The Enigma（谜）of Beauty

    The search for beauty spans centuries and continents. Paintings of Egyptians dating back over 4,000 years show both men and women painting their nails and wearing makeup. In 18th-century France, wealthy noblemen wore large wigs (假发) of long, white hair to make themselves attractive. Today, people continue to devote a lot of time and money to their appearance.

    There is at least one good reason for the desire to be attractive: beauty is power. Studies suggest that good-looking people make more money, get called on more often in class, and are regarded as friendlier.

    But what exactly is beauty? It's difficult to describe it clearly, and yet we know it when we see it. And our awareness of it may start at a very early age. In one set of studies, six-month-old babies were shown a series of photographs. The faces on the pictures had been rated for attractiveness by a group of college students. In the studies, the babies spent more time looking at the attractive faces than the unattractive ones.

    The idea that even babies can judge appearance makes perfect sense to many researchers. In studies by psychologists, men consistently showed a preference for women with larger eyes, fuller lips, and a smaller nose and chin while women prefer men with large shoulders and a narrow waist. According to scientists, the mind unconsciously tells men and women that these traits——the full lips, clear skin, strong shoulders―equal health and genetic well-being.

    Not everyone thinks the same way, however. “Our hardwiredness can be changed by all sorts of expectations—mostly cultural,” says C. Loring Brace, an anthropologist at the University of Michigan. What is considered attractive in one culture might not be in another. Look at most Western fashion magazines: the women on the pages are thin. But is this “perfect” body type for women worldwide? Scientists' answer is no; what is considered beautiful is subjective and varies around the world. They found native peoples in southeast Peru preferred shapes regarded overweight in Western cultures.

    For better or worse, beauty plays a role in our lives. But it is extremely difficult to describe exactly what makes one person attractive to another. Although there do seem to be certain physical traits considered universally appealing, it is also true that beauty does not always keep to a single, uniform standard. Beauty really is, as the saying goes, in the eye of the beholder.

    Well-known for historic architecture and chocolates, Lviv, Ukraine's official capital of culture, looks, smells, and tastes like the best of Europe. Indeed, its western flavor has earned it the title "Little Paris of Ukraine".

    For centuries Lviv, located 50 kilometers from the Poland-Ukraine border, was an important stopping point on the main trade routes between the east and west. During the Renaissance, the city could afford Italy's finest architects because every merchant passing through was forced to stay and sell their goods for at least two weeks. "It was a very smart move to collect money from them," said Yaroslav Hrytsak, a local historian, adding, "It kept the wealth in the city, and that wealth has been transformed into architectural richness."

    Many historic buildings remain but Lviv's prosperity didn't survive its bloody history. Over the centuries, the city fell under the rule of Poland, Austria, Austria-Hungary, Russia and the Nazi Germany. In addition, both Sweden and Turkey tried unsuccessfully to conquer the city. Then for almost half a century Lviv was ruled by the Soviet Union (苏联). With that, the city was condemned to relative obscurity(无闻). But recently things have started to change. Lviv experienced a sudden 40% increase in tourism in early2010, which was the highest rate in Europe. Just last month, its gates opened even wider, when Lviv became a host city for the Euro 2012 football championships.

    So how has this happened? With the Soviet collapse, some saw new opportunities for reviving Lviv's former wealth and fame.

    Limelight networks is a US-founded company. It's one of many digital tech firms to have opened offices in Lviv over the past few years. "It had good growth and experience in the US, however, the company needs more talent to do the new cool projects and products for our customers. This is why we're here in Ukraine." said CEO of Limelight networks.

    Lviv's unexpected abundance of I.T. talent is in fact a legacy(遗产) of the former Soviet Union. To help the military, many Soviet universities focused on turning out world-class engineers and Lviv's university is still producing them. Now, the city is home to 23 higher education institutions. It's clear that the city of Lviv does not intend to remain a hidden jewel for much longer.

Whenever the sun dropped and the blue sky came up, my father and I used to climb the mountain near my house. Walking together, my father and I used to have a lot of conversations through which I learned lessons from his experiences. He always told me, "You should have goals like climbing the mountain. " without the mountain-climbing that we both enjoyed, we couldn't have enough time to spend together because my father was very busy. I really got a lot from mountain-climbing. It gave me time to talk with my father and to be in deep thought as well as develop my patience.

Once we climbed a very high mountain. It was so challenging for me because I was only ten years old. During the first few hours of climbing, I enjoyed the flowers and trees, and the birds'singing, but as time passed, I got a pain in both of my legs. I wanted to quit climbing. In fact, I hated it at that mountain, but my father said to me, "You can always see a beautiful sky at the top of the mountain, but you can't see it before you reach the top. Only there at the top can you see all of the nice things, just like in life. "

    At that time, I was too young to understand his words. But later after that, I got new hope and confidence. I found myself standing at the top of the sky, which was as clear as crystal.

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    Electronic book publishing has many of the same risks and opportunities as electronic music publishing. By delivering text direct to the reader's computer screen, the e-book could cut down costs, and allow creators to deal directly with their audience, by passing (绕开) traditional publishers and traders. But it also raises the possibility of mass piracy (盗版). Phil Rance, founder and managing director of Online Originals, a London-based e-book publisher, sums it up, "No one wants Napster (在线音乐服务) to happen to books."

    Indeed, the most popular MP3may have put the frighteners on an industry that generally operates some way behind the "bleeding edge". The Meta Group, a leading US-based market researcher, says publishers are far too concerned about protecting their rights, "We believe all the recent legal control over Napster is like putting a finger in a river that is already overflowing. Publishers need to deal with reality and come up with new ways to develop wide electronic distribution, asking the question: How can we use the certainty of wide distribution to our advantage."

    At the moment, most publishers would like to limit the use of e-books to the person who bought them, or to the computer used to download them. If that can be done, e-books become just an extra income stream in a publishing industry that would continue to operate the way it does today, according to Terry Robinson, business manager for Adobe's e-paper group. "If you've cracked the digital rights aspect, you've cracked the market." He says.

    Robert Nichols, Books Director at BOL agrees, "Rights management is absolutely important. Publishers just say that 'until copyright is secure, we are not going to talk'."

    In a win for literary fiction amid declining sales, Sally Rooney's novel Normal People has been named Waterstones book of the year in 2018.

    Rooney's second novel, which follows two young people falling in love in Ireland, has sold 41, 000 copies in hardback in the UK since it was released in August-five times the hardback sales of her 2017 debut, Conversations With Friends. At 27, Rooney is now the youngest winner of the award, which is given by the UK's biggest bookshop chain, Waterstones.

    Normal People received almost universal applause upon its release. Longlisted for the Man Booker prize, the book won novel of the year at the An Post Irish book awards in November of 2018 and has also been shortlisted for the Costa novel of the year, announced in January of 2019.

    The reader response to Normal People had been astonishing. As well as the universal praise, it has been a huge word- of-mouth (口头的) hit. There're customers returning to buy multiple copies as gifts. Normal People strengthened Sally Rooney's reputation as the voice of her generation and one of the most exciting novelists around today. Its success is a testament to the health of literary fiction and indicates that there is still significant appetite for excellent storytelling.

    The award, established in 2012, tends to go to books that are already bestsellers near Christmas. It has previously been won by the late American author John Williams's Stoner, the cookbook Polpo by Russell Norman, and last year's choice, Philip Pullman's La Belle Sauvage.

    James Daunt, Waterstones' managing director, said Rooney's win was a sign of the healthy state of literary fiction, which has seen sales decrease over the last decade. "We are delighted to name it our book of the year," he said.