What is the first thing you notice when you walk into a shop? The products displayed(展示) at the entrance? Or the soft background music?

    But have you ever notice the smell? Unless it is bad, the answer is, likely to be no. But while a shop's scent may not be outstanding compared with sights and sounds, it is certainly there. And it is providing to be an increasing powerful tool in encouraging people to purchase.

    A brand store has become famous for its distinctive scent which floats through the fairly dark hall and out to the entrance, via scent machines. A smell may be attractive but it may not just be used for fresheningair. One sports goods company once reposed that when it first introduced scent into its stores, customers' intension to purchase increased by 80 percent.

    When it comes to the best shopping streets in Pairs, scent is justas important to a brand's success as the quality of its window displays and goods on sales. That is mainly because shopping is a very different experience to what it used to be.

    Some years ago, the focus forbrand name shopping was on a few people with sales assistants' disproving attitude and don't-touch-what-you-can't afford displays. Now the rise of electronic commerce(e-commerce) has opened up famous brands to a wider audience. But whilee-shops can use sights and sounds, only bricks-and-mortar stores(实体店) can offer afull experience from the minute customers step through the door to the moment they leave. Another brandstore seeks to be much more than a shop, but rather a destination. And scent is just one way to achieve this.

     Now a famous store uses complex man-made smell to make sure that the soft scent of baby powder floats through the kid department, and coconut(椰子) scent in the swimsuit section. A departmentstore has even opened a new lab, inviting customers on a journey into the store's windows to smell books, pots andd rawers, in search of their perfect scent.

    Weddings in the United States vary as much as the people do. There are church weddings with a great deal of fanfare(仪式上的短曲); there are weddings on mountain tops with guests barefooted; there have been weddings on the ocean floor with oxygen tanks for the guests. But many weddings, no matter where or how they are performed, include certain traditional customs.

    Before a couple is married, they become engaged. And then invitations are sent to those who live nearby, their close friends and their relatives who live far away. When everything is ready, then comes the most exciting moment.

    The wedding itself usually lasts between 30 and 40 minutes. The wedding party enters the church while the wedding march is played. The bride carrying a bouquet enters last with her father who will “give her away”. The groom enters the church from a side door. When the wedding party is gathered by the altar, the bride and groom exchange vows(誓言). It is traditional to use the words “to have and to hold from this day forward, for better, for worse, for richer, for poorer, in sickness and in health, to love and to cherish, till death do us part.” Following the vows, the couple exchange rings. Wearing the wedding rings on the fourth finger of the left hand is an old custom.

    After the ceremony, there is often a party, called a “reception” which gives the wedding guests an opportunity to congratulate the new couple.

    The car in which the couple leaves the church is decorated with balloons. The words “Just Married” are painted on the trunk or back window. And then the couple go in their honeymoon.

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    I've been researching my family tree since 1998 ，and I've long been curious about DNA as a way to learn more about my roots. The technology has come a long way in the last decade, and it's become more affordable too. Finally, I went ahead and ordered a Y-DNA test.

    The results came in my email inbox from the DNA lab! When I logged in to see the results, there are 29 living people today with whom I share a common direct male ancestor in about the last 1,000 years. They live in Ireland, England, Scotland, South Africa, the United States and probably elsewhere.

    I had two close matches, and the rest were more distant. They both live in Ireland! What makes the connection  to these two men so interesting is that most Irish genealogical (族谱的)records were burned in fires in Dublin and don't exist today. Without them, it's hard to trace Irish roots any further back than the 1800s. I've written emails to both of them and hope to hear back!

    I did some more research on my Y-DNA and found my direct male ancestors were Celtics. They seem to have lived in Western Europe at the time of Ancient Rome. Migration patterns show that my DNA group likely originated in Western Asia, living there 20, 000 and 30, 000 years ago. There are relatives with similar DNA going thousands of years back in what is now Iran, India, Syria, Israel and Turkey.

    I was so excited by these results that I decided to trace my motherly line too. My DNA is already at the lab, so now I just have to wait another month or so, and I'm sure to find more interesting things.

    The Five Best Countries TO Move To For Retirement

    Retiring in a different country is gaming popularity. Below are five of the best countries to seek retirement

    Costa Rica

    Mild climate, breathtaking landscapes and beaches draw retirees(退休人员）to Costa Rica. The country readily welcomes immigrants and offers a simple residency process. With a monthly income of at least $ 1,000 per month from Social Security or a similar source, people enjoy a high standard of living at a much lower cost than the U. S.

Malaysia

    Retirees who choose to make Malaysia home will appreciate its rich culture and attractive scenery. Moreover, the country offers modern facilities at modest prices. Immigrants enjoy convenience and comfort in their daily life. You will find low-cost rental units, delicious street food, and various shopping malls.

Mexico

    Because it's close to the U.S., Mexico draws more than a million American retirees to its borders. Increasing immigrant communities enjoy seaside living and conversations with friendly. English speaking locals. Plus, legal residents over the age of 60 receive airline, grocery, and restaurant discounts.

Panama

    Gentle ocean wind takes the heat out of hot year-round temperatures, which has been the chief attraction to foreign retirees. Beautiful beaches and a booming economy also attract retirees to Panama. An income of $2,000 per month covers modest living costs. Furthermore, the country offers discounts to retirees with a special visa.

Ecuador

    Lazy coastal towns, sun-shining hot spots, and nature-filled views wait for immigrants seeking a carefree lifestyle. Public transportation costs in Ecuador make owning a vehicle unnecessary. A bus ride only costs 25 cents and taxi rides will run about $3.

    As we all know, there are plenty of different parks to visit in the UK. All theme parks in Britain have cafes, restaurants, picnic areas and gift shops, so you'll still have plenty to see and do when you and the kids have been on enough rides. There are usually smaller "funfair" rides and games as well, so younger children won't get bored. Several theme parks also have other attractions next to them, e. g. water parks often open all year round, unlike the theme parks.

    Whenever you are in Britain, there's likely to be a theme park within one or two hours' drive, bus ride or train journey. Several theme parks even have accommodation(膳宿)so you can stay for a day for two if you want to make a trip into a short holiday.

    Prices for UK theme parks vary considerably; some have an entrance price which allows you to go on all the rides, while in others you have to pay for every ride individually. It can also make a difference whether you go during peak time or not. For example, tickets always cost more during school holidays and weekends than they do during the weekdays.

    Theme parks always get very busy during the summer months, so if you don't like crowds it's usually a good idea to go earlier or later in the year!

    If you're thinking of visiting a UK theme park, it's worth having a look for special offers on tickets. Products such as chocolate bars and cereals sometimes have "buy one get one free" offers on theme park tickets, so keep a look out in shops and supermarkets.

    There are many places to go on safari (观赏野生动物) in Africa, but riding a horse through the flooded waters of Botswana's Okavango Delta must rank as one of the world's most exciting wildlife journeys.

    Several safari camps operate as the base for this adventure, providing unique rides twice a day to explore deep into the delta. The camps have excellent horses, professional guides and lots of support workers. They have a reputation for providing a great riding experience.

    The morning ride, when the guides take you to beautiful, shallow lakes full of water lilies, tends to be more active. It is unlike any other riding experience. With rainbows forming in the splashing water around you and the sound of huge drops of water bouncing off your body and face, it is truly exciting. You are very likely to come across large wild animals, too. On horseback it is possible to get quite close to elephants, giraffes and many other animals. The sense of excitement and tension levels rise suddenly though, as does your heart rate, as you move closer to them.

    In the evening, rides are usually at a more relaxed and unhurried pace, with golden light streaming across the grassy delta and the animals coming out to eat and drink. Sedate though they are, rides at this time of day are still very impressive. As the sun's rays pass through the dust kicked up by the horses, the romance of Africa comes to life.

    Back at the camp you can kick off your boots and enjoy excellent food and wine. Looking back on your day, you will find it hard to deny that a horseback safari is as close as you will ever come to answering the call of the wild.