题型:阅读理解 题类:常考题 难易度:普通
河南省郸城县一中2016-2017学年高二上学期英语开学考试试卷
A few years ago, a company called Space Marketing came up with a plan to send a mile–long advertisement into space. To advertising agencies (机构), it would have been “a dream come true”. However, advertising standards agencies finally decided not to allow Space Marketing to go ahead with their plans and they were forced to give them up.
Space may indeed be the final place for advertisers, because on Earth we are already surrounded by advertising wherever we are and whatever we are doing. Apart from the obvious adverts that we see every day on TV, and in newspapers and magazines, there is a whole 'other world' of advertising messages for our attention. There are ads that we see on the side of the bus we catch to work, for example. And what about the logos (商标) we see on the clothing of the people we walk past in the streets?
Most of the time, we are probably not even aware of (意识到的) these less obvious advertising methods, but that doesn't mean that they don't work. Take 'product placement', for example. You are in a cinema, watching the latest Hollywood movie. Look carefully at the make of car your favorite actor is driving. And what about his watch? Can you see what brand it is? Chances are, you can, and the company that owns the brand is likely to have paid thousands for it to appear in the film.
So, whether Space Marketing finally succeeds in sending ads into space or not is perhaps less important than it might seem. This would not change a thing. Our everyday lives are already strongly influenced by advertising whether we realize it or not.
Green Book—a touching story of friendship against all odds Need a warm break from cold Oscar films? Try “Green Book”, a film that leaves you feeling good instead of like a disaster victim. The lighthearted drama, about a road trip by two men—one white, one black—is absolutely optimistic. |
In the film, the ups and downs of their journey are told with the changing settings. They start out in Pittsburgh and Cleveland, in nice hotel rooms and at fascinating parties. It's when they reach Louisville, Ky., that the first “Colored Only” hotel sign appears, and the attitudes turn hateful, even for the Italian. Anyway, a partnership is born during the trip: Shirley tickles the keys while Lip strikes the thugs(暴徒). The loving screenplay of “Green Book”—written by Lip's son, Nick Vallelonga, and directed by Peter Farrelly — doesn't shy away from Lip's casual racism. Yet for all his kindness toward Shirley, Lip had a long way to go when it came to tolerance. “Green Book” could be accused by some critics of the story not being true. But the actors' honest chemistry takes Farrelly's movie to the next level. This small tale of American goodness deserves your full attention. |
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