnight so that they will be the first in line when the doors open.

    But why Black Friday? Historians believe the name started in Philadelphia in the mid 1960s. Bus drivers and police used "Black Friday" name. In the early 1980s, a more positive explanation of the name began to ciculate. According to this alternative explanation, Black Friday is the day when retailers finally begin to turn a profit for the year. In accounting terms, operating at a loss is called being "in the red" because accountants traditionally used red ink to show negative amounts. Positive amounts were usuallay shown "in black ink". Thus, being in the black is a good thing because it means stores are operating at a profit.

    Recently, for those who are too busy to stop on Black Friday, or who just don't want to fight the crowds, the Monday following Black Friday has become known as Cyber Monday for shoppers can take advantage of the comfort of getting many online deals from their homes.

    A good modern newspaper is an extraordinary piece of reading. It's great first for what it contains：the range of news from local crime to international politics, from sports to business, from fashion to science, and the range of comment and special feature(特写) as well, from editorial page to feature articles and interviews to criticism of books, art theatre and music.

    A newspaper is even greater for the way one reads it：never completely, never straight through, but always by jumping from here to there, in and out, glancing at one piece, reading another article all the way through, reading just a few paragraphs of the text.

    A good modern newspaper offers a variety(多样性) to attract many different readers, but far more than the reader is interested in. What brings this variety together in one place is its topicality(时事性), its immediate relation to what is happening in your world and your locality now. But immediacy and the speed of production that goes with it also mean that much of what appears in a newspaper has no more than transient(短暂的) value.

    For all these reasons, no two people really read the same paper：what each person does is to put together, out of the pages of that day's paper, his own selection and order, his own newspaper. For all these reasons, reading newspapers efficiently, which means getting what you want from them without missing things you need and without wasting time, demands skill and self-awareness as you change and apply the techniques of reading.