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题型:阅读理解 题类:常考题 难易度:普通

河南省郸城县一中2016-2017学年高二上学期英语开学考试试卷

阅读理解

    A few years ago, a company called Space Marketing came up with a plan to send a mile–long advertisement into space. To advertising agencies (机构), it would have been “a dream come true”. However, advertising standards agencies finally decided not to allow Space Marketing to go ahead with their plans and they were forced to give them up.

    Space may indeed be the final place for advertisers, because on Earth we are already surrounded by advertising wherever we are and whatever we are doing. Apart from the obvious adverts that we see every day on TV, and in newspapers and magazines, there is a whole 'other world' of advertising messages for our attention. There are ads that we see on the side of the bus we catch to work, for example. And what about the logos (商标) we see on the clothing of the people we walk past in the streets?

    Most of the time, we are probably not even aware of (意识到的) these less obvious advertising methods, but that doesn't mean that they don't work. Take 'product placement', for example. You are in a cinema, watching the latest Hollywood movie. Look carefully at the make of car your favorite actor is driving. And what about his watch? Can you see what brand it is? Chances are, you can, and the company that owns the brand is likely to have paid thousands for it to appear in the film.

    So, whether Space Marketing finally succeeds in sending ads into space or not is perhaps less important than it might seem. This would not change a thing. Our everyday lives are already strongly influenced by advertising whether we realize it or not.

(1)、What happened to the plan of sending an ad into space?

A、It came to nothing. B、It was a dream come true. C、It had to wait a few years before it was carried out. D、It was supported by the advertising standards agencies.
(2)、How does the author explain the “other world” of advertising messages?

A、By showing research findings. B、By explaining research findings. C、By giving instructions. D、By using examples.
(3)、As a form of advertising, product placement ________.

A、costs a little B、doesn't work C、is less obvious than TV ads D、mainly appears in Hollywood movies
(4)、What does the author suggest at the end of the text?

A、We live in a world of advertising. B、We've changed a lot because of advertising. C、Space Marketing leads in the advertising industry. D、Space ads will mark the beginning of a new world.
举一反三
根据短文理解,选择正确答案。

    As we know, DNA testing is very useful for crime fighting. But now crime fighters could have a new tool at hand. Researchers have developed a cutting-edge (前沿的) technique to identify human hair. Their test is quicker than DNA analysis techniques currently used by the police.

    DNA testing is commonly used for identification because DNA is unique to each individual. However, environmental and chemical processes can degrade(降解) DNA, limiting its usefulness over time. Protein (蛋白质) in hair, on the other hand, is more stable than DNA but can also have variations (变异体) that may be unique to the individual.

     “Our analysis process can be used universally,” says Ms. Huang, “One of our samples even included dyed hair and the test was 100 per cent accurate. The test was able to distinguish East Asians, Caucasians and South Asians.”

    Dr. Beauchemin says she has got in touch with law enforcement agencies about using the new technology. She is also planning to collect more hair samples and continue her research with a goal of finding where exactly in the world hair sample is from, to look for more races and determine specific age.

     “We are in a very similar place with protein-based identification to where DNA testing was during the early days of development,” said chemist Brad Hart. “This method will be a game-changer, and while we've made a lot of progress toward improving it, there are steps to go before this new technique is able to reach its full potential.”

阅读理解

    One of the most efficient ways to achieve peace and speed up economies (经济) is to provide girls with better education and more rights. Today, girls' lack of access (进入) to basic education is getting more serious when it comes to the use of digital (数码的) technology, leaving them far behind boys. And because the world is even more digital, those who lack basic internet skills will find it increasingly more difficult to take part in the formal economy, to get a quality education, and to have their voices heard.

    Since 2013 the global gender gap (性别差异) in male and female access to the Internet has actually increased from 11 to 12 percent. Worse yet, women and girls living in the poorest countries are 31 percent less likely than men and boys to have access to the Internet. In developing countries, some 200 million fewer women than men own a mobile phone, the most common means of internet access there. This digital divide is increasing, and should it continue at the present pace, it is projected that over 75 percent of women and girls will lack internet access and digital skills.

    There are many causes of the digital gender gap. They include girls' exclusion (排斥) from basic education, from specific technology education and high costs of mobile phones and internet access.

    Indeed, one of the so-called reasons why girls may be discouraged from learning how to access and use digital technology is also a groundless one: that girls are simply not good at using technology.

    Without the help of the government, most of the benefits of technological change will be enjoyed only by men, exacerbating gender inequality.

阅读理解

    Dreams can be familiar and strange, fantastical or boring, but some dreams might be connected to the mental processes that help us learn. In a recent study, scientists found a connection between nap time dreams and better memory in people who were learning a new skill.

    In the study, 99 college students between the ages of 18 and 30 each spent an hour on a computer, trying to get through a virtual maze (逃宫). The maze was difficult, and the study participants had to start in a different place each time they tried, making it even more difficult. They were also told to find a particular picture of a tree and remember where it was.

    For the first 90 minutes of a five - hour break, half of the participants stayed awake and half were told to take a short nap. Participants who stayed awake were asked to describe their thoughts. Participants who took a nap were asked about their dreams after sleep and they were awakened within a minute of sleep to describe their dreams.

    Stickgold, a neuroscientist, wanted to know what people were dreaming about when their eyes weren't moving during sleep.Four of the 50 people who slept said their dreams were connected to the maze. Some dreamed about the music that had been playing when they were working; others said they dreamed about seeing people in the maze. When these four people tried the computer maze again, they were able to find the tree faster than before their naps.

    Stickgold suggests the dream itself doesn't' help a person learn, it's the other way around. He suspects that the dream was caused by the brain processes associated with learning.

    All four of the people who dreamed about the task had done poorly the first time,which makes Stickgold wonder if the dreams show up when a person finds a new task particularly difficult. People who had other dreams, or people who didn't' take a nap, didn't show the same improvement.

阅读理解

    I waited half an hour, set the board, and sat in the studio, reviewing my questions until the telephone lines flashed.

    "Hello?"

    "This is Connie Chung. I'm so sorry I'm late."

    Connie Chung was one of the only four women anchors(主播)to make it into the club of major evening network television news. For almost an hour we talked about the industry. When I asked if she ever had an instructor throughout her trials, she turned around and offered to instruct me. When I asked why she decided to do it, she simply replied, "Because you're good."

    That afternoon I rushed home and told my mother what had happened. Without looking up, she just said "Good for you." Hearing this, I felt a sense of loss.  Her consistent response always made me feel under-appreciated.

    Until then I had been searching for something that I would never get—that sense of love and acceptance in a house full of negativity(消极).

    I knew I needed to get rid of all the negativity in my life first, so I packed my bags and walked out of the house, thinking a risk would allow me to open myself to the world again and receive all the positive energy that I needed.

    Then radio became my way of connecting with others. My ability to book high-level guests and celebrities(名人)was gradually recognized and eventually all the words of encouragement from past guests and colleagues helped me to re-build my confidence levels. "I can do this," I kept telling myself, and pushed even harder to find my next aim.

    People had faith in me, so I developed faith in myself. Their positive attitudes towards themselves and towards me helped me develop my own positive attitude, leading to productive interactions with celebrities and adding to my list of instructors.

    I may not have started life surrounded by positivity but I surely feel that I am surrounded by it now. It's amazing how positivity builds on itself.

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