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题型:阅读理解 题类: 难易度:普通

广东省茂名市信宜市2023-2024学年高一下学期4月期中考试英语试题

 阅读下列短文,从每题所给的四个选项(A、B、C、和D)中,选出最佳选项,并在答题卡上将该项涂黑。

Music is all around us. It's an accessible and popular art form which accompanies our daily lives. Advertisers have long understood the popularity and emotional power of music and capitalized on it. They spend much time and money securing the right soundtrack (配乐) for an advertisement in order to boost sales. For example, Microsoft spent a reported US$3 million using Start Me Up as part of their advertising campaign for Windows 95.

As one researcher puts it, "Music expands pictures and colors words, and often adds a form of energy available through no other source." This is supported by other studies, which suggest that music matching the main message of an advertisement has a positive effect on consumer engagement. This is known as "musical congruity" and can result in better attention, a positive emotional response, finally improving the effectiveness of an advertisement.

Take the simple but interesting advertisement for Air France, with the soundtrack of Mozart's Piano Concerto No.23, for example. It projects greatness and elegance in the hope that viewers will associate those qualities with the airline. The research, which looked at hundreds of viewer comments about the music used in advertising, suggested it was successful.

Music is also effective at arousing (唤醒) emotional memories in advertisements creates associations with consumers' past experiences. A good choice of music allows businesses to tap into this nostalgia for commercial benefit.

However, the use of popular music in advertising can also arouse arguments between artistic effort and commercialism. Some people believe a work of art shouldn't be used for the pursuit of profit. The findings of study showed that consumers sometimes passionately oppose the use of music produced by respected musicians in advertisements, as they believe that it destroys the aesthetic integrity (美学完整性). For example, Nike's use of the Beatles' song Revolution was seen by some as using John Lennon's music to sell shoes. It made some Nike wearers so angry that they refused to buy the products.

(1)、What does the underlined phrase "capitalized on" in paragraph 1 mean?
A、Taken advantage of. B、Held on to. C、Checked up on. D、Cried out for.
(2)、What can we know about "musical congruity" according to the text?
A、It helps cut down the cost of advertising. B、It reminds consumers of their past experiences. C、It makes advertisements much more convincing. D、It explores the relationship between music and digital art.
(3)、Which word can best describe the author's attitude to the use of music in advertising ?
A、Tolerant B、Unclear C、Doubtful D、Objective
举一反三
根据短文理解,选择正确答案。

    Galaxy saw a man and a woman who communicated with the sign language at the train station when she was on the way home one evening. She noticed that the woman asked the man for the direction. He told her that he did not know. Galaxy decided to help them. She had learned the sign language when she served as a volunteer in the deaf and mute(聋哑)school. Then she showed the woman the direction and left her email address to them in case they needed her help later.

    She received an email from that man the next day. Kazrim was his name. Galaxy replied his mail sincerely.

    They both started chatting online soon after and began seeing each other. Although they only communicated with the sign language, it never bothered her.

    Galaxy was fond of him gradually. Obviously, Kazrim was the same too. He presented Galaxy with a bunch of sunflowers and asked her sincerely, “Are you willing to be my girlfriend?” Galaxy was pleasantly surprised. She requested him to give her some time to persuade her parents.

    As she had expected, her parents were very angry after they had learned of their love story. Galaxy explained, “Kazrim is an excellent and a very optimistic person. He has a very positive attitude towards life and work. He cares for others always. He is 100% better than the normal. Moreover, the mute is still a human. He should possess a perfect and wonderful love. ”

    Her parents asked to see him, then. The very worried Galaxy took Kazrim home a few days later. When they were on the train, Kazrim told her, "I'm going to tell your parents I'll be looking after you well with all my life!” Galaxy was deeply moved.

    As soon as they had entered the house, Galaxy introduced him to her parents. She said, "This is Kazrim.” Just right after her speech, an unbelievable thing happened. Kazrim threw the gift away and held her in his arms tightly.

    He said, “YOU CAN TALK?” It was the same question that Galaxy wanted to ask, too.

    The four people were shocked all of a sudden. As a matter of fact, Kazrim always believed that Galaxy was a mute and he still fell in love with her deeply.

阅读理解

    Artificial intelligence keeps defeating human, it is making countless victories against human in different fields of life and trying to push human to the corner.

    Google's DeepMind has defeated the world's number one player Ke Jie. Human brain somehow has been replaced by a machine and scientists are working very hard on developing a human brain by implanting a chip and connecting it to the thick neuron that connects the two hemispheres of the brain. Well, who doesn't want to get his brain upgraded to be as smart as the brain of Albert Einstein or Charles Darwin?

    Humans will probably one day invent a brain that can be implanted in the human skull and reprogram all the human thoughts, but this invention doesn't seems to be happening in the foreseeable future since human brain took millions of years to evolve. Some scientists believe that human will defeat death in the next twenty hundred years but they can't really predict how long it's going to take to develop a human brain that can completely replace the natural brain.

    Despite of this accomplishment in the field of artificial intelligence, it couldn't crease people from believing that science can't stand alone. For instance, AI can imitate human brain and most of the time outperforms it, but there are still a lot of hidden secrets. AI outsmarted Ke Jie has consciousness unlike the AI, Ke Jie felt sad when he was defeated and buried his face in his hands but the AI didn't feel happy and celebrate his victory.

    The computer of 1960 is the same as the computer of 2017 in terms of consciousness, there is no signs so far telling us that there is an algorithm(运算)that can make a conscious computer and decipher (译解) its feelings. We can predict what the future will look like according to the past, especially from scientific point of view but the development of human brain seems unpredictable and unknown.

阅读理解

    A black hole is created when a large star burns out. Like our sun, stars are unbelievably hot furnaces(熔炉) that burn their own matter as fuel. When most of the fuel is used up, the star begins to die.

    The death of a star is not a quiet event. First there is a huge explosion. As its outer layer is blasted off into space, the dying star shines as brightly as a billion suns.

    After the explosion, gravity pulls in what's left of the star. As the outside of the star sinks toward the center, the star gets smaller and smaller. The material the star is made of becomes tightly packed together. A star is so solid that a teaspoon of matter from it weighs billion of pounds.

    The more the star shrinks(收缩), the stronger the gravity inside it becomes. Soon the star is very tiny, and the gravity pulling it in is unbelievably strong. In fact, the gravity is so strong that it even pulls light into the star! Since all the light is pulled in, none can go out. The star becomes black when there is no light. Then a black hole is born!

    That's what we know about black holes. What we don't know is this: What happens inside a black hole after the star has been squeezed into a tiny ball? Does it keep getting smaller and smaller forever? Such a possibility is hard to imagine.

    But if the black hole doesn't keep shrinking, what happens to it? Some scientists think black holes are like doorways to another world. They say that as the star disappears from our universe, it goes into another universe. In other words a black hole in our universe could turn into a "white hole" in a different universe. As the black hole swallows(吞噬) light, the white hole shines brightly--somewhere else. But where? A different place, perhaps, or a different time--many years in the past or future.

    Could you travel through a black hole? Right now, no. Nothing we know of could go into a black hole without being crushed(挤压). So far the time being, black hole must remain a mystery.

    Black holes are a mystery--but that hasn't stopped scientists from dreaming about them. One scientist suggested that in the future we might make use of the power of black holes. They would supply all of Earth's energy needs, with plenty to spare. Another scientist wondered if a black hole could some day be used to swallow earthly waste--a sort of huge waste disposal(处理) in the sky!

阅读理解

    Today, I made the time to listen to a person new to me, who I met was parking my car, “Perfect”, he said as he walked by me as I checked how considerately I parked. He was a clean cut gentleman sharing his feelings about his grown kids, parenting mistakes he is aware of, while expressing a realization to slay clear of destructive addictions.

    I listened patiently and kindly. He seemed quite comfortable with me, in need of some treatment letting go of his thoughts and emotions. After talking for a while, I had to go inside, and I asked him to wait on the sidewalk and I'd be right back with some gifts for him. He was so receptive all along, and I could feel the desires of his heart. I returned to him with bookmarks. I encouraged him, also, with a couple of inspirational thoughts to live by: To focus on what you want — how you want to feel and how you want to live and experience life.

    This experience is a good thing to me, meeting this gentleman as I am experiencing the challenges of trying to be a positive encouragement to my daughter Angel in fighting her illness. I know Angel has the desire too, although in a different way and at a different level in her growth.

    I've received little to no reaction from Angel about the positive encouragement of the family. On the other hand, this gentleman paid attention. Some of this, of course, is the big age difference, I imagine. Anyhow, I extended myself in friendship to have a walk and talk with my daughter early tomorrow morning, so as to be a curing support, and it feels good for me, too — although far outside my usual comfort zone.

阅读理解

    Getting rid of dirt, in the opinion of most people, is a good thing. However, there is nothing fixed about attitudes to dirt.

    In the early 16th century, people thought that dirt on the skin was a means to block out disease, as medical opinion had it that washing off dirt with hot water could open up the skin and let ills in. A particular danger was thought to lie in public baths. By 1538, the French king had closed the bath houses in his kingdom. So did the king of England in 1546. Thus began a long time when the rich and the poor in Europe lived with dirt in a friendly way. Henry IV, King of France, was famously dirty. Upon learning that a nobleman had taken a bath, the king ordered that, to avoid the attack of disease, the nobleman should not go out.

    Though the belief in the merit of dirt was long-lived, dirt has no longer been regarded as a nice neighbor ever since the 18th century. Scientifically speaking, cleaning away dirt is good to health. Clean water supply and hand washing are practical means of preventing disease. Yet, it seems that standards of cleanliness have moved beyond science since World War Ⅱ. Advertisements repeatedly sell the idea; clothes need to be whiter than white, cloths ever softer, surfaces to shine. Has the hate for dirt, however, gone too far?

    Attitudes to dirt still differ hugely nowadays. Many first-time parents nervously try to warn their children off touching dirt, which might be responsible for the spread of disease. On the contrary, Mary Ruebush, an American immunologist(免疫学家),encourages children to play in the dirt to build up a strong immune system. And the latter position is gaining some ground.

阅读理解

    Eating red meat is linked to cancer and heart disease, but are the risks big enough to justify giving up juicy burgers and delicious steaks? Probably not, according to researchers who reviewed data from 12 clinical trials involving about 54,000 people. In a series of controversial papers, the researchers argue that the increased health risks tied to red meat are small and uncertain, and that cutting back likely wouldn't be worth it for people who enjoy meat.

    Those conclusions go against established medical advice. They were swiftly attacked by a group of famous U.S. scientists who took the unusual step of trying to stop the papers from being published until their criticisms were addressed.

    The new work does not say red or processed meats like hot dogs and bacon are healthy, or that people should eat more of them. The team's reviews of past studies generally support the ties to cancer, heart disease and other bad health outcomes. But the authors say the evidence is weak, and that there's not much certainty meat is really the cause, since other diet and lifestyle factors could be at play.

    If the latest example of how divisive nutrition research has become, with its uncertainties leaving the door open for conflicting advice. Critics say findings often aren't backed by strong evidence. Defenders counter that nutrition studies can rarely be conclusive because of the difficulty of measuring the effects of any single food, but that methods have improved.

    Based on their analyses, the researchers said people do not have to cut back for health reasons. But they noted that their own advice is weak, and acknowledged that they didn't consider factors such as animal welfare and the environment. Indeed, the case that meat production is bad for animal welfare and the environment is stronger than the case that it's bad for human health, according to an editorial that accompanies the report.

    Not all of the report authors agreed with its conclusions. Three of the 14 researchers said they support reducing red and processed meats. A coauthor of one of the reviews is also among those who called for a publication delay.

    Those who pushed to postpone publication also questioned why certain studies were included in the reviews while others were left out.

    As for his own diet, Dr. Gordon Guyatt, a member of the international research team that conducted the reviews, said he no longer thinks red or processed meats have significant health risks. But he said he still avoids them out of habit, and for animal welfare and environmental reasons.

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