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题型:阅读理解 题类:真题 难易度:普通

2014年高考英语真题试卷(北京卷)

阅读理解

Multitasking

    What is the first thing you notice when you walk into a shop? The products displayed (展示) at the entrance? Or the soft background music?

    But have you ever notice the smell? Unless it is bad, the answer is likely to be no. But while a shop's scent may not be outstanding compared with sights and sounds, it is certainly there. And it is providing to be an increasing powerful tool in encouraging people to purchase.

    A brand store has become famous for its distinctive scent which floats through the fairly dark hall and out to the entrance, via scent machines. A smell may be attractive but it may not just be used for freshening air. One sports goods company once reported that when it first introduced scent into its stores, customers' intension to purchase increased by 80 percent.

    When it comes to the best shopping streets in Pairs, scent is just as important to a brand's success as the quality of its window displays and goods on sales. That is mainly because shopping is a very different experience to what it used to be.

    Some years ago, the focus for brand name shopping was on a few people with sales assistants' disproving attitude and don't touch what you can't afford displays. Now the rise of electronic commerce (e-commerce) has opened up famous brands to a wider audience. But while e-shops can use sights and sounds, only bricks-and-mortar stores (实体店) can offer a full experience from the minute customers step through the door to the moment they leave. Another brand store seeks to be much more than a shop, but rather a destination. And scent is just one way to achieve this. Now a famous store uses complex man-made smell to make sure that the soft scent of baby powder floats through the kid department, and coconut (椰子) scent in the swimsuit section. A department store has even opened a new lab, inviting customers on a journey into the store's windows to smell books, pots and drawers, in search of their perfect scent.

(1)、According to the passage, what is an increasingly powerful tool in the success of some brand store?
A、Friendly assistant. B、Unique scents. C、Soft background music D、attractive window display.
(2)、E-shops are mentioned in the passage to _______ .
A、ashow the advantages of brick-and-mortar stores B、urge shop assistants to change their attitude C、push stores to use sights and sounds D、introduce the rise of e-commerce
(3)、The underlined word “destination” in Paragraph 5 means _______ .
A、a platform that exhibits goods B、a spot where travelers like to stay C、a place where customers love to go D、a target that a store expects to meet
(4)、The main purpose of the passage is to ______ .
A、compare and evaluate B、examine and assess C、argue and discuss D、inform and explain
举一反三
阅读理解

    Finding true love can be pretty tough for a lot of people, but a lady from a fairly well-known San Francisco advertising agency seems to think money helps. She is offering $10,000 to any of her friends who can introduce her to her Mr. Right. She wants to find her future husband through this way.

    The unnamed husband seeker who sent out the email had just finished reading the best-selling book named Lean In. It was 11 p. m. on a Sunday night and she realized this was the second self-help book she had read in the month. She was still single. Things were not looking fine, but there was hope for her still. If the book had taught her anything, it was that she needed to take a more positive role in finding love. After all, if she wanted to get a better job, she wouldn't just sit outside an employer's building and wait for someone to offer it to her, so why should finding a husband be any different? But instead of going out and meeting new people she decided to write an email to all her friends, offering to give them $10,000 on her wedding day if any of them managed to introduce her to her future husband.

    “I am writing you today because I've decided to make an aggressive action plan on finding the man that I get to hang out with forever,” the woman writes in her email. “Introducing me to my husband is just not high on your to-do list. But I think I have an idea that might change that…” You guessed it, and this is where she offers to reward her “closest friends” with cold hard cash.

    “I will personally give ten thousand dollars to the friend who introduces me to my husband.

    Here is how the program works:

    Step 1: You set me up on a date with a man.

    Step 2: I marry that man.

    Step 3: I give you $10,000 on my wedding day.

    I know you're thinking that this is nuts. Just plain crazy. 'You can find a husband without giving $10,000.' Well for starters, thank you! I'm happy.”

阅读理解

    When I was younger, I thought that boys and grown men should not cry. The tears were signs of being weak and a sissy(胆小鬼), which a man is not supposed to be. This was even strengthened in my young mind when the song, Boys Don't Cry, came out in the early 1980s.

    But just this June, I discovered that courage is not all about trying to keep all the pain inside in check. Courage is not all about trying to hide the tears. It is the opposite — the tears strengthen the heart's courage. And I saw this in my father. That day my father cried.

    My 18-year-old sister eloped (私奔) and from it I saw how weak my father's heart was. My sister and I were used to seeing him as an iron-willed figure and authoritarian father.

    For three days after my sister eloped, he would not talk. He would just sit quietly outside our house in the dark. On the fourth night, I sat beside him and asked him to tell me what he felt about everything.

    It has been years since I have laid my hand on my father's shoulder as we have drifted apart (疏远) farther and farther while I was growing up. That night,though, I sensed my father trying to control his pain and I wanted him to be able to let it out. We have all cried over what happened except him. All of us except him.

    The simple touch and my words, "Dad, it is not your fault.", broke my father's dam.

    In the darkness, he began to cry. I felt his shoulders shaking as he whispered, "Where did

    I go wrong? All I ever wanted was for my children to grow up right. Why couldn't your sister wait?"

    I understood then why he preferred to be in the dark. By being there, he hoped to spare his family of a father's pain. His tears, though we did not see them before that night, were there all the same. I saw his courage, that night when my father cried with my hand on his shoulder, and understood his pain.

阅读理解

    Inspired by a 9-year-old cyclist, Lauren Turner, who can only use one hand, a group of University of Guelph students has won an international award for their invention-a bike brake lever (刹车手柄) that pulls both the front brake and the back brake at the same time.

    Lauren Tuner was able to ride her bike, but not as confidently and quickly as her friends.

    “She couldn't use the front brake. She only used the back brake, but the front brake makes you stop twice as fast,” says Micha Wallace, who, with Katie Bell, Anina Sakaguchi and Andrew Morries won second prize in the James Dyson Award for their single-handed bike brake lever.

    "Lauren Turner tried the device (装置) first and she used it all last summer. She had no problems. It helped her go faster because she felt more confident in her braking abilities. She felt safer." says Wallace.

    The invention was the fourth-year design project for the four students. They designed, tested and created a prototype (模型) within a four-month period.

    When Wallace heard about the James Dyson Award on the news, she and her co-inventors entered their project in the U.K.-based contest, which rewards students designers who create products that improve the way we live. The students collected the runner-up prize-£2,000 for them and £500 for their school.

    As well, they had a chance to meet James Dyson, a U.K. famous inventor. Praising the students for their invention, Dyson says the single-handed brake lever could improve safety for all cyclists. By using both brakes at once, you could prevent the possibility of flying over the handlebars and ending up with an injury.

    The students hope to sell it to a major company. It may be used in other devices that require two hands for operation.

阅读短文,从每题所给的A、B、C和D四个选项中,选出最佳选项。

    During World War Ⅱ, William Powell served in Europe as a solider in the US Army. Golf was his hobby. He played at some of the most popular courses in Scotland. However, upon his return home, William Powell was discouraged to find that he wasn't allowed to play golf at local courses because he was an African American. William Powell took a unique approach to solving his problem. He built his own golf course.

    William Powell began the construction of the Clearview Golf Course in 1946. He moved rocks and spread grass seeds to build a golf course in Canton, Ohio. He convinced two African American doctors to invest in the course and continued to build it for the next year and a half. William Powell built it without the help of a designer. He did it while working at night as a security guard. In 1948, the Clearview Golf Course opened, and the business is still popular today.

    In 1967, William Powell's daughter, Renee, became a professional golfer on the Ladies Professional Golf Association (LPGA) tour. Now, she serves as Head Professional at her father's golf course. In 2001, the Clearview Golf Course was one of the 15 golf courses listed on the National Register of Historic Places. It's the only course owned, built, designed and run by African Americans. The Clearview Golf Course not only serves as a challenge to experienced golfers, but also provides an enjoyable round for those players who are new to the game.

    In 2009, the Professional Golfers' Association of America (PGA of America) honored William Powell with a Distinguished Service Award. William Powell, 92 years old, accepted the award politely. "I have had so many special things happen to me, because the golf sees no color," he said.

阅读理解

    Plan your dream vacation to one of these excellent destinations.

    St. Lucia

    Abundant rainforests and splendid mountains are all reasons to visit this Caribbean island. St. Lucia offers the perfect mix of relaxation and adventure. To take in the breathtaking scenery, plan to hike the Piton Mountains or dive in the waters of Anse Chastanet.

    Banff. Alberta

    This Canadian destination will bring out the explorer in anyone who visits. From hiking and whitewater rafting to skiing and snowboarding, Banff offers travelers an abundance of year-round outdoor activities. The Lake Louise Ski Resort is one of the largest in North America and the striking photo opportunities of the Canadian Rockies from Moraine Lake can't be underestimated (低估).

    Machu Picchu

    According to travelers, a visit to this Peruvian UNESCO World Heritage (遗产) site is a once-in-a-lifetime adventure. Located in the Andes Mountains, it is the most familiar icon (象征物) of Inca civilization. Spend a few days accustoming yourself to the altitude in the neighboring city of Cusco, where you can experience a mix of Incan and Spanish cultures.

    Great Barrier Reef

    It's easy to see why the Great Barrier Reef is one of the Seven Natural Wonders of the World – it stretches nearly 1,500 miles along the eastern coastline of Australia and features about 3,000 reefs, 900 islands and more than 1,500 species of fish. Travelers can see these amazing natural structures from the air or underwater. However, large amounts of coral bleaching (褪色) caused by rising ocean temperatures put this place's continued existence at risk, so plan your visit soon to see this awesome sight up close.

阅读理解

Hot Technology Products at CES 2020

The consumer electronics show, or CES, presents new technology developments annually. Here are some latest products launched at CES 2020.

The Sero TV

Samsung introduced a TV that can be used to watch video designed for a smartphone. The Sero TV does this by turning itself from the normal TV position to an upright position that looks like the shape of a phone. The V can connect to mobile devices to play video directly from the phone.

Smart waste can

A company called TOWNEW presented; waste can designed for the home that does a lot of the dirty work on its own. When the can is full, the user touches a button to activate the machine's smart abilities. The device then completely closes off the waste bag inside, puts a new one in place, all by itself, and raises its top so the user can pick up and throw away the bag.

Invisible car hood(引擎盖)

Automobile industry company Continental showed off a new technology that seems to make the front end of a vehicle disappear. The technology, called "Transparent Hood," aims to make driving safer and easier. Cameras provide video of the area underneath the vehicle, permitting the driver to see objects and road conditions that might present danger.

Wearable air purifier

A company called Aō Air introduced a wearable air purifier. Designed to be a high-tech face covering to block pollution, the device pulls air through a filtration(过滤)system and then uses fans to create a small area of clean air at its front, allowing the air to be purified-without the need for a solid container.

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