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题型:单选题 题类:真题 难易度:普通

2013年高考英语真题试卷(陕西卷)

complete
A、scene B、elect C、student D、respect
举一反三
Directions: Read the following passage. Summarize the main idea and the main point(s) of the passage in no more than 60 words. Use your own words as far as possible.

Sales Strategies

    How can a company improve its sales? One of the keys to more effective selling is for a company to first decide on its “sales strategy”. In other words, what is the role of the salesperson? Is the salesperson's job narrative, suggestive, or consultive?

The “narrative” sales strategy depends on the salesperson moving quickly into a standard sales presentation. His or her pitch highlights the benefit for the customer of a particular product or service. This approach is most effective for customers whose buying motives are basically the same and is also well suited to companies who have a large number of prospects on which to call.

    The “suggestive” approach is tailored more for the individual customer. The salesperson must be in a position to offer alternative recommendations that meet a particular customer's needs. One key aspect of the suggestive approach is the need for the salesperson to engage the buyer in some sort of discussion. The salesperson can then use the information from the customer to suggest an appropriate product or service.

    The final strategy demands that a company's sales staff act as “consultants” for the buyer. In this role, the salesperson must acquire a great deal of information about the customer. They do this through market research, surveys, and face-to-face discussions. Using this information, the salesperson makes a detailed presentation tailored specifically to a consumer's needs.

    More and more sales teams are switching from a narrative or a suggestive approach to a more consultative strategy. As a result, corporations are looking more at intangibles (无形资产) such as creativity and analytical skills and less at educational background and technical skills.

阅读下面短文,根据其内容写一篇60词左右的内容概要。

    Calling Latin a dead language is a matter of semantics (语义学).There are those who would suggest Latin is not dead, and that it lives on in everyday language used by billions of people worldwide. Others argue that because there're routine updates on Latin published by the Roman Catholic Church, it is still alive and developing.

    However, Latin is no longer used, on a daily basis, by the vast majority of people outside of specific religious settings, where tradition influences its use. It is no longer anyone's native language. While its use is still taught, Latin is no longer considered to be a developing language to the degree of most modern languages.

    The reasons for Latin dying out are numerous. Perhaps the most significant one has to do with the decline of the Roman Empire. During the Roman period, language was standardized to a greater degree. Because Rome was the most powerful political country in the Western world at the time, most of those who had any ambition to succeed had a desire to learn Latin. As a result, the language spread rapidly. However that rapid expansion would eventually begin to plateau (处于停滞状态)and finally decline.

    Latin continued to be used during the medieval period. Throughout Europe, it remained the language of choice. However, with nothing to unite the continent, there was no need for a uniform language. So slowly, over a period of hundreds of years, Latin began to change as different regions developed their own dialects (方言),known as the Romance languages today, among which the most commonly spoken and recognizable are Spanish, Portuguese, Italian and French.

    Though not directly related to the Romance languages, Latin still has had an effect on many other languages. English, for example, which is not one of the Romance languages but a Germanic one, can trace nearly two-thirds of its words back to Latin roots.

概要写作

    What is eco­fashion? Eco­fashion is about making clothes that considers the environment, the health of consumers and the working conditions of people in the fashion industry.

    A closer look at the fashion industry points out many problems that are common practices in the creation of our fashions from the field to the factory. Firstly, the production of textiles pollutes the environment heavily. Cotton­planting uses pesticides; sheep­farming and wool­cleaning bring about global warming. Secondly, every stage of clothing production consumes a great deal of energy and some also involve chemicals which obviously do harm to the surroundings. In addition, there is a lot of waste produced in the process, especially in the form of polluted water. Thirdly, growing purchasing power and our shopping habits further worsen the bad effects. We are now buying clothes in increasing quantities and we are also quick to throw away clothes that have been worn only a couple of times.

    Then, how to solve the problem? To a large degree, it is the fashion producers that really have the power and the responsibility to shape our future. There are a great many ways these producers can reduce their ecological footprint, from switching to green energy and reducing energy use, through selecting sustainable materials and choosing local suppliers, to recycling and minimizing waste. On the other hand, as consumers we can all play our part by selecting environmentally friendly clothing and reducing clothing buying.

    There is some concern that eco­friendly fashions are just a trend that we will eventually grow tired of but we can make sure that doesn't happen. Now many people are beginning to shop for organic food products because the benefits of eating food free of chemicals are immediate. They relate directly to our personal health. In fact, choosing eco­fashion can also do good to our personal health, though it is mostly done by way of keeping the health of the planet.

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