In ancient Egypt, a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment. Modern businesses have been following his lead,with more tactics（策略）.

One tactic involves where to display the goods. Foe example, stores place fruits and vegetables in the first section. They know that customers who buy the healthy food first will feel happy so that they will buy more junk food（垃圾食品）later in their trip. In department stores, section is generally next to the women's cosmetics(化妆品) section：while the shop assistant is going back to find the right size shoe, bored customers are likely to wander over cosmetics they might want to try later.

Besides, businesses seek to appeal to customers' senses. Stores notice that the smell of baked goods encourages shopping, they make their own bread each morning and then fan the bread smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that when French music was played, sales of French wine went up.

           When it comes to the selling of houses, businesses also use highly rewarding tactics. They find that customers make decision in the first few second upon walking in the door, and turn it into a business opportunity. A California builder designed the structure of its houses smartly. When entering the house, the customer would see the Pacific Ocean through the windows, and then the poll through an open stairway leading to the lower level. The instant view of water on both levels helped sell these $10 million houses.

    Vitamin B could help reduce the effects of the dangerous type of air pollution, according to a new study published on Monday. In the first study of its kind, a team of international researchers looked into the damage caused by one of the pollutants that have the severest impact on health—PM2.5.

    They found that Vitamin B supplement could effectively reduce the impact of the tiny particles     （颗粒）on the human body, although they stressed that the research was in its early stages. According to the WHO, 92% of the world's people are living in places where the PM2.5 level goes beyond the recommended level. So it's urgent to find a solution to the problem.

    According to this study, published in the PNAS, 10 volunteers were initially exposed to clean air and given a placebo (安慰剂）to check their baseline responses. The group then kept on taking placebos tor tour weeks before being exposed to heavily polluted air from downtown Toronto, where an estimated 1,000 cars passed every hour. The bad air was delivered to the volunteers through an "oxygen type" face mask. The experiment was then repeated, with each volunteer taking a Vitamin B supplement daily, made up of 2.5mg of folic acid, 50mg of Vitamin B6, and l mg of Vitamin B12.

    Vitamin B6 can be found in liver, chicken, nuts and other things, and Vitamin B12 in fish, meat, eggs, milk and some cereals. The researchers found that four weeks of Vitamin B supplements — the damage of PM2.5 effects by 28-76%. The results emphasized how prevention at an individual level could be used to fight against the damage of PM2.5, the researchers said.

    One day, when I was working as a psychologist（心理学家）in England, an adolescent boy showed up in my office. It was David. He kept walking up and down restlessly, his face pale, and his hands shaking slightly. His head teacher had referred him to me. “This boy has lost his family,” he wrote. “He is understandably very sad and refuses to talk to others, and I'm very worried about him. Can you help?”

    I looked at David and showed him to a chair. How could I help him? There are problems psychology doesn't have the answer to, and which no words can describe. Sometimes the best thing one can do is to listen openly and sympathetically（同情）

The first two times we met, David didn't say a word. He sat there, only looking up to look at the children's drawings on the wall behind me. I suggested we play a game of chess. He nodded. After that he played chess with me every Wednesday afternoon—in complete silence and without looking at me. It's not easy to cheat in chess, but I admit I made sure David won once or twice.

    Usually, he arrived earlier than agreed, took the chess board and pieces from the shelf and began setting them up before I even got a chance to sit down. It seemed as if he enjoyed my company（陪伴）. But why did he never look at me?

    “Perhaps he simply needs someone to share his pain with,” I thought. “Perhaps he senses that I respect his suffering.” Some months later, when we were playing chess, he looked up at me suddenly.

    “It's your turn,” he said.

    After that day, David started talking. He got friends in school and joined a bicycle club. He wrote to me a few times, about his biking with some friends, and about his plan to get into university. Now he had really started to live his own life.

Maybe I gave David something. But I also learned that one…without any words—can reach out to another person. All it takes is a hug, a shoulder to cry on, a friendly touch, and an ear that listens.

    There is some unwelcome news for students preparing for exams and officers putting in long hours—you don't need that "refreshment (提神) break" as much as you may think.

    Scientists believed it was not easy for people to continue their work if they felt the need to have a snack or a rest to make them feel better. They argued that the only way to regain willpower is by supplying more energy to our bodies with rest, food or entertainment.

    But psychologists have challenged this theory, saying weak willpower is in your head. They found that a person's mindset (理念) and belief about willpower determine how long and how well they'll be able to work on a tough mental exercise. "If you think of willpower as something that's limited, you're more likely to be tired when you perform a difficult task," said Professor Veronika Job. "But if you think of willpower as something that is not easily depleted, you can go on and on."

    The researchers led by Mr. Job designed an experiment to test the students' beliefs about willpower. After a tiring task those who believed or were led to believe that willpower was a limited resource performed worse on standard concentration tests than those who thought of willpower as something they had more control over.

    Mr. Job said, "Students who may already have trouble studying are being told that their powers of concentration are limited, and they need to take frequent breaks. But a belief in willpower as a non-limited resource makes people stronger in their ability to work through challenges."

    The findings could help people who are battling with temptation (诱惑): people following strict diets and doing exercise regularly to lose weight, people trying to overcome addictions, employees facing a tight deadline. Willpower isn't driven by a biologically based process as much as we used to think.

    Confident, smart and high-tech, they're followers of pop culture and know what social networking is all about. They're tweens, children between the ages of 10 and 12. These young people are no longer little kids but they are not yet teenagers, because tweens are in a state of transition (转变).

    The tween years are hard for children. From a social point of view, tweens are dealing with quite a lot. They have to face changing relationships, middle school and a whole lot of pressure (压力) to succeed and fit in. They may become angry over seemingly small things. A bad test grade, an argument with a friend, a bad day on the ball field, or a request to clean a bedroom might set them off.

    Elizabeth Hartley-Brewer, a parenting expert in London and author of Talking to Tweens, says, "The tween years are when young people begin to realize the wider world and to see themselves as separate from their families."

    Right now, tweens' friends are everything to them. It's universal for the age, but they show it in different ways. For boys, the whole friendship thing is through technology and sports. Girls like to talk.

    Tweens are also a hot market. What do tweens consider cool? Music is at the top of the cool list, followed by going to the movies. "Being smart" comes third, tied with video games, followed by electronics, sports, fashion and protecting the environment, according to a report.

    Undoubtedly, tweens have great spending power in the United States. It was the tween market that made Justin Bieber and Harry Potter household names. Retailers(零售商) know tweens are a hot market for clothes, music and entertainment. Tweens have their own sense of fashion and enjoy their own parts of popular culture.

    On a hot summer weekend, Jorge Ayub saw the public beach north of Boston already crowded with nearly 1 million people drawn to the annual sand sculpture festival. Traffic on the nearby road was heavy, bands played music loudly, and later that night fireworks would light up the beach.

    And on the sand were four pairs of tiny shorebirds. These chicks(小鸟) were still too young to fly and a precious addition to the national endeavor to save a bird once down to 139 pairs in Massachusetts. It was Mr. Ayub's job. "Everyone made it," Ayub, a coastal ecologist reported at the end of the long weekend over the nests.

    Once common, piping plovers(笛鸻) were hunted and then squeezed out of their habitats(栖息地) by coastal development until, in 1986, the federal government listed the Atlantic Coastal birds as threatened. The bird's recovery has been halting. After three decades, the Atlantic population stands just under the 2,000-pair goal set by federal law.

    But the star has been Massachusetts, which has seen plovers increase to 687pairs from 139 pairs in 1986. One reason for that: "chick-sitting" in which conservationists sometimes spend all day watching over the birds.

    That progress has made Massachusetts the only East Coast state that decided to relax some Endangered Species Act restrictions: for example, to reduce the fenced-off areas and vehicle limits that have annoyed residents(居民).

    “Look at the stretch(一片土地), "Anyb says. "We had six nesting pairs between here and that bathhouse 600 yards away. By regulation, each nest should have 100 yards of fencing. We could have put up fencing and closed the beach all the way to the bathhouse."

    Instead, the plovers are surrounded in much smaller areas by "symbolic fencing". None of the 52 seawall entrances to the beach are closed. "If we put up too much fencing, people will be upset, and they are going to destroy it or walk right through the nesting areas," Ayub says. "By opening the beach, people are happier and the species does better."