An Extension of the Human Brain

       Other people can help us compensate for our mental and emotional deficiencies (欠缺)，much as a wooden leg can compensate for a physical deficiency. To be exact, other people can extend our intelligence and help us understand and adjust our emotions. When another person helps us in such ways, he or she is participating in what I've called a “social prosthetic (义肢的）system.” Such systems do notneed to operate face-to-face, and it's clear to me that the Internet is expanding the range of my own social prosthetic systems. It's already a big bank of many minds. Even in its current state, the Internet has extended my memory and judgment.

        Regarding memory: Once I look up something on the Internet, I don't need to keep all the details for future use—I know where to find that informationagain and can quickly and easily do so. More generally, the Internet functions as if it were my memory. This function of the Internet is particularly striking when I'm writing; I'm no longer comfortable writing if I'm not connected to the Internet. It's become natural to check facts as I write, taking a minute or two to dip into PubMed, Wikipedia, or other websites.

        Regarding judgment: The Internet has made me smarter in matters small and large. For example, when I'm writing a textbook, it has become second nature to check a dozen definitions of a key term, which helps me dig into the core andunderstand its meaning. But more than that, I now regularly compare my views with those of many others. If I have a “new idea,” I now quickly look to see whether somebody else has already thought of it, or something similar—and I then compare what I think with what others have thought. This certainly makes my own views clearer. Moreover, I can find out whether my reactions to an event are reasonable enough by reading about those of others on the Internet.

        These effects of the Internet have become even more striking since I've begun using a smartphone. I now regularly pull out my phone to check a fact, watch a video, read weibo. Such activities fill the spaces that used to be dead time (such as waiting for somebody to arrive for a lunch meeting).

        But that's the upside (好处). The downside is that in those dead periods I often would let my thoughts flow and sometimes would have an unexpected insight or idea. Those opportunities are now fewer and farther between.

    Question: I have been learning English for about 7 years. {#blank#}1{#/blank#} And I still can't make myself understood in English. However, I love learning English. How can I learn English well? Please help me.

    Answer: Many people have asked me this question. {#blank#}2{#/blank#} Here I will give you several tips for learning English.

    ●{#blank#}3{#/blank#}

    First of all, you must want to learn. If you are not interested in learning English, no class will help you and no book will help you. So you have to be honest with yourself. Ask yourself, “Do I really want to learn English?” If you can't answer “yes” to this question, it is better for you to set English aside until you're ready and willing to learn.

    ● Set goals (目标).

    To learn English well, you must set some goals. {#blank#}4{#/blank#} It will also help you to see your progress. Ask yourself, “What are my goals? What areas would I like to improve?” Think about what your goals are, and review once in a while to see that you are making progress toward your goals.

    ● Practice, practice, and practice.

After you have set your goals, you have a better idea of what you need to practice. Just like the athlete whose goal is the Olympics must train daily, you as a language learner must practice language every day to make progress toward your goal. {#blank#}5{#/blank#}

    A life coach is somebody who helps you reach all kinds of personal and professional goals （目标） ．Each of us has the ability to be our own life coach．Here are some tips for you:

♦ Pay attention to your relationships with others

    Ask yourself the following questions: How do you deal with disagreements? When was the last time you showed your family members that you care for them? Your relationships with friends, family members and teachers show a lot about the kind of person you are.

♦ Face the fears about the future

    Now, imagine that one of your good friends told you that he or she was not strong enough to go back to school． We often give better advice than we are willing to take ourselves．Remember that even the most successful people were probably told that what they wanted to do was impossible, but they followed their dreams and succeed.

♦ Develop your talents

    If you want to reach your goals, you will have to spend more time developing the talents you already have, and uncovering any hidden talents that you haven't discovered yet．So you can take classes in subjects that you are interested in, even if you have no experience.

♦ Be thankful

    Take some time to be thankful for the things you do have．Remember positive memories. Think of the best day（s） you have had in the past month or year．Remember special parties, vacations and holidays．Appreciate the wonderful people you have in your life.

    The most wonderful time of the year (the Christmas season) is also the most stressful for lots of people struggling to fit in increased end-of-the-year workloads, holiday parties, shopping, guest hosting, travel, and seeing friends and relatives who you'd otherwise avoid. Luckily, the same coping mechanisms that can help relieve stress and find better balance during the year also work for this holiday.

    Here are four tips to finding work—life balance during this season.

1） Know and avoid your stressors(压力源).

    If cooking for a large group, baking cookies, or Christmas shopping are your key stressors, don't do them. Lots of grocery stores will help cater your next holiday meal. Bakeries exist for a reason, and gift cards are much appreciated by all. Stop trying to live up to someone else's expectations of the holidays and stay merry by outsourcing the pain points.

2） Get flexible at work.

    If you normally travel an hour each way at work, see if your boss will let you work from home in this special season to save time, get more done, and reduce your stress. Or ask if you can start work from home in the mornings and come to the office later in the day to avoid peak hours. Leave early and finish your day from the comfort of home, too.

3） Make your own list and check it twice.

    Make a to-do list for yourself, for both work and life, then divide it up into categories like “must do,” “want to do,” and “feel obligated to do.” If you can remove any or all of your required list, the rest of your to-dos will start to look a lot easier.

    Once you have your lists in order, it's time to start crossing things off. In between your must-dos tasks, include a want-to-do task to break things up and re-energize yourself. Yes, this holiday is a time to give back to others and be selfless, but there's still a bit of “self” in selflessness, isn't there?

4）If you start to feel a cold coming on, come to a full and complete stop.

    The best way to stop a cold from exploding into a weeks-long sickness is to stop it at the start. Unless a task or activity is an absolute necessity, cancel your plans, put away your to-do lists, and settle in for a long winter's nap. A day of rest and enough sleep is the only thing you NEED right now. Feel bad about declining holiday invitations from your friends and family? You're doing them a favor. Once people hear that you're sick, they'll be glad you stayed away — they don't want to come down with a cold during the holiday any more than you do!

    It is certain that you can feel less stressed in this hectic season when you stop expecting so much from yourself, because nobody puts so much expectation on you as you do to yourself. Trying to satisfy clients, co-workers, friends and family can be draining and can finally negatively impact you in many ways. When you simplify things up front, you relieve the stress off of yourself and everyone else in the process. Stop focusing on what you feel like you're obligated to do, and start focusing on what you want and need to do, the load will get lighter and you will feel a lot merrier under the Christmas tree.

    Commercial advertisement was once thought of as a technique of the marketers to inform the potential buyers about the availability of certain products. It was seen more as a medium to inform the buyers rather than persuade them to buy. The present day marketers see advertisement as a medium to damage the image of their competitors and their products. This indeed, is an undesirable and an immoral practice. Instead of speaking about their own products, these marketers speak about the drawbacks (often without any basics) of the competing products.

    People watching TV advertisements would notice that there has always been an advertisement war between the marketers of different consumer goods. A few such cases are given below.

⑴Parachute Coconut Oil vs. V.V.D. Gold

Sometime back, the producer of V.V.D Gold Coconut Oil claimed in their TV advertisement that only their products were superior and the one sold in blue colour bottles (the reference was to Parachute coconut oil) was suitable only for un-natural hair.

⑵Tata Salt vs. Captain Cook

Tata salt was first iodised (碘处理) salt marketed by an Indian Company. It has been enjoying a good and steady market. Captain Cook, another producer of iodised salt, who entered the market later, had to adopt some strategy to get control of the market. The TV advertisement of Captain Cook stressed on ‘Free flow' of their salt when transferred to a container. The producer of Tata Salt retaliated (报复) by saying that the claim of Captain Cook was a trick and those who were quality conscious should deal with it with caution.

⑶Pepsi vs. Coca Cola

Coca Cola was selected as the official soft drink for the Wills World Cricket 1996. When the cricket series was on, the marketers of Pepsi constantly advertised on TV. Their advertisement gave the idea that the cricketers preferred only Pepsi and as a matter of fact there was nothing official about it.

⑷Horlicks vs. Complan

Sometime back, the TV advertisement of Complan, a health drink directly attacked Horlicks, which has been in the market for several decades. The claim of Complan was that their brand (which according to them was Brand C) has a higher percentage of ingredients compared to Brand H (reference was nothing but to Horlicks).

The above examples clearly show how the technique of advertisement is misused by some marketers to ruin the image of their competitors. This, certainly, is not a healthy trend.

    Any marketer should only speak about his products and not about his competitors' products. The awareness of consumers has certainly increased over the years and they are no longer easily taken in. There are many consumer products like salt, oil, shaving blades etc. But one thing for sure is that offering the same product in a different container will not make the product different.

    Mass media like Radio, Television and newspaper should not allow advertisements that tell lies. Legal regulations, in this regard, should also be made stricter.

Taping and bracing ankles

    Ankle sprains(踝关节扭伤) are the most common sports-related injuries in the United States. If there was an easy way of decreasing the number and severity of these injuries, that would be great. For this very reason, the practice of taping and bracing ankles was introduced decades ago.

    How, then, do taped or braced ankles decrease the incidence and severity of sprains in athletes? One explanation for how it works comes from a study which found that taped athletes had improved proprioception(本体感受), which is the body's ability to know how fast the ankle and foot are moving and if they are starting to roll over or not. When they were compared, the athletes with taped ankles had better proprioception both before and after exercise compared with athletes using no tape. The tape's traction(拉力)or pressure on the skin of the foot and ankle helped improve sensitivity and proprioception, resulting in fewer ankle sprains.

    Another common concern often expressed by the public is that lengthened practice of taping or bracing ankles results in weak ankles that then tend to get injured more easily; this would be a strong case against taping or bracing ankles. However, a scientific study looked at the effects of consistent ankle brace use on the peroneus longus muscle. It is an important stabilizer(稳定装置)of the ankle, particularly against inversion, the most common type of ankle injury. This study showed that the peroneus longus muscle's ability to do its job was not changed by the long-term wearing of an ankle brace.

    Many studies have been completed to compare taping ankles and bracing ankles to try to determine which one is better. Most have shown that braces are slightly more effective than tape, but that both are better than no support at all. One study found that simply wearing high-top sneakers instead of low-tops prevented some ankle injuries and that high-tops plus tape had more than 50% fewer injuries than low-tops plus tape.

    So whether it's on the field or on the court, the tape or brace is an important piece of athletic equipment just like your helmet or mouth guard.