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题型:阅读理解 题类:常考题 难易度:普通

河南省郸城县一中2016-2017学年高二上学期英语开学考试试卷

阅读理解

    A few years ago, a company called Space Marketing came up with a plan to send a mile–long advertisement into space. To advertising agencies (机构), it would have been “a dream come true”. However, advertising standards agencies finally decided not to allow Space Marketing to go ahead with their plans and they were forced to give them up.

    Space may indeed be the final place for advertisers, because on Earth we are already surrounded by advertising wherever we are and whatever we are doing. Apart from the obvious adverts that we see every day on TV, and in newspapers and magazines, there is a whole 'other world' of advertising messages for our attention. There are ads that we see on the side of the bus we catch to work, for example. And what about the logos (商标) we see on the clothing of the people we walk past in the streets?

    Most of the time, we are probably not even aware of (意识到的) these less obvious advertising methods, but that doesn't mean that they don't work. Take 'product placement', for example. You are in a cinema, watching the latest Hollywood movie. Look carefully at the make of car your favorite actor is driving. And what about his watch? Can you see what brand it is? Chances are, you can, and the company that owns the brand is likely to have paid thousands for it to appear in the film.

    So, whether Space Marketing finally succeeds in sending ads into space or not is perhaps less important than it might seem. This would not change a thing. Our everyday lives are already strongly influenced by advertising whether we realize it or not.

(1)、What happened to the plan of sending an ad into space?

A、It came to nothing. B、It was a dream come true. C、It had to wait a few years before it was carried out. D、It was supported by the advertising standards agencies.
(2)、How does the author explain the “other world” of advertising messages?

A、By showing research findings. B、By explaining research findings. C、By giving instructions. D、By using examples.
(3)、As a form of advertising, product placement ________.

A、costs a little B、doesn't work C、is less obvious than TV ads D、mainly appears in Hollywood movies
(4)、What does the author suggest at the end of the text?

A、We live in a world of advertising. B、We've changed a lot because of advertising. C、Space Marketing leads in the advertising industry. D、Space ads will mark the beginning of a new world.
举一反三
阅读理解

    Every week in China, millions of people will sit in front of their TVs watching teenagers compete for the title Character Hero, which is a Chinese-style spelling bee (拼写大赛). In this challenge, young competitors must write Chinese characters by hand. To prepare for the competition, the competitors usually spend months studying dictionaries.

    Perhaps the show's popularity should not be a surprise. Along with gunpowder and paper, many Chinese people consider the creation of Chinese calligraphy (书法) to be one of their primary contributions to civilization. Unfortunately, all over the country, Chinese people are forgetting how to write their own language without computerized help. Software on smart phones and computers allows users to type in the basic sound of the word using the Latin alphabet. The correct character is chosen from a list. The result? It's possible to recognize characters without remembering how to write them.

    But there's still hope for the paint brush. China's Education Ministry wants children to spend more time learning how to write.

    In one Beijing primary school we visited, students practice calligraphy every day inside a specially decorated classroom with traditional Chinese paintings hanging on the walls. Soft music plays as a group of six-year-olds dip brush pens into black ink. They look up at the blackboard often to study their teacher's examples before carefully attempting to reproduce those characters on thin rice paper. “If adults can survive without using handwriting, why bother to teach it now?” we ask the calligraphy teacher, Shen Bin, “The ability to write characters is part of Chinese tradition and culture,” she reasons. “Students must learn now so they don't forget when they grow up.” says the teacher.

阅读理解

    Inspiring young minds!

    TOKNOW Magazine is a big hit in the world of children's publishing, bringing a unique combination of challenging ideas and good fun to young fans every month.

    What is so special about TOKNOW magazine?

    Well, it has no ads or promotions inside—instead it is jam-packed with serious ideas. TOKNOW makes complex ideas attractive and accessible to children, who can become involved in advanced concepts and even philosophy(哲学)—and they will soon discover that TOKNOW feels more like a club than just a magazine.

    What's inside?

    Every month the magazine introduces a fresh new topic with articles, experiments and creative things to make — the magazine also explores philosophy and wellbeing to make sure young readers have a balanced take on life.

    Sounds too good to be true?

    Take a look online—evidence shows that thousands of teachers and parents know a good thing when they see it and recommend TOKNOW to their friends.

    Happy Birthday All Year!

    What could be more fun than a gift that keeps coming through the letterbox every month? The first magazine with your gift message will arrive in time for the special day.

    SUBSCRIBE NOW

    Annual Subscription: Europe £55;    Rest of World £65.

    Annual Subscription with Gift Pack: Includes a Mammoth Map, a Passport Puzzle Booklet, and Subscription. Europe £60;    Rest of World £70.

    Refund Policy—the subscription can be cancelled within 28 days and you can get your money back.

阅读理解

    When Rebecca Saxon was diagnosed with cancer at the young age of 27, she thought her life was over. But in her darkest hour, inspiration struck and she found a way of turning her misfortune into advantage.

    Following her cancer treatment, Rebecca launched a successful business "Something Blue Bridal Shoes"—a unique range of wedding footwear, which came out of the fashion pictures she drew while recovering in her hospital bed.

    Rebecca, from London, says, "I started designing wedding shoes with blue soles (鞋底) when I was halfway through my cancer treatment. I had a hit when I was diagnosed with cancer but I decided that I was going to pick myself up and fight this cancer. The pictures were my release and the way I got through the many hours spent in a hospital room. I had no idea what was going to happen to me, but I knew I had to be positive if I was going to overcome this treatment. I told myself this was not going to be the end for me. I decided to fight with my negative feelings and start drawing."

    Rebecca had always loved fashion since she was younger. Several of her friends were getting married at the time when she was ill. "So at first, I would be drawing designs for wedding dresses and other clothes. But then I started drawing wedding footwear—designing shoes with blue soles which were very comfortable too. I thought it would be a lovely way of combining the 'something old, something new, something borrowed, something blue' tradition. Drawing really helped me deal with my treatment," said the brave girl.

    With the encouragement of her boyfriend, she turned her dreams into her reality and set up "Something Blue Bridal Shoes". Each beautiful shoe has a blue sole, combining the age-old tradition of what a bride should wear at her wedding for good luck.

 阅读理解

Four Top Family Camping Trips

Camp Clearwater: White Lake, North Carolina

Camp Clearwater in White Lake, North Carolina, features its own 1, 100-acre lake complete with 1, 300 feet of shorefront. On-site facilities here include a mini-golf area, sports fields and a park that allows pets. Further, the family campground hosts various activities, including games, cornhole tournaments and golf cart parades. Overnight campsites run from $40 to $60 per night. 

A Tiny House Resort: Cairo, New York

Those cager to try tiny living in a natural setting should check out this tiny location in the heart of the Catskills Mountains region. There are on-site facilities including a pool, a dog park, kayaks, massage services and even goat yoga. You can spend your time walking on the waterfront trails or relaxing on a boat. Rates start at $295 per night for tiny homes that sleep two, but some tiny homes with more space for additional guests or amenities(便利设施) cost more. 

Meeman-Shelby Forest: Memphis, Tennessee

The Meeman-Shelby Forest State Park features 12, 539 acres of outdoor space along the Mississippi River. This area is known for its magnificent trees as well as the many endangered and protected plants that call it home. You can camp here in a two-bedroom cabin(小木屋) or on one of the 49 campsites. Cabin rentals start around $110 per night, and you can rent a camping spot for as little as $25 per night. 

Flamingo Adventures at the Everglades: Florida Keys

Families within close driving distance to the Florida Everglades have plenty of outdoor options to consider, including houseboat and eco-tent rentals through Flamingo Adventures. Houseboat rentals sleep four adults and two kids maximum and prices start at $350 per night. Eco-tents, which sit on platforms and feature bed linens, electricity, sitting areas and plenty of storage, start at $50 per night.

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