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题型:阅读理解 题类:真题 难易度:普通

2013年高考英语真题试卷(山东卷)

阅读理解

    Sparrow is a fast-food chain with 200 restaurants. Some years ago, the group to which Sparrow belonged was taken over by another company. Although Sparrow showed no sign of declining, the chain was generally in an unhealthy state. With more and more fast-food concepts reaching the market, the Sparrow menu had to struggle for attention. And to make matters worse, its new owner had no plans to give it the funds it required.

    Sparrow failed to grow for another two years. Until a new CEO, Carl Pearson, decided to build up its market share. He did a survey, which showed that consumers who already used Sparrow restaurants were extremely positive about the chain, while customers of other fast-food chains were unwilling to turn away from them. Sparrow had to develop a new promotional campaign.

Pearson faced a battle over the future of the Sparrow brand. The chain's owner now favored rebranding Sparrow as Marcy's restaurants. Pearson resisted, arguing for an advertising campaign designed to convince customers that visits to Sparrow restaurants were fun. Such an attempt to establish a positive relationship between a company and the general public was unusual for that time. Pearson strongly believed that numbers were the key to success, rather than customers' speeding power. Finally, the owner accepted his idea.

The campaign itself changed the traditional advertising style of the fast-food industry. The TV ads of Sparrow focused on entertainment and featured original songs performed by a variety of stars. Instead of showing the superiority of a specific product, the intention was to put Sparrow in the hearts of potential customers.

    Pearson also made other decisions which he believed would contribute to the new Sparrow image. For example, he offered to lower the rent of any restaurants which achieved a certain increase in their turnover (营业额) .

    These efforts paid off, and Sparrow soon became one of the most successful fast-food chains in the regions where it operated.

(1)、Which was one of the problems Sparrow faced before Pearson became CEO?
A、The number of its customers was declining B、Its customers found the food unhealthy C、It was in need of financial support D、Most of its restaurants were closed
(2)、What does the underlined word “them” in Paragraph 2 refer to?
A、Customers of Sparrow restaurants B、Sparrow restaurants C、Customers of other fast-food chains D、other fast-food chains
(3)、For what purpose did Pearson start the advertising campaign?
A、To build a good relationship with the public B、To stress the unusual tradition of Sparrow C、To lean about customers' spending power. D、To meet the challenge from Marcy's restaurants.
(4)、The TV ads of Sparrow ________ .
A、changed people's views on pop stars B、amused the public with original songs C、focused on the superiority of its products D、influenced the eating habits of the audience
(5)、What was Pearson's achievement as a CEO?
A、He managed to pay off Sparrow's debts. B、He made Sparrow much more competitive C、He helped Sparrow take over a company D、He improved the welfare of Sparrow employees
举一反三
阅读理解

    A student walks into his first class and realizes he forgot all about the midterm exam. He knows he needs to bring his grades up, and getting a zero will make it nearly impossible. He quickly jots down some notes and shoves them under his lap hoping it will help him pass. Cheating is a major concern in all academic environments. Students are creating new and more outrageous(令人吃惊的)ways of cheating every day: some claim that certain accounts of cheating can be justified, but overall it can always be prevented.

    Cheating has been around forever, and millions of ways to cheat have been fashioned. Copying homework and cheat sheets are some of the most basic ways students in all education levels have cheated. Some students think nothing about writing a few answers on their hand, in a gum wrapper, or boldly using a study guide to cheat. Desperate students have even gone as far as to steal the test or scan in bottle wrappers and put answers into the nutrition label. The internet has now become available in almost every location. Computers can be accessed at school, at home, and now even on cell phones. This opens a doorway for even more methods of cheating to be born.

    There are countless opinions on whether or not cheating can be justified. The truth is this behavior will always be a matter of opinion with each scenario of cheating. Students often rationalize their cheating by claiming they forgot to look over the material or did not understand what the teacher or professor was saying. Some may counter these arguments by saying that the student could have set reminders or asked the teacher to explain the material before the day of the test. Some other reasons students believe cheating is justified are their heavy workloads and trying to find time for school, sports, friends, and family. This may be true in certain instances, however, all students have these problems, and it is unfair to the students refrain(制止) from cheating when the student who is dishonest receives a better grade. The majority of students who think cheating is acceptable may believe the reason for this is that sometimes students are unaware they are cheating, there is not enough time given for assignments, or that the information is too much for the course.

    It may be difficult to accomplish, hut cheating can be prevented. 1'eachers and professors have tried many options to stop cheating. These options can range anywhere from simply spreading test-takers out in a room, to expelling(驱逐)a student, which will most likely hinder their plans of getting into another college. One simple way to fix the problem is to scold the student when caught. They may be so scared or embarrassed that they never do it again. This is a risky way to prevent cheating in some cases, however, because it can possibly damage self-esteem. Another simple way 10 avoid cheating is to create many different kinds of the same test. This prohibits students from getting the answers off of a neighbor's test, but students still have the option of using other cheating tactics.

    There may be a million ways to cheat and get away with it, but there are few times, if any, that it is justified. Cheating never has to be a necessity and is never worth compromising morals and losing years worth of working towards a degree. This problem is spreading throughout America; with everyone's help, it can be stopped.

阅读理解

    Cleaning your plate may not help feed hungry children today, but the timeworn advice of mothers everywhere may help reduce food waste from the farm to the fork, help the environment and make it easier to feed the world's growing population.

    Hard data still being collected, but experts in Chicago said about 30% to 50% of the food produced in the world goes uneaten. The average American throws away 33 pounds of food each month—about $40 worth, which means each person throws away almost 400 pounds of food. The US Department of Agriculture says that 23% of eggs and an even higher percentage of produce ends up in the trash.

"We forget we have all these fresh fruits and vegetables, and at the end of the week we have to throw them away", said Esther Gove, a mother of three young children in South Berwick, Maine. "Now, I don't buy as much fresh produce as I used to."

    But the effect of food waste arrives far beyond the kitchen. Agriculture is the world's largest user of water, a big consumer of energy and major emitter of greenhouse gases during production. Experts say reducing waste is a simple way to cut stress on the environment and can ease pressure on farmers, who will be called on to feed an expected 9 billion people around the world in 2050, compared with nearly 7 billion today.

    No matter how sustainable (可持续的) farming is, if the food's not getting eaten, it's not sustainable and it's not a good use of our resources. In richer nations, fruit and vegetables end up in the trash because they aren't pretty enough to meet companies' standards, have gone bad in a home refrigerator or aren't eaten at a restaurant. In developing countries, much food spoils before it gets to market due to poor roads and lack of refrigeration. High food prices are another reason, since some people can't afford the food that's produced.

阅读理解

    Following news of the potential for life on the recently-discovered TRAPPIST-1 system, there may be another competitor ready to take its place.

    With the help of the Cassini spacecraft, NASA (National Aeronautics and Space Administration) scientists have picked up the first evidence that chemical reactions are taking place deep below the surface of Enceladus, Saturn's (土星的) sixth-largest moon. This means that there could be life in Enceladus' warm underground seas.

    An early study found that liquid oceans exist miles below Enceladus' surface. But to reveal what is happening down there, scientists must rely on the plumes (股) of water that spray (喷射) through cracks in Enceladus' icy surface. In October 2015, NASA sent Cassini into a deep dive into one of the plumes.

    Cassini's findings, published on April 13 in the journal Science, showed that hydrogen (氢) not only exists on Enceladus, but is also responsible for a chemical reaction between hot rocks and water in the ocean beneath its surface.

    This same process on Earth provides energy for entire ecosystems around volcanic vents (火山口). There, tiny creatures are able to survive without sunlight, using hydrogen and carbon dioxide as fuel in a process known as “methanogenesis (甲烷生成)”.

    The discovery of this chemical energy source on Enceladus means it could be a very good candidate to host life.

    “Confirmation (确认) that the chemical energy for life exists within the ocean of a small moon of Saturn is an important milestone (里程碑) in our search for habitable (可居住的) worlds beyond Earth,” Linda Spilker, Cassini project scientist at NASA, told the Daily Mail.

    Alien life was once only thought possible on habitable planets within the “Goldilocks zone” – far enough from our sun not to be a fireball, but not so far as to be freezing.

    Research on Enceladus is still in its early stages, but the recent findings have important meanings for future exploration.

    “At present, we know of only one genesis (诞生) of life, the one that led to us,” David Rothery, professor of planetary geosciences (行星与地球科学) from the Open University in the UK, told The Telegraph.

    “If we knew that life had started independently in two places in our solar system, then we could be pretty confident that life also got started on some of the tens of billions of planets and moons around other stars in our galaxy,” he said.

阅读理解

    How do I book a place on Airbnb?

    When you book a place on Airbnb, you are making arrangements to stay in Someone's home. Each host has their own style of hospitality, starting with how. They like to get to know their guests. Some hosts want to approve reservations, while others are comfortable letting you book their place instantly without waiting for approval.

    ⒈Complete Your Personal Details

    In either case, it's important to know that Airbnb is a community that relies on trust. Complete your personal details before you request a reservation with a host, so they can know a little bit about you when they confirm. Your personal details should include photos and verifications (证明), especially because some hosts require guests to have a profile photo and verified ID in order to book.

    ⒉Find the Right Place

    With over 800,000 unique listings around the world, you'll want to make sure the place you choose has everything you need for a comfortable and memorable trip. When searching for a place, make sure to include your dates and number of guests to get the most accurate pricing. Read reviews, descriptions, house rules, and facilities for each place to see if it's the right fit for your trip. You can always contact the host if you have any questions about their home.

    ⒊Book It!

    You've found the perfect place, and now it's time to make it official. This is where the host's preferred way of booking will determine how you'll confirm your reservation.

    Instant Book

    For hosts who don't want to approve each reservation, you'll see a button on their listing that says Instant Book. Like the name suggests, you can confirm a reservation at these places right away.

    Request to Book

    Many hosts prefer to approve reservations before they're final. In this case, you'll see a button on their listing that says Request to Book. To submit a reservation request, you'll need to enter your payment details.

    Hosts have 24 hours to accept your request, and your reservation is automatically confirmed once they do.

    Pre-approvals and Special Offers

    If you decide to contact the host to ask questions before attempting to book, the host may respond to your message by inviting you to make a reservation with either a Pre-approval or a Special Offer. A Pre-approval is an invitation to finish booking for the dates and number of guests you noted in your message. A Special Offer gives the host the opportunity to provide special pricing, dates, and other reservation details before you book.

阅读理解

    The young boy saw me, or rather, he saw the car and quickly ran up to me, eager to sell his bunches (串) of bananas and bags of peanuts. Though he appeared to be about twelve, he seemed to have already known the bitterness of life. "Banana 300 naira. Peanuts 200 naira"

    He said in a low voice. I bargained him down to 200 total for the fruit and nuts. When he agreed, I handed him a 500 naira bill He didn't have change, so I told him not to worry.

    He said thanks and smiled a row of perfect teeth.

    When, two weeks later, I saw the boy again, I was more aware of my position in a society where it's not that uncommon to see a little boy who should be in school standing on the corner selling fruit in the burning sun. My parents had raised me to be aware of the advantage we had been afforded and the responsibility it brought to us.

    I pulled over and rolled down my window. He had a bunch of bananas and a bag of peanuts ready. I waved them away. "What's up?" I asked him. "I… I don't have money to buy books for school." I reached into my pocket and handed him two fresh 500 naira bills.

    "Will this help?" I asked. He looked around nervously before taking the money. One thousand naira was a lot of money to someone whose family probably made about 5,000 naira or less each year. "Thank you, sir," he said. 'Thank you very much."

    When driving home, I wondered if my little friend actually used the money for school-books. What if he's a cheat? And then I wondered why I did it. Did I do it to make myself feel better? Was I using him? Later, I realized that I didn't know his name or the least bit about him, nor did I think to ask.

    Over the next six months, I was busy working in a news agency in northern Nigeria. Sometime after I returned, I went out for a drive. When I was about to pull over, the boy suddenly appeared by my window with a big smile ready on his face

    "Oh, gosh! Long time."

    "Are you in school now?" I asked.

    He nodded.

    "That's good," I said. A silence fell as we looked at each other, and then I realized what he wanted. "Here," I held out a 500 naira bill. "Take this." He shook his head and stepped back as if hurt. "What's wrong?" I asked. "It's a gift"

    He shook his head again and brought his hand from behind his back. His face shone with sweat (汗水). He dropped a bunch of bananas and a bag of peanuts in the front seat before he said, "I've been waiting to give these to you."

阅读理解

    Mill 180 Park is truly a park for the 2lst century, designed to copy all of the great urban parks -Central Park in New York City, Hyde Park in London and Ueno Park in Tokyo. Through the use of computerized sound and some other modern systems, we've brought the outside in, surrounding our visitors with green space and a remarkable sense of the natural world.

    We spent a lot of time trying to learn why these parks are so beloved, what makes them work so well for their sponsors, and how they provide a place of rest for so many.

A wake up call for the senses

    These parks are beautiful. They provide much needed relief from the daily stress of city living in any particular moment. But with the good, every one of these parks suffer from the same shortcoming-they are not fit to live when the weather is bad. What this means is that our parks are only really available to us some of the time.

Change in the air

    Enjoying Mill 180 Park is not weather dependent. We used modern building techniques and technology to create a park that can be enjoyed in every season, during every type of weather.

Our focus

    While imagining the possibilities for Mill 180 Park, we focused our design process on five characteristics that were common in all of our favorite urban parks:

BEAUTY: Including natural and man-made qualities, delighting the senses of visitors.

GREENERY: Bringing nature to the city, with a variety of plants and green spaces.

MINGLING: Providing a place for people who wouldn't normally come into contact to meet and share experiences.

TRANQUILITY: Offering a place away from the noise, waste, and excitement of city life.

PROGRAMMING: Serving as a site for artistic, cultural, and amusement events that bring the community together.

    When you visit, you'll be aware on an intellectual level that you are not in an expansive outdoor space, but your senses will tell you otherwise.

Opening time and price

All months of the year.

Admission is free from Jan .I to Nov.30.

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