At thirteen, I was diagnosed(诊断) with a kind of attention disorder. It made school difficult for me. When everyone else in the class was focusing on tasks, I could not.

    In my first literature class, Mrs. Smith asked us to read a story and then write on it, all within 45 minutes. I raised my hand right away and said, “Mrs. Smith, you see, the doctor said I have attention problems. I might not be able to do it.” She glanced down at me through her glasses, “You are no different from your classmates, young man.”

    I tried, but I didn't finish the reading when the bell rang. I had to take it home.

    In the quietness of my bedroom, the story suddenly all became clear to me. It was about a blind person, Louis Braille. He lived in a time when the blind couldn't get much education. But Louis didn't give up. Instead, he invented a reading system of raised dots(点), which opened up a whole new world of knowledge to the blind.

    Wasn't I the “blind” in my class, being made to learn like the “sighted” students? My thoughts spilled out and my pen started to dance. I completed the task within 40 minutes. Indeed, I was no different from others; I just needed a quieter place. If Louis could find his way out of his problems, why should I ever give up?

    I didn't expect anything when I handed in my paper to Mrs. Smith, so it was quite a surprise when it came back to me the next day—with an “A” on it. At the bottom of the paper were these words: “See what you can do when you keep trying?”

    Time is more precious than money for an increasing number of people who are choosing to live more with less—and liking it.

    Kay and Charles Giddens, two lawyers, sold their home to start a B&B hotel. Four years later, the couple dishes out banana pancake breakfast, cleans toilets and serves homemade chocolate chip cookies to guests in a B&B hotel surrounded by trees on a hill known for colourful sunsets.

    “Do I miss the freeways? Do I miss the traffic? Do I miss the stress? No,” says Ms. Giddens, “This is a phenomenon that's fairly widespread. A lot of people are revaluating their lives and figuring out what they want to do. If their base is being damaged, what's the payoff?”

    Simple living ranges from cutting down on weeknight activities to sharing housing, living closer to work, avoiding shopping malls, borrowing books from the library instead of buying them, and taking a cut in pay to work at a more pleasurable job.

    Vicki Robin, a writer, lives on a budget equal to a fifth of what she used to make. “You become conscious about where your money is going and how valuable it is,” Ms. Robin says, “You tend not to use things up. You cook at home rather than eat out…”

    Janet Luhrs, a lawyer, quit her job after giving birth and leaving her daughter with a nanny for two weeks. “It was not the way I wanted to raise my kids,” she says, “Simplicity is not just about saving money; it's about me sitting down every night with my kids to a candlelit dinner with classical music.”

    Mrs. Luhrs now edits a magazine, Simple Living, which publishes tips on how to buy recycled furniture and shoes, organize potluck dinners instead of expensive receptions, and generally how to consume less.

    Mrs. Luhrs explains, “It's not about poverty. It's about conscious living and creating the life you want. The less stuff you buy, the less money goes out of the door, and the less money you have to earn.”

    Springtime In Paris

    Departure: May 5, 12, 19 and June 9

    4 days for £129 per person

    Paris in the springtime was, is and always will be something rather special. Why not experience it for yourself with this excellent break for four days? This attractive city has something to offer everyone and with prices at just ￡129, it's great value too.

    Your break begins with executive coach transfer from regional pickup points and travel to Paris is via cross-channel ferry, arriving at your hotel in the evening. The hotel is an excellent quality one with private facilities in all rooms: satellite TV, radio, telephone and alarm clock. It has a bar and restaurant and is situated about two miles south of Notre Dame enabling you to explore Paris with ease.

    The following day, after continental breakfast(included), the coach takes you on a comprehensive sightseeing tour of the city, during which you will see the Eiffel Tower, Champs Elysees, L'Arc de Triomphe, the Louvre, and in fact almost every famous landmark you have ever heard of. You then leave Paris and take a short drive to the magnificent Palace of Versailles, the home of Louis XIV. The tour ends mid-afternoon back in Paris where you will have the remainder of the day at your leisure. In the evening there is a "Paris By Night" tour showing you the beautiful buildings with bright lights.

    Day three takes you to Montmartre, perhaps the most picturesque of Paris and home of the Saere Coeur and the Moulin Rouge. In the afternoon you are free to explore this beautiful city as you wish, perhaps a pleasure voyage on the River Seine, wander around the picturesque gardens or look through among the antique shops. In the evening you will have the opportunity to visit the best nightclub in the city, the splendid Paradis Latin. On the final day we're back to the U.K. via channel ferry.

    Included in the price of ￡129 per person

    Return executive coach travel to Paris

    Return ferry crossings

    3 nights accommodation in a twin bedded room in a Central Paris hotel with private facilities

    Continental breakfast during your stay

    Guided sightseeing tour of "Paris By Day" and "Paris By Night"

    Visit to Chateau of Versailles (admission not included)

    Tour on Montmartre

    Services of an experienced bi-lingual tour guide at all times

    What do you plan to do this summer vacation? Do you want to travel over the sea, experience the ocean wave and enjoy the wonderful sea scenery? If that is what you want, come and sail on a Crystal Cruise ship (游轮). We have three ships: The Crystal Queen, The Crystal Princess, The Crystal Palace.

    Come and sail in luxury (奢侈) on cruises around the Caribbean Sea for 7 or 14 days.

    Our seven-day cruise costs $2,000 and our two-week cruise is $3,500. A typical one week cruise:

    Day One— set off from Miami

    Day Two— free day in Nassau, in The Bahamas Day Three— near Haiti

    Day Four— visit Puerto Rico and Antigua Day Five— free day in Barbados

    Day Six— free day in Port of Spain, Trinidad Day Seven— travel to Caracas, Venezuela Day Eight— fly home.

    All food and drink is included in the price of your cruise (except for wines). Our cruise ships all have a cinema, a five-star restaurant, a theatre, a library and a gym. However, you have to pay extra money to enjoy the films and plays.

    If you prefer to go on a cruise in another part of the world, we also organize cruises in the Baltic Sea and the Mediterranean.

    Our ships carry over 2,000 passengers and we have nearly 600 crew members in all. So come on board today for the holiday of a lifetime!

    Call immediately: 020-4455832

    I'm sure you will enjoy your luxury cruise ship journey very much!

    Procter & Gamble (P&G), one of the world's biggest marketers, has announced a change in the way it buys advertising on Facebook. It has started cutting its spend on highly targeted ads and increasing its spend on ads that address much larger numbers of the potential audiences for its brands, which include Tide, Pampers and Gillette. Explaining this change of emphasis, P&G's global brand building officer, Marc Pritchard, said, "We targeted too much, and went too narrow."

    Facebook's astonishing income growth comes, in part, from its ability to deliver micro-targeted audiences (推送精准目标受众) to advertisers, and P&G in fact admits that it has wasted millions of dollars in the misguided pursuit of effectiveness.

    Facebook used to be irresistible to advertisers. It presents advertisers this question: Instead of sending your message to millions in a television ad, why not use data to reach only those you need to reach? But as many people may have noticed, making perfectly targeted ads appears to be much harder than it sounds. Most digital ads are easily ignored. Information about consumers is not the same as insight into human beings.

    The more fundamental problem with micro-targeting is that for big brands, advertising has never really been about messages—even brand owners have never quite realized it. It is about the creation of shared memories, triggered at the point of purchase. Think about some of the great brands: Nike, Apple, and yes, Pampers. If you buy them, it is because you know millions of others do, and because they seem to stand for something that, far from being unique to you, is common to all of us: achievement, creativity, and nurturing. The broader these brands go, the better they do.

    When a consumer reaches for something on the shelf, they usually reach for the familiar. To achieve that status, a brand needs to have done something that lots of people regularly see, notice and enjoy. What seemed to be the wastefulness of TV was in fact its secret sauce. By reaching large numbers of people at the same time, TV ads had the power to turn brands into cultural icons, which took up consumers' minds.

    In its conversations with advertisers, Facebook now talks less about targeting, preferring to emphasize the large number of consumers that it can help brands to reach. It is investing in video functions and is encouraging its clients to make short films. After years of telling clients TV is wasteful, it is now doing a good job of imitating it.

Welcome to Reading Museum's Hands­on Learning Service

    During the past 100 years, Reading Museum has always been offering learning opportunities to schools, and we hope to continue this tradition for the next 100 years with your support.

    Victorian Schoolroom

    The session takes place in a grand reconstruction of a schoolroom in a late nineteenth century Board School. The children will experience a wide range of Victorian style lessons and use slate boards and dip pens. The session leader will play the role of a Victorian teacher but will come out of the role during the session to comfort the children. We provide costume for all children.

    Victorian Toys

    Our Victorian nanny delivers this interesting session. The nanny will help children to explore the differences between rich and poor children's toys from the past. During the session the children have the opportunity to make a toy to take home.

    Victorian Christmas

    In a specially decorated room the children will find out how the Victorians introduced many of our Christmas customs. They will make a simple card or present to take home.

    For up­to­date prices and session details, please visit our website www.. Reading museum, org. For all session bookings please phone us on 01189373400. Reservation at least 4 weeks in advance is advised. Please be ready to tell us when you wish to come, the session(s) you wish to book and the year group of pupils. Our sessions take place between 10:00 and 12: 00 or 12: 30 and 14: 30. The maximum group size is 35 pupils. We recommend that you bring 5 adults for each group.