Mobile World Congress

    Mobile World Congress (MWC) is the world's biggest and best mobile industry event consisting of a big exhibition, an award-winning conference, outstanding networking opportunities and the Glomo Awards.

    Who is MWC for?

    MWC is a B2B event for anyone and everyone in mobile and those in nearby industries who want to discover how mobile technology can benefit their industries. In short, anyone in business will find relevant learning and networking opportunities to make the trip to Barcelona worthwhile.

    Where does MWC take place?

    Mobile World Congress takes place each year in the Mobile World Capital Barcelona, Spain, at twolocations: Fira Gran Via and Fira Montjuic. Fira Gran Via is a cutting-edge exhibition and conference facility(场所)located just 10 km from the Barcelona airport. The physical address of it is：

    Fira Graft Via Av. Joan Carles I, 64 08908 L'Hospitalet de Llobregat, Barcelona

    Unless otherwise noted, all events take place at Fira Gran Via. However, selected events, including 4YFN, will take place at Fira Montjuic, a historical location 4 km down the road.

    Fira Montjuic Avda. Reina Maria Cristina, s/n 08004 Barcelona

    Please do not send any MWC materials or shipments to the above addresses as they will be refused.

    When is it?

    Mobile World Congress occurs at die end of February each yea£. Our 2017 event will begin Monday, 27 February and continue through Thursday, 2 March, If you're planning your travel now, note we encourage attendees to arrive in Barcelona and collect their badges (徽章) over the weekend before the event, 25-26 February.

根据短文内容，选择最佳答案，并将选定答案的字母标号填在题前括号内。

    Bad news sells. If it bleeds, it leads. No news is good news, and good news is no news. Those are the classic rules for the evening broadcasts and the morning papers. But now that information is being spread and monitored(监控) in different ways, researchers are discovering new rules. By tracking people's e-mails and online posts, scientists have found that good news can spread faster and farther than disasters and sob stories.

    “The 'if it bleeds' rule works for mass media,” says Jonah Berger, a scholar at the University of Pennsylvania. “They want your eyeballs and don't care how you're feeling. But when you share a story with your friends, you care a lot more how they react. You don't want them to think of you as a Debbie Downer.”

    Researchers analyzing word-of-mouth communication—e-mails, Web posts and reviews, face-to-face conversations—found that it tended to be more positive than negative, but that didn't necessarily mean people preferred positive news. Was positive news shared more often simply because people experienced more good things than bad things? To test for that possibility, Dr. Berger looked at how people spread a particular set of news stories: thousands of articles on The New York Times' website. He and a Penn colleague analyzed the “most e-mailed” list for six months. One of his first findings was that articles in the science section were much more likely to make the list than non-science articles. He found that science amazed Times' readers and made them want to share this positive feeling with others.

    Readers also tended to share articles that were exciting or funny, or that inspired negative feelings like anger or anxiety, but not articles that left them merely sad. They needed to be aroused(激发) one way or the other, and they preferred good news to bad. The more positive an article, the more likely it was to be shared, as Dr. Berger explains in his new book, “Contagious: Why Things Catch On.”

    For Suilasaikhan, a man living in the Inner Mongolia Autonomous Region(IMAR)(内蒙古自治区), life was hard years ago. When the wind blew, the sand made it almost impossible for him to see anything. He had to find his way back home by following the barking of dogs.

    Thankfully, things are much better today. About one third of the desert is now covered with trees, and sandstorms are less common. Ian Teh, who comes from Malaysia, came to China last year and was amazed to see people planting trees in the several deserts in northern China. "To be honest, it was hard to imagine it was ever a desert at all," he said.

    These are the results of Chinas years-long efforts to deal with desertification (沙漠化). In the 1950s, this widespread problem affected the life of about 400 million people in 18 provinces and autonomous regions in China. So China started several programs to deal with it. For example, the Three-North Shelter Forest Program, saw thousands of trees planted in northern China.

    In 1994, China joined the United Nations' convention (公约) against desertification and created the world's first law on sand prevention in 2001. With these efforts, the past five years have seen the area of desert in China decrease by 242,400 hectares.

    Desertification isn't the problem only in China. With china's success in dealing with desertification, the United Nations Environment Program (UNEP) believes the country is a good example for other countries to follow. "China is one of the most successful countries in greening the desert and has lessons to share with the world." UNEP Executive Director Erik Solheim told Xinhua.

    There are numerous amusement parks all over the world. A famous magazine, Amusement Today, does a survey among park lovers every year both in the US and overseas, based on which, "Top 5 List of the Best Amusement Parks in the World" has come out as follows:

    Disneyland, California

    Disneyland is a theme park in Anaheim, California, the US. More than 515 million guests have traveled to this American landmark from around the world since the park first opened to guests on July 17, 1955. The park consists of many world-famous sections, such as Main Street, Adventure Land, New Orleans Square, and so on.

    Magic Kingdom, Disney World, Florida

    Magic Kingdom is a theme park within the Walt Disney World Resort in Lake Buena Vista, Florida, near Orlando opened on October 1, 1971. It is the most famous theme park in Florida. The park's design and attractions don't make much difference from Disneyland Park in Anaheim.

    EPCOT, Disney World, Florida

    EPCOT is the second theme park built at the Walt Disney World Resort near Orlando, Florida. The park opened on October 1, 1982, and was named EPCOT Center from 1982 to 1993. It was the largest Disney theme park in the world until 1998, when Disney's Animal Kingdom opened.

    Disney-MGM Studios, Florida

    MGM's streets are the home for some great movie-themed attractions with a history of less than 30 years. With the addition of the Twilight Zone Tower of Terror and the Rock and Roller Coaster, the park is now home to Disney World's most thrilling rides.

    Universal Studios, Florida

    Go behind the scenes, beyond the screen and jump right into the action of your favorite movies at Universal Studios, the number one movie and TV theme park in the world.

    It's that time of year when people need to lock their cars. It's not because there are a lot of criminals running around stealing cars. Rather, it's because of good-hearted neighbors who want to share their harvest. Especially with this year's large crop, leaving a car unlocked in my neighborhood is an invitation for someone to fill it with zucchini（西葫芦）.

    My sister, Sharon, recently had a good year for tomatoes. She and her family had eaten and canned so many that they had begun to feel their skin turn slightly red. That's when she decided it was time to share her blessings. She started calling everyone she knew. When that failed, she began asking everyone in the neighborhood, eventually finding a neighbor delighted to have the tomatoes. "Feel free to take whatever you want, "Sharon told her. Later that day, Sharon found that her garden had indeed been harvested. She felt happy that she could help someone and that the food didn't go to waste.

    A few days later, Sharon answered the door. There was the neighbor, holding a hot loaf of bread. The neighbor smiled pleasantly, "I wanted to thank you for all of the tomatoes, and I have to admit that I took a few other things and hoped you wouldn't mind. "

    Sharon couldn't think of anything else in her garden that had been worth harvesting and said so. "Oh, but you did, "the neighbor said. "You had some of the prettiest zucchini I've ever seen. "

    Sharon was confused. They hadn't even planted any zucchini. But her neighbor insisted that there really were bright-green zucchini in her garden. Sharon felt curious and decided to go to see where the zucchini had grown. The two of them walked together into the backyard. When the neighbor pointed at the long green vegetables, Sharon smiled. "Well, actually, those are cucumbers（黄瓜）that we never harvested, because they got too big, soft and bitter for eating. "

    The neighbor looked at Sharon, shock written all over her face. She gulped（哽住）a few times, and then, smiling, held out the bread, part of a batch she had shared all over the neighborhood. "I brought you a nice loaf of cucumber bread. I hope you like it. "

    I study English literature at university and have always been proud of Britain's literary heritage(文学遗产). Some British authors that you may have heard of are Charles Dickens and Jane Austen. These writers are famous all over the world because their books have been translated into many different languages. In the UK, their novels are celebrated as some of the best that have ever been written. We say that these novels are "classic" because they are still read and enjoyed years after their publication.

    I read classic novels because they are part of my university lessons but also because I enjoy them. They can teach you a lot about how people used to live and what society was like in the past. Novels like Hard Times by Charles Dickens remind us of the poverty in London during the Industrial Revolution while Jane Austen's fiction shows us what family life was like in the 18th century.

    Classic novels usually have memorable stories land interesting characters. One of my favourite books is Charles Dickens Great Expectations. It is about a boy called Pip who suddenly receives a lot of money from a mysterious supporter. As he grows up, his character changes: he becomes quite selfish and mean. Another important character is Miss Havisham. When she was young, her fiancé ran away on their wedding day. She lives in a dark house and still wears her wedding dress. She is a fascinating character, both sad and scary.

    Reading classic novels enriches my knowledge and life experience. And it has become part of life.