Persuasion is the art of convincing someone to agree with you. According to the ancient Greeks, there are three basic tools of persuasion : ethos, pathos, and logos.

    Ethos is a speaker's way of convincing the audience that she is trustworthy, honest and reliable. One common way a speaker can develop ethos is by explaining how much experience or education she has in the field. After all, you're more likely to listen to advise about how to take care of your teeth from a dentist than a fireman. A speaker can also create ethos by convincing the audience that she is a good person. If an audience cannot trust you, you will not be able to persuade them.

    Pathos is a speaker's way of connecting with an audience's emotions. For example, a politician who is trying to convince an audience to vote for him might say that he alone can save the country from a terrible war. These words are intended to fill the audience with fear, thus making them support him. Similarly, an animal charity might show an audience pictures of injured dogs and cats, to make the viewers feel pity. If the audience feels bad for the animals, they will be more likely to donate money.

    Logos is the use of facts, statistics, or other evidence to support your argument. An audience will be more likely to believe you if you have convincing data to back up your claims. Presenting this evidence is much more persuasive than simply saying “believe me”.

    Although ethos, pathos, and logos all have their strengths, they are often most effective when used together. Indeed, most speakers use a combination of ethos, pathos, and logos to persuade their audiences. So, the next time you listen to a speech, watch a commercial, or listen to a friend try to convince you to lend him some money, be on the lookout for these ancient Greek tools of persuasion.

    Mark and his brother Jason both were looking at the shining new computer enviously. Jason was determined not to go against their father's wishes but Mark was more adventurous than his brother. He loves experimenting and his aim was to become a scientist like his father.

     “Dad will be really mad if he finds out you've been playing with his new computer” Jason said, “He told us not  to touch it.”

     “He won't find out,” Mark said, “I'll just have a quick look and shut it down.”

    Mark had been scolded before for touching his father's equipment. But his curiosity was difficult to control and this new computer really puzzled him.

It was a strange-looking machine — one his dad had brought home from the laboratory where he worked. “It's an experimental model,” his father had explained, so don't touch it under any circumstances.” But his father's warning only served to make Mark more curious. Without any further thought, Mark turned on the power switch. The computer burst into life and seconds later, the screen turned into colours, shifting and changing, and then two big white words appeared in the centre of the screen: “SPACE TRANSPORTER.”

     “Yes!” Mark cried excitedly, “It's a computer game. I knew it! Dad's only been pretending to work. He's really been playing games instead!” A new message appeared on the screen:

“ENTER NAMES

VOYAGE 1

VOYAGE 2

    Mark's finger flew across the keyboard as he typed in both of their names.

“INPUT ACCEPTED.

START TRANSPORT PROGRAM.

AUTO-RETRIEVE INITIATED( 自动回收程序已启动).”

    The screen turn even brighter and a noise suddenly rose in volume.

     “I think we'd better shut it off, Mark,” Jason yelled out in terror, reaching for the power switch. A beam(光束) of dazzling white light burst out of the computer screen, wrapping the boys in its glow(光芒)，until they themselves seemed to be glowing. Then it died down just as suddenly as it had burst into life. And the boys were no longer there. On the screen, the letters changed：

“TRANSPORT SUCCESSFUL．

DESTINATION:  MARS.

RETRIEVE DATE:  2025

    Eat your vegetables.Wash your hands.Always say“please”and“thank you”.We are full of advice for our children, but when it comes to money,we often have little to say.As a result,our children may grow up with clean hands and good manners,but without any idea how to manage their money.

    Here are some basics that will help guide them their entire lives:

    Show them the future.If your 13-year-old girl were to save $1.000,invest（投资）it at 8% and add $100 every month,by the time she's 65,she would have $980,983!

    Be careful of credit（信用）.Credit cards can help you buy necessary things and build a credit history,but they must be used responsibly,which means paying off your debt in time.Explain to your children that when you buy something using a credit card,you can easily end up paying two or three times what you would have paid if you used cash.

    Teach patience.Suppose your child wants a new bicycle that costs $150.Rather than paying the cash,give him some regular pocket money and explain that by putting aside,say,$15 each week,he will be able to buy it for himself in only ten weeks.

    Provide incentive（激励机制）.Tell your children the importance of saving."For every dollar he or she agrees to save and invest rather than spend,you agree to add another dollar to the pot,"says Cathy Pareto,expert in money planning.

    Explain your values.Values and money are deeply intertwined（纠缠在一起）,says Eilleen Gallo,co-author of The Financially Intelligent Parent.When your child demands that you buy something,explain why you really don't want to buy it.“You might say,‘I'd rather save that money for your education,'”advises Gallo.Every time you spend or don't spend money,you have a chance to share your values.

    In my bag I always carry the same essential items: my keys, my purse, some loose change, my mobile phone and my little blue vocabulary notebook. This year I am living abroad in Germany and I am trying to learn as much German as possible. I always knew that living abroad would be a great way to learn a foreign language but one thing I didn't realize was how many new words and phrases I would come across every day! I see and hear new words everywhere; the announcements in the train station; menus in cafes; on social media; on the local newspaper and of course from my German-speaking friends.

    At first I was slightly upset by the large amounts of German I didn't understand. Speaking German in Germany is definitely very different from that in the classroom; I kept on looking up new words and by the end of the day I had forgotten most of them already. It was very frustrating. After a month of worrying that I would never be able to improve my language skills, I went to the stationery shop and bought a small notebook which easily fit into my handbag or even into my back pocket! I set myself the goal of writing five new words or phrases a day into my little blue book and soon enough it became one of my most valuable language-learning tools.

    I don't have any rules about which words I write down. Most days I write down words that I learn from my colleagues at work, words that I don't understand in reading or words that I have learned from seeing them in context. For example, I have learned the names of many fruits and vegetables from looking at their labels in the supermarket (a very unexpected source of vocabulary!) and I have learned many words that I have heard on TV or on the radio. It doesn't even matter if I know how to spell a new word straight away. If I hear a word but I don't know how to spell it, I write down how I think it sounds and look it up later.

    My little blue vocabulary book is now like my close friend. We go everywhere together. Setting this small daily goal has made me feel much more in control of my language teaming and I am already seeing an improvement. I will continue to use it for the rest of my stay in Germany and also when I return to university at home in September.

    Are you looking for something to do? You might like to try one of these four experiences.

    Crocodile watching

    Do you fancy getting up close to some of the most terrifying animals on earth? Crocosaurus Cove, in Darwin (Australia) has the “Cage of Death”. It's an enclosure that's lowered into a pool. This gives you a 360 degree view of a crocodile as it's being fed. The cable broke once and the cage sank to the bottom, but they've fixed it since then.

    Edge walk

    How about walking along the edge of a building several hundred meters up in the air? If that sounds like fun, head off to the CN Tower in Toronto (Ontario, Canada). Built in 1976, the tower is 553.33 meters tall.

    The Edge walk consists of a 20-30 minute stroll along a 1.5 meter wide platform that runs around the tower's restaurant roof. During the walk, you're encouraged to lean forwards as you look over Toronto's skyline (轮廓线).

    Plastic ball rolling

    Do you fancy rolling down a hill in a plastic ball?

    Plastic ball rolling is popular all over the world, but the place to give it a go is in Rotorua (New Zealand). Brother David and Andrew Akers came up with the idea in 1994. A typical orb(球) is about 3 meters in diameter, with an inner orb size of about 2 meters. There's no brake or steering mechanism, but the inner layer of the plastic ball helps absorb the shock.

    Volcano bungee jumping

    If you're looking for the adventure of a lifetime, how about going bungee jumping off a helicopter into the crater of a live volcano? As part of the jumping, a helicopter ride takes you to the Villarreal volcano, one of the most active in Chile. Once you're at the drop zone, you leap off the helicopter and fall into the volcano. Finally, you enjoy the ride back to the airport flying at 130kph.

    Attracted by the above? If so, please contact us. Only half price from March 22 to April 25th For more information, please click here.