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题型:阅读理解 题类: 难易度:普通

人教版高中英语选择性必修第三册综合素养评估卷

 阅读下列短文,从每题所给的A、B、C、D四个选项中选出最佳选项。

A tiny Alaska village has experienced a boom in tourism in recent years as polar bears spend more time on land than on Arctic sea ice.

More than 2,000 people visited the northern Alaska village of Kaktovik in 2018 to see polar bears in the wild. The far north community lies in an area where increasingly higher temperature has sped up the movement of sea ice, the primary habitat of polar bears. As ice has gradually moved to deep water beyond the continental shelf, more bears are remaining on land to look for food.

Polar bears have always been a common sight on sea ice near Kaktovik, but villagers started noticing a change in the mid-1990s. More bears seemed to stay on land, and researchers began taking note of more female bears making homes in the snow on land instead of on the ice to raise their babies. U.S. Fish & Wildlife Service biologists began hearing reports of the increasing number of polar bears in the area in the early 2000s. As more attention was given to the plight of polar bears about a decade ago, more tourists started heading to Kaktovik.

 "The village had fewer than 50 visitors annually before 2011," said Jennifer Reed, of the Arctic National Wildlife Refuge. "Today we're talking about hundreds and hundreds of visitors, many from around the world each year," Reed said. Most tourists visit in autumn, when bears are forced towards land because sea ice is farthest away from the shore. Bruce Inglangasak, a local hunter who sometimes offers wildlife-viewing tours, said, "I've been offering polar bear tours since 2004." Many tourists stay several days in the village, which has two small hotels. The villagers have benefited a lot from that. In turn, they provide more effective protection for polar bears with financial support from tourism development.

(1)、What causes more polar bears to stay on land in Kaktovik?
A、Their growing numbers. B、Their preference for land. C、The global climate change. D、Their habitats' movement to the shore.
(2)、What does the underlined word "plight" in paragraph 3 mean?
A、Increase. B、Death. C、Dilemma. D、Reproduction.
(3)、What can be inferred from the last paragraph?
A、Tourism affects the balance of nature. B、Kaktovik has about 50 visitors annually. C、Inglangasak makes a living as a tour guide. D、Hotels in Kaktovik are in demand in autumn.
(4)、Which of the following can best describe the text?
A、The fittest can survive. B、Every coin has two sides. C、After a storm comes a calm. D、There is always opportunity in crisis.
举一反三
阅读短文,从每题所给的四个选项(A、B、C、和D)中,选出最佳选项.

Conflict is on the menu tonight at the café La Chope. This evening, as on every Thursday night, psychologist Maud Lehanne is leading two of France's favorite pastimes, coffee drinking and the “talking cure”. Here they are learning to get in touch with their true feelings. It isn't always easy. They customers - some thirty Parisians who pay just under $2 (plus drinks) per session - care quick to intellectualize (高谈阔论),slow to open up and connect. “You are forbidden to say ‘one feels,' or ‘people think',” Lehane told them. “Say ‘I think,' ‘Think me'.”

A café society where no intellectualizing is allowed? It couldn't seem more un-French. But Lehanne's psychology café is about more than knowing oneself: It's trying to help the city's troubled neighborhood cafes. Over the years, Parisian cafes have fallen victim to changes in the French lifestyle - longer working hours, a fast food boom and a younger generation's desire to spend more time at home. Dozens of new theme cafes appear to change the situation. Cafes focused around psychology, history, and engineering are catching on, filling tables well into the evening.

The city's psychology cafes, which offer great comfort, are among the most popular places. Middle-aged homemakers, retirees, and the unemployed come to such cafes to talk about love, anger, and dreams with a psychologist. And they come to Lehanne's group just to learn to say what they feel. “There's a strong need in Paris for communication,” says Maurice Frisch, a cafe La Chope regular who works as a religious instructor in a nearby church. “People have few real friends. And they need to open up.” Lehanne says she'd like to see psychology cafes all over France. “If people had normal lives, these cafes wouldn't exist”, she says, “If life weren't a battle, people wouldn't need a special place just to speak.” But them, it wouldn't be France.

阅读短文,从每题所给的A、B、C和D四个选项中,选出最佳选项。

    I've been really lucky this year. Not only did I have the opportunity to live in France, but I was able to see some other countries with my girlfriend. Now she is studying in Essen, a large city in Western Germany. I recently went to stay with her—it was my first visit to Germany! Essen is a very large city. It has all the conveniences of any large city so I felt immediately at home. I loved the variety of shops, restaurants, shopping malls, cocktail bars, nightclubs, parks and even a lake. There is also a city­wide network of trams, which makes getting around a piece of cake!

    I found the people to be really friendly, and most Germans speak very good English which made life easy for me. I was surprised by the casual attitude to alcohol in Germany, where it seems normal for people to drink beer on the street, or on the tram. My girlfriend and I visited two famous local cities, Düsseldorf and Cologne, which are both on the Rhine River. Düsseldorf is an urban metropolis with a great variety of restaurants. We took a boat tour on the river and went up the Rhine Tower, a really tall building which offers great views across the city. Cologne, as you might know, is world-famous for its perfumes. The cathedral there is an unmissable landmark. We made the effort to climb to the top of one of the cathedral's towers. The spiral (螺旋的) stairs seemed endless, but it was worthwhile for the impressive sights from the top.

    We also went in a cable car over the river and tasted a German delicacy called "Spaghettieis" which is ice cream with strawberry sauce! I also got to try the famous German sausage. I must admit, I really enjoyed the food! The only disappointment was the grey and rainy weather, which proves that Britain does not have the worst weather in Europe!

阅读理解

    Sparrow is a fast-food chain with 200 restaurants. Some years ago,the group to which Sparrow belonged was taken over by another company. Although Sparrow showed no sign of declining,the chain was generally in an unhealthy state. With more and more fast-food concepts reaching the market,the Sparrow menu had to struggle for attention. And to make matters worse,its new owner had no plans to give it the funds it required.

    Sparrow failed to grow for another two years until a new CEO,Carl Pearson,decided to build up its market share. He did a survey,which showed that consumers who already used Sparrow restaurants were extremely positive about the chain,while customers of other fast-food chains were unwilling to turn away from them. Sparrow had to develop a new promotional campaign.

    Pearson faced a battle over the future of the Sparrow brand. The chain's owner now favored rebranding Sparrow as Marcy's restaurants. Pearson resisted,arguing for an advertising campaign designed to convince customers that visits to Sparrow restaurants were fun. Such an attempt to establish a positive relationship between a company and the general public was unusual for that time. Pearson strongly believed that numbers were the key to success,rather than customers' spending power. Finally, the owner accepted his idea.

    The campaign itself changed the traditional advertising style of the fast-food industry. The TV ads of Sparrow focused on entertainment and featured original songs performed by a variety of stars. Instead of showing the superiority of a specific product,the intention was to put Sparrow in the hearts of potential customers.

    Pearson also made other decisions which he believed would contribute to the new Sparrow image. For example,he offered to lower the rent of any restaurants which achieved a certain increase in their turnover(营业额).

    These efforts paid off,and Sparrow soon became one of the most successful fast-food chains in the regions where it operated.

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