Tu Youyou, 84, honored with the Nobel Prize in Physiology or Medicine on Oct 5, 2015. She was the first Chinese citizen to win a Nobel Prize in science for her work in helping to create an anti-malaria(疟疾) medicine. In 1967, Communist leader Mao Zedong decided there was an urgent national need to find a cure for malaria. At the time, malaria spread by mosquitoes was killing Chinese soldiers fighting Americans in the jungles of northern Vietnam. A secret research unit was formed to find a cure f or the illness. Tw o years later, Tu Youyou was instructed to become the new head of Mission 523. Researchers in Mission523 pored over ancient books to find historical methods of fighting malaria. When she started her search for an anti-malarial drug, over 240,000 compounds(化合物) around the world had already been tested, without any success.Finally, the team found a brief reference to one substance, sweet wormwood（青蒿）, which had been used to treat malaria in China around 400 AD. The team isolated one active compound in wormwood, artemisinin（青蒿素）, which appeared to battle malaria-friendly parasites（寄生虫）. The team then tested extracts（提取物） of the compound but nothing was effective until Tu Youyou returned to the original ancient text. After another careful reading, she improved the drug recipe one final time, heating the extract without allowing it to reach boiling point.

After the drug showed promising results in mice and monkeys, Tu volunteered to be the first human recipient of the new drug. “As the head of the research group, I had the responsibility.” she explained.

    On one such day,I was walking from class across the school to catch the school bus home,with my head down,fighting tears of total hopelessness,when a young man came down the sidewalk toward me.Though I had never seen him before,I did not want him to see that I was in such low spirits,so I turned my head away and hoped to hurry past.I thought he'd walk on by,but he moved until he was directly in front of me,waited until I looked up,and then smiled.

    Looking into my eyes,this stranger spoke in a quiet voice："Whatever is wrong will pass.You're going to be OK,just hang on."   He,then,smiled again and walked away.

    I can't explain the effect of that man's unexpected kindness and caring! He gave me the one thing that I'd lost completely—hope.I looked for him in our school to thank him,but never saw him again.

    That was thirty years ago.And I've never forgotten that moment.Over the years,whenever I see someone who is in trouble,I will always think of that young man and try to give a flash of hope in the dark wherever I can.I carry things for people when they are too heavy for them,sit with naughty babies in the waiting room while their mothers are busy,or talk to tired couples at the checkout line or it could be anything.

    If you keep your head up,your heart will show you the place that needs hope.

    A famous teacher was speaking to the students at our school. He began his lesson by holding up a ￡100 bill. Then he said to the three hundred students, "Who would like to have this ￡100 bill?" The students began to put up their hands at once.

    Then he said, "I am going to give this bill to one of you, but first, let me do this." He then made this bill into a ball. Then he said, "Who wants it?" Hands went into the air.

    "Well," he said, "What if I do this?" and he dropped it on the floor and stepped on it. He picked up the dirty, crumpled bill and said, "Who still wants it?" Hands went back into the air.

    "My friends," he said, "You've learned a valuable lesson today. No matter what I did to the money, you still wanted it because it didn't go down in value. It was still worth ￡100.”

     “Many times in our lives, we're dropped, crumpled, and stepped on by the chances we take and the things that happen to us. We feel as if we are worth nothing. But remember, no matter what has happened to you, you will never lose your value: you are always valuable to those who love you. Your value doesn't come from what you drop or whom you know, but WHO YOU ARE.”

    You are special and valuable. Don't ever forget it!

    Standing desks have become common across Silicon Valley, offering health benefits to those willing to work on their feet. However, due to their high price, they have failed to catch on until now. Recently, Ikea has brought out Bekant convertible（可变换的） standing desk that can become a normal desk at the touch of a button. The $500 adjustable desk can transform from a standard desk to a standing one, and Ikea hopes it could make the standing desk mainstream.

    Experts say that changing from a seated to a standing desk can improve productivity. Similar desks have become a common sight at tech firms such as Google, where some employees have even installed treadmill (跑步机) and bicycle desks.

    The desk is not the first “convertible” on the market. As early as 2013, Stir Kinect brought out an adjustable desk. The $3,890 Stir Kinect desk has a motor to raise and lower itself, changing it into a standing desk or a traditional desk. The desk can even be programmed to move up and down slightly, making it appear to take a gentle breath to remind the user to change their positions. To move between sitting and standing positions, owners simply double tap on the screen. The desk can learn the user's preferences over time and suggest the best seating position.

The Stir Kinect desk was created by a team of ex-Apple and Disney engineers. It has a built-in touch screen to control and track movement, and can tell users exactly how many calories they burn by standing during their working day. It also has devices containing power points and USB ports for charging phones, to keep cables hidden.

    “Ikea's height-adjustable desk is great for opening up the lower end of the market, " said JP Labrosse, founder and CEO of Stir.

    Procter & Gamble (P&G), one of the world's biggest marketers, has announced a change in the way it buys advertising on Facebook. It has started cutting its spend on highly targeted ads and increasing its spend on ads that address much larger numbers of the potential audiences for its brands, which include Tide, Pampers and Gillette. Explaining this change of emphasis, P&G's global brand building officer, Marc Pritchard, said, "We targeted too much, and went too narrow."

    Facebook's astonishing income growth comes, in part, from its ability to deliver micro-targeted audiences (推送精准目标受众) to advertisers, and P&G in fact admits that it has wasted millions of dollars in the misguided pursuit of effectiveness.

    Facebook used to be irresistible to advertisers. It presents advertisers this question: Instead of sending your message to millions in a television ad, why not use data to reach only those you need to reach? But as many people may have noticed, making perfectly targeted ads appears to be much harder than it sounds. Most digital ads are easily ignored. Information about consumers is not the same as insight into human beings.

    The more fundamental problem with micro-targeting is that for big brands, advertising has never really been about messages—even brand owners have never quite realized it. It is about the creation of shared memories, triggered at the point of purchase. Think about some of the great brands: Nike, Apple, and yes, Pampers. If you buy them, it is because you know millions of others do, and because they seem to stand for something that, far from being unique to you, is common to all of us: achievement, creativity, and nurturing. The broader these brands go, the better they do.

    When a consumer reaches for something on the shelf, they usually reach for the familiar. To achieve that status, a brand needs to have done something that lots of people regularly see, notice and enjoy. What seemed to be the wastefulness of TV was in fact its secret sauce. By reaching large numbers of people at the same time, TV ads had the power to turn brands into cultural icons, which took up consumers' minds.

    In its conversations with advertisers, Facebook now talks less about targeting, preferring to emphasize the large number of consumers that it can help brands to reach. It is investing in video functions and is encouraging its clients to make short films. After years of telling clients TV is wasteful, it is now doing a good job of imitating it.

In the story of "The crow and the Pitcher" from Aesop's Fables, a thisty crow (乌鸦)drops stones into a narrow jar to raise the low level of water inside so he can take a drink.

Now scientists have evidence to back up that story. Crows actually do understand how to make water displacement (移位) work to their advantage, experiments show. The results suggest that the birds are, at least in some aspects, as smart as first-graders.

Researchers, led by Sarah Jelbert at the University of Auckland in New Zealand, presented six crows with tubes filled with water. Inside the tubes, a worm or piece of meat on a piece of wood was floating, just out of reach of the crow. In front of the tubes, the researchers arranged several rubber erasers that would sink, and some plastic objects that would float. The crows found out that they could drop the erasers into the tubes in order to raise the water level and get their snack.

However, the birds handled awkwardly in experiments in which they could choose to drop objects in either a wide tube or a narrow one to get a snack, the researchers said. Dropping objects into narrow tube would lift the water level by a greater amount and put the treat within reach after just two drops; while it took around seven drops to raise the snack to the same level in the wide tube. The crows obviously didn't realize this, and most of them went for the wide tube first.

Previous studies showed that chimps and human children can solve similar tasks. In a 2011 study, chimps and kids found out that they could put water into a tube to reach a peanut that was floating in a small amount of water at the bottom.