Although one might not think so as a result of the disadvantages, thousands and thousands of ads have shown advertising is of great importance to the society in which people live, either in the United Kingdom, or in many other parts of the world .Advertising is necessary as a means of communicating with others, of telling them about the goods and services that are offered, and of which most of them would never get to hear at all if it were not for advertising. And advertising does a great deal to a rising standard of living conditions.

    In talking about advertisement, one should not think only a commercial on television, or an advertisement in the newspaper or magazines and—in the sense of communication—even the spoken or written words of salesmen. After all, the roots of advertising are to be found in the market place in the ancient times.

    For many years it was thought that it was not enough to just produce goods and supply services. It is only more recently that people came to understand the production of goods would be a waste of resources unless those goods can be sold at fair price within a reasonable time period. In the competitive society in which we live, it is very important that we go out and sell what we have to offer, and advertising plays an important part, whether selling at home or in export market. Around 2 percent of the UK national product is spent on advertising. But it must be thought that this advertising tries to sell goods to customers who do not buy them. Of course, advertising does try to catch the eyes of the buyer, but if the product one has bought does not match what the advertisement had described, it is extremely unlikely that the goods will sell well.

    Who is the most beautiful woman in the world? This question can't be answered as quickly as the magic mirror I answers the queen in Snow White. However, PEOPLE, a US magazine has been trying to answer that question since 1990. The magazine has its own Most Beautiful Woman every year. And last year it announced its pick for “World's Most Beautiful Woman” of 2017. It was Julia Roberts, who had won the title five times. “I am very happy,” said the Hollywood star. “I think I'm now peaking.”

    Roberts has been named “Most Beautiful” more times than anyone else. She first appeared on the magazine in 1991 at the age of 23. Roberts is perhaps not the perfect choice in all people's mind. There are so many beautiful ladies in different fields after all. But PEOPLE has its own reasons, and it's not just about her looks. Julia has never looked better. Her beauty also lies in her self-confidence and good humour. It lies in her ability to develop while keeping the best parts of herself. It lies in her talent for creating characters and telling stories that take us to new places. It lies in her beautiful smiles.

    In Julia's view, the most important secret for beauty is being happy! “Beauty is about your spirit. Be happy and live the life you want to live. That's the key to looking your best,” said Julia.

    The world's first robot police officer has started working. Its name is 'RoboCop' and it went into service for the Dubai Police earlier this week. Robocop's first official duty was to greet guests at the opening of a security conference in Dubai. Apart from greeting visitors' its job was to answer questions and give directions. RoboCop has a built — in tablet for people to interact with. People can use the tablet to pay traffic fines and use other smart police services. The tablet is linked to a police station, so people can talk to human police officers. In addition, RoboCop can speak six languages, including English and Arabic. The 170 - centimetre - tall robot can also shake hands, salute people and recognize people's emotions and facial expressions.

    Dubai Police says RoboCop is the first of many robot police officers for the city. A spokesman said that by 2030, 25 per cent of the Dubai Police force will be robots. He said: “We are looking to make everything smart in Dubai Police. By 2030, we will have the first smart police station which won't require human employees.”

    “The RoboCop is the latest smart addition to the police force and has been designed to help us fight crime, keep the city safe and improve happiness levels,” He added. He also said that RoboCop would, “assist and help people in the malls or on the streets”. An official at the security conference commented that the future is here now, saying: “The age of the robots is no longer coming. It has arrived.”

    Venus, the Wildest Adventure in 3016!

    A trip to the moon, to Mars? You are out. Venus (金星) is your choice! Our spaceship carries you there at the speed of light!

    Amazing Venus Facts

    Temperature range: ALWAYS about 450 degrees Celsius. Great for barbecues!

    Seasons: No seasons. Always visit during best season!

    Gravity strength: 0.91 of Earth's gravity. Makes you lighter and more alive than ever!

    Water: NONE. All boiled away.

    Day length: 1 day=243 Earth days. Longest days in solar system» so fun never ends!

    Rate of turning: 0.002 km/second. Turns in opposite direction of the earth, so able to see sun rise in the west and set in the east.

    Year length: 1 year=224.7 Earth days or 0.62 of an Earth year.

    Rate of revolution: 35.03 km/second.

    Atmosphere:

    Very thick.

    96% carbon dioxide; 3% nitrogen, and 0.1% water vapor.

    Can't support life: Suffocating carbon dioxide, thick clouds of sulfuric acid, and gases create greenhouse effect so very hot and no water.

    Some people think that success is only for those with talent or those who grow up in the right family, and others believe that success mostly comes down to luck. I'm not going to say luck, talent, and circumstances don't come into play because they do. Some people are born into the right family while others are born with great intelligence, and that's just the reality of how life is.

    However, to succeed in life, one first needs to set a goal and then gradually make it more practical. And, in addition to that, in order to get really good at something, one needs to spend at least 10,000 hours studying and practising. To become great at certain things, it'll require even more time, time that most people won't put in.

    This is a big reason why many successful people advise you to do something you love. If you don't enjoy what you do, it is going to feel like unbearable pain and will likely make you quit well before you ever become good at it.

    When you see people exhibiting some great skills or having achieved great success, you know that they have put in a huge part of their life to get there at a huge cost. It's sometimes easy to think they got lucky or they were born with some rare talent, but thinking that way does you no good, and there's a huge chance that you're wrong anyway.

    Whatever you do, if you want to become great at it, you need to work day in and day out, almost to the point of addiction, and over a long period of time. If you're not willing to put in the time and work, don't expect to receive any rewards. Consistent, hard work won't guarantee you the level of success you may want, but it will guarantee that you will become really good at whatever it is you put all that work into.

    There was great excitement on the planet of Venus (金星) this week. For the first time Venusian scientists managed to land a satellite on the planet Earth, and it has been sending back signals as well as photographs.

    The satellite was directed into an area known as Manhattan (曼哈顿). Because of excellent weather conditions and extremely strong signals, Venusian scientists were able to get valuable information about the feasibility of a manned flying saucer (飞碟) landing on Earth. A press conference was held at the Venus Institute of Technology.

“We have come to the conclusion, based on last week's satellite landing,” Professor Zog said, “that there is no life on Earth."

    “How do you know this?” the science reporter of the Venus Evening News asked.

    "For one thing, Earth's surface in the area of Manhattan consists of solid concrete (混泥土) and nothing can grow there. For another, the atmosphere is filled with carbon monoxide (一氧化碳) and other deadly gases and nobody could possibly breathe this air and survive.”

    “Are there any other sources of danger that you have discovered in your studies?”

    “Take a look at this photo. You see this dark black cloud staying over the surface of Earth? We don't know what it is made of, but it could give us a lot of trouble and we shall have to make further tests before we send a Venus Being there. Over here you will notice what seems to be a river, but the satellite findings indicates it is polluted and the water is unfit to drink.”

    “Sir, what are all those tiny black spots on the photographs?”

    “We're not certain. They seem to be metal objects that moves along certain roads. They give out gases, make noise and keep crashing into each other.”

    “Professor Zog, why are we spending billions and billions of Zilches to land a flying saucer on Earth when there is no life there?”

    “Because if we Venusians can learn to breathe in the Earth atmosphere, then we can live anywhere.”