Walt had a strong commercial sense of what would appeal to the public.Disneyland，Walt Disney World，and finally the other Disney theme parks around the world all came about because Walt Disney insisted that he could build an amusement park that was so much bigger and better than other amusement parks that it shouldn't even be called an amusement park.

    In 1940，he disclosed a plan to show Disney characters in their fantasy surroundings at a park across the street from the Disney studio in Burbank.

    The idea of an amusement park grew in Walt's mind as he traveled through the US and Europe and visited attractions of all kinds.Walt was sure that an amusement park would be successful in the United States if it offered a “good show” that families could enjoy together，was clean，and had friendly employees.

    In 1948，he shared his concept with trusted friends，a modest amusement park with a central village including a town hall，a small park，railroad station，movie theater，and small stores.Outlying areas would include a carnival(联欢) area and a western village.Soon he added spaceship and submarine rides，a steamboat，and exhibit halls.

    Four years later，he decided on “Disneyland” for the name and formed a company to develop the park，Disneyland，Inc.

    In 1953，he got Stanford Research Institute to examine the economic future of Disneyland and to find the perfect location.

    They broke ground in July,1954，and one year later，Disneyland opened.Within 7 weeks，a million visitors had visited Disneyland，making it one of the biggest tourist attractions in the US.

    Walt combined his talent and his sense of what the public would want with lots of hard work.In 1960，with a mixture of huge successes and failures，Disney had created something that was successful beyond Walt's own dreams.

    The GRAMMY Museum is a musically fascinating journey of music in downtown Los Angeles. Turn up the beat over four floors of modern exhibits, interactive(互动的) experiences and interesting films that will give you a one-of-a-kind experience. They want to engage you, educate you, and inspire you — just like music does!

    There are over 30,000 square feet of interactive, traveling and permanent (永久的) exhibits. This includes over two dozen exhibits along that explore the greatest of the GRAMMY music! Your whole family will find something they love — rock, classical, hip hop to country…

    The Crossroads exhibition invites you to explore nearly 160 kinds of music! Open them up on the interactive table in front of you to show photos, songs and stories that describe the influence that music has on the world, as well as the music itself.

    Journey down the Songwriters Hall of Fame. How many of these songs do you know? How many songwriters have you heard of? You can also try writing a song with some songwriters in the songwriting kiosks(自助式服务设备)!

    Have you wondered how a song gets from someone's head to your radio? The third floor shows the art of recording.

    The museum always has a host of programs and events throughout the year, so make sure you keep up to date — you won't want to miss out!

HOW MUCH DOES IT COST?

Adults: $ 12.95

Children: $ 10.95 (6-17 yrs)

Free: under 5 years old

WHEN CAN WE GO?

Mon-Fri: 11:30 am – 7:30 pm

Weekends: 10:00 am – 7:30 pm

    Sometimes shut for private events, so check before you go.

    It was close to midnight and it was unusual to see vehicles on the road. However, several trucks pulled over and workers silently unloaded camera equipment and cardboard boxes, and then carried them inside the Morgenson family home.

    What took place over the next eight weeks was inspired by a Hollywood movie called The Joneses about a family of marketers who move into a local neighborhood to sell their products secretly to their neighbors. The idea was to test the power of word-of-mouth marketing. By filming a 'rear' family in unscripted (无剧本的) situations, my team and I would document how the Morgensons' circle of friends responded to brands and products the Morgensons bought into their lives.

    With the help of 35 video cameras and 25 microphones hidden inside the furniture, the operation done secretly showed something shocking. The most powerful hidden persuader of all isn't in your TV or on the shelves of your supermarket. It's a far more important influence that's around you almost every waking moment: your very own friends and neighbors. There is nothing quite so persuasive as observing someone we respect or admire using a brand or product.

    Our analysis also found that the brands the Morgensons used went faster. About one third of the Morgensons' friends began promoting these same brands to their friends. We also found that the brands their friends were most likely to buy at the Morgensons' suggestion were the bigger and better-known ones. This proved my thoughts that traditional marketing and secret marketing work well together. The most persuasive advertising strategies are strengthened by word-of-mouth advertising.

    Whenever I meet with company managers, I tell them that the people who hold the real marketing power are mouse-clicking consumers and their wide circles of real-life friends. In other words, the people who hold the real power are us.

News Review

    APEC Blue   People in Beijing got the saying after the APEC meeting in Beijing. It refers to(指) the clear blue sky during the meeting. To get such a blue sky, many factories in Beijing and nearby cities stopped work, and the number of cars on the road was cut.

    A Warning Ticket   A 24-year-old woman in Nanjing was given a warning ticket for eating food on the subway. Eating is not allowed on Nanjing subway. Up to now, 2,698 people have been punished (惩罚) because of their eating, smoking or selling goods on the subway.

    A Teacher-free Exam   Recently, students at Ningbo Huamao Foreign Language School in Zhejiang took their mid-term exam –a teacher-free exam. After handing out the exam papers, the teachers left the classroom, leaving the students to take the exam without being watched. They only came back to collect the papers at the end.

    A Tomato Fight   Do you want a tomato shower? Come to the “tomato fight” in Spain! Once every year, people in the town of Bunol throw tomatoes at each other. Don't worry. It's not a real fight. People do this only for fun.

    When one tried to unify gravity with quantum mechanics (量子力学), one had to introduce the idea of 'imaginary' time. If one can go forward in imaginary time, one ought to be able to turn round and go backward. This means that there can be no important difference between the forward and backward directions of imaginary time. Yet there is a big difference between the forward and backward directions of 'real time' in ordinary life. Imagine a cup of water falling off a table and breaking into pieces on the floor. If you take a film of this, you can easily tell whether it is being run forward or backward. You can tell that the film is being run backward because this kind of behavior is never observed in ordinary life.

    The explanation that is usually given as to why we don't see broken cups gathering themselves together off the floor and jumping back onto the table is that it is forbidden by the second law of thermodynamics (热力学). This says that in any closed system disorder, or entropy (熵), always increases with time. In other words, it is a form of Murphy's law: things always tend to go wrong! An intact cup on the table is a state of high order, but a broken cup on the floor is a disordered state. One can go readily from the cup on the table in the past to the broken cup on the floor in the future, but not the other way round.

    The increase of disorder or entropy with time is one example of what is called an arrow of time, something that tells the past from the future, giving a direction to time. There are at least three different arrows of time. First, there is the thermodynamic arrow of time, the direction of time in which disorder or entropy increases. Then, there is the psychological arrow of time. This is the direction in which we feel time passes, the direction in which we remember the past but not the future. Finally, there is the cosmological arrow of time. This is the direction of time in which the universe is expanding rather than contracting.

    US inventor Thomas Alva Edison once said: "Genius is one percent inspiration and 99 percent perspiration." He was not exaggerating. Perspiration, indeed, plays a very important role in Chinese scientist Tu Youyou's success.

    Tu was given the Nobel Prize in Physio logy or Medicine in 2015 for discovering a new drug for malaria, a deadly disease caused by the bite of some types of mosquito. She is the first Chinese citizen to win a Nobel Prize in science. "It is the pride of the whole Chinese science community, which will inspire more Chinese scientists," China Daily noted.

    Malaria is a disease that infects around 200 million people and k ills about half a million people each year, according to the Economist. Tu's discovery has saved millions of lives, especially in the developing world. According to the World Health Organization, by 2013 malaria deaths had fallen by 47 percent compared with 2000.

    But the road to this achievement was a tough one to travel. In the late 1960s, during the "cultural revolution" (1966-1976), Tu joined a government project on which she began research on a new malaria drug.

    In the beginning, Tu read a lot of old folk remedies(药方), searched texts that w ere hundreds or thousands of years old and traveled to remote places.

    Over several months, Tu and her team collected over 600 plants and created a list of almost 380 possible remedies.

    "This w as the most challenging stage of the project," Tu told The Beijing News. "It was a very labor-demanding and dull job, in particular when you faced one failure after another."

    But the hard work and the dullness failed to break the team's spirit. In the following months, she and her team tested the remedies on malaria- infected mice and they found that an extract(提取物)from the plant qinghao seemed to work w ell.

    Not that the work was easier after that. The fact that the extract didn't always work against malaria discouraged some of her teammates. But Tu was ambitious to make a contribution to the world and so she encouraged her teammates to keep going. They decided to start again from the beginning.

    In 1971, they were rewarded for their efforts. After nearly 200 failures, Tu finally made an extract that was 100 percent effective  against malaria parasites.The extract was called "Artemisin in"(青蒿素).

    Thanks to decades of hard work, Tu and her team had "provided humankind with powerful new means to combat these diseases that affect hundreds of millions of people every year," said the Nobel Prize Committee. "It has greatly improved human health and reduced suffering."