This day marks the rising of a new food startup, the first company to be financed entirely by the crowd, and of it every business thus relies on thousands of customers to grow. Lisa, 25, its main founder and CEO, believes it will be a path that will become increasingly popular, and ultimately will produce more thriving（繁荣的）businesses from the scratch.

    “In the food industry, no venture capital (VC, 风险投资) will even look at you until you've hit a million in sales. As a fresh hand in business, unless you're independently wealthy, you will likely need to raise some money before then,” Lisa complained. So few businesses approached VC firms at the beginning. It was no exception with her. Thus, she turned to a new financing tool at hand, crowdfunding, to raise money from the crowd who'd like to take a bet on her company.

    But for a company, it didn't make sense to seek investments when all they had was an idea and a few months of consumer testing data. The food market is extremely competitive. No investor would put money behind a totally unproven new super food product founded by a bunch of twenty-somethings. “But we had a story. And crowds love stories.” Lisa said delightedly. So she put together an online crowdfunding campaign, explaining how she began working with this amazingly nutritious plant in the Peace Corps and then started selling it in the U.S. to support the poor in the West Africa.

    On the online platform where they were to raise the money, a friend convinced them to change their goal from $20,000 to $50,000. Lisa stayed up all night worrying they wouldn't hit it. But they reached $24,000 in 24 hours and ended their funding with $53,000. Seeing the number, Lisa said, “Thank you! To my crowd and for your belief!”

    The TED speaker series features “ideas worth spreading”. With over 1,400 to choose from, we've selected a few that are perfect for students.

    ⒈Larry Smith: Why you will fail to have a great career

    We humans may have an unfavorable habit of making excuses for ourselves or being too confident about ourselves. Accordingly, Larry Smith, a professor of economics at the University of Waterloo in Canada, tells us why most of us will fail to have a great career. Luckily, as he puts it, there is a way out—follow your heart, as long as it is good for your career.

    ⒉Andy Puddicombe: All it takes is 10 mindful minutes

    Between dance team, volunteering and –oh, right—lectures, your life's crazy factor（因素）is about to go way up. In this entertaining and informative talk, Mindfulness, expert Andy Puddicombe teaches us how to be “more healthy, more mindful and less distracted” by taking just 10 minutes out of the day to be “more present”.

    ⒊Shane Koyczan: To this day…for the bullied（欺凌）and beautiful

    This talk is sure to stay with you. Shane Koyczan's “To This Day” is an affecting spoken-word poem about bullying and being different that gained over 10 million views on YouTube. In this talk, Koyczan gives a live reading of the poem, along with some stories about his background.

    ⒋Susan Cain: The power of introverts（性格内向者）

    Does a cup of tea and a good book sound like a perfect Friday night? In this personal talk, Susan Cain argues that introverts have talents and abilities. Our culture may value being outgoing, but the world needs all kinds.

    Little New Year (Chinese: Xiaonian), usually a week before the lunar New Year, falls on Feb 8 this year. It is also known as the Festival of the Kitchen God, the deity(神) who oversees the moral character of each household. Here are six things you should know about the Little New Year, another sign of the start of spring.

    ⒈Offer sacrifices to Kitchen God

    One of the most distinctive traditions of the Little New Year is the burning of a paper image of the Kitchen God, who will report on the family's conduct over the past year. The offerings to the Kitchen God include pig's head, fish, sweet bean paste, melons, fruit, boiled dumplings, barley sugar, and Guandong candy, a sticky treat made out of glutinous millet and sprouted wheat. Most of the offerings are sweets of various varieties. It is thought that this will seal the Kitchen God's mouth and encourage him to only say good things about the family when he ascends to heaven to make his report.

    ⒉House cleaning

    According to Chinese folk beliefs, during the last month of the year ghosts and deities must choose either to return to Heaven or to stay on Earth. It is believed that in order to ensure the ghosts and deities' timely departure people must thoroughly clean both their persons and their houses, down to every last drawer and cupboard.

    ⒊Eat Guandong candy

    Guandong candy, a sticky treat made out of glutinous millet and sprouted wheat, is a traditional snack that Chinese people eat on the Festival of the Kitchen God.

    ⒋Paste paper-cuts to windows

    In the Little New Year, old couplets and paper-cuts from the previous Spring Festival are taken down, and new window decorations, New Year's posters, and auspicious(吉利的) decorations are pasted up.

    ⒌Bath and hair-cut

    As the old Chinese saying goes, whether they're rich or poor, people often have a haircut before the Spring Festival. The activity of taking bath and haircut is often taken on the Little New Year.

    ⒍Preparations for Spring Festival

    People start to stock up necessary provisions for the Spring Festival since the Little New Year. Everything needed to make offerings to the ancestors, entertain guests, and feed the family over the long holiday must be purchased in advance.

    When my father married my mother in 1943, he gave my mother a 1937 crown coin and told her to keep it in the back of her purse and not to spend it. This would mean that she always felt that she was protected and would always have money if she really needed it.

    When I was married in 1970, my husband, who had heard this story, obtained a 1937 crown coin for me and I have always kept it in my wallet, and I have always had enough for my needs.

    A friend recently fell on hard times, partly through external (外部的) circumstances and partly through poor planning. Friends and I have loaned her money, paid her bills, given her food, and even tried to teach her budget techniques, but none of them has been a solution. She has just slipped deeper and deeper into financial trouble and depression.

    Last week she looked pale and unwell, very depressed and hopeless, very sad for a friend to see and I then thought about how the crown coin, a physical reminder of another's care and love had protected me, so I went to the bank for a $ 100 dollar-bill.

    I told my friend the story and asked her to keep the $ 100 in the back of her wallet. It turned out that she didn't have a wallet, so she put the money in a little pencil case where she kept her coins. She immediately felt better—"I feel rich, and thank you for being a good friend," she said, and we were both a bit teary.

    I went home and remembered a little wallet I had that I'd never used, and thought, "I'll give that to my friend." I opened it, and inside, found $ 100.

    How do young children learn to have good values? How can parents teach their children about the importance of kindness and patience? At a time more and more parents worry about the violent images (暴力形象) their children see on TV and on the Internet. So many parents are turning to fairy tales. They want to teach their children how to behave in society by this way.

    It is believed that fairy tales have a great influence on children because they describe the two sides of good and evil (邪恶) very clearly. When children hear the tales, they learn to care about others' feelings. In each tale, they can see that there are many different kinds of people in the world and that we all have a choice about what kind of person we want to be. We can choose to do good actions, rather than bad ones, in our lives.

    What kind of values can children learn from fairy tales? In The Princess and the Pea, a poorly dressed girl says she is a princess. Few people believe her, so she is given a difficult test. When she passes the test, we learn that her dream comes true because she stays true to herself. In the Little Mermaid (《小美人鱼》), the mermaid, who lives under the sea, wishes to be with the humans on land. Through her experiences, we learn about the importance of living with and accepting other cultures.

    Teaching values is probably the main reason for encouraging children to read fairy tales. These tales can teach children lessons about human relationships that have been accepted around the world for many centuries. This might be the reason why they have been around for so long and will not disappear any time soon.

    Humans are social animals. They live in groups all over the world. As these groups of people live apart from other groups, over the years and centuries they develop their own habits and ideas, which are different from other cultures. One important particular side of every culture is how its people deal with time.

    Time is not very important in nonindustrial (非工业的) societies. The Nuer people of East Africa, for example, do not even have a word TIME that is in agreement with the abstract thing we call time. The daily lives of the people of such nonindustrial societies are likely to be patterned around their physical needs and natural events rather than around a time schedule (时间表) based on the clock. They cook and eat when they are hungry and sleep when the sun goes down. They plant crops during the growing seasons and harvest them when the crops are ripe. They measure time not by a clock or calendar, but by saying that an event takes place before or after some other event. Frequently such a society measures days in terms of "sleeps" or longer periods in terms of "moons". Some cultures, such as the Eskimos of Greenland measure seasons according to the migration of certain animals.

    Some cultures which do not have a written language or keep written records have developed interesting ways of "telling time". For example, when several Australian aborigines want to plan an event for a future time, one of them places a stone on a cliff or in a tree. Each day the angle of the sun changes slightly. In a few days, the rays of the sun strike the stone in a certain way. When this happens, the people see that the agreed-upon time has arrived and the event can take place.

    In contrast (成对比), exactly correct measurement of time is very important in modern, industrialized societies.

    This is because industrialized societies require the helpful efforts of many people in order to work. For a factory to work efficiently (well, quickly and without waste), for example, all of the workers must work at the same time. Therefore, they must know what time to start work in the morning and what time they may go home in the afternoon. Passengers must know the exact time that an airplane will arrive or depart. Students and teachers need to know when a class starts and ends. Stores must open on time in order to serve their customers. Complicated (复杂的) societies need clocks and calendars. Thus, we can see that if each person worked according to his or her own schedule, a complicated society could hardly work at all.