In ancient Egypt, a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment . Modern businesses have been following his lead, with more tactics（策略）.

One tactic involves where to display the goods. For example, stores place fruits and vegetables in the first section. They know that customers who buy the healthy food first will feel happy so that they will buy more junk food later in their trip. In department stores, section is generally next to the women's cosmetics(化妆品) section：while the shop assistant is going back to find the right size shoe, bored customers are likely to wander over cosmetics they might want to try later.

Besides, businesses seek to appeal to customers' senses. Stores notice that the smell of baked goods encourages shopping, they make their own bread each morning and then fan the bread smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that when French music was played, sales of French wine went up.

       When it comes to the selling of houses, businesses also use highly rewarding tactics. They find that customers make decision in the first few second upon walking in the door, and turn it into a business opportunity. A California builder designed the structure of its houses smartly. When entering the house, the customer would see the Pacific Ocean through the windows, and then the poll through an open stairway leading to the lower level. The instant view of water on both levels helped sell these $10 million houses.

    I want to tell you the story of one of my old friends called Bob，His teachers called him A Troublemaker，They also said that he had no future and no hope. But now he owns a small second -hand bookstore store which makes him enough money to live on and also to support his mother.

    He told me that after he finished grade nine, he went to study at a technical college. He was a pretty bad student so he became one of the gang (一帮) leaders there. Many of them got caught many times for fighting.

    It looked like nothing could change his life. That was until one sad day when his father died. That changed everything.

    After his father died, his mother had to work very hard to make enough money to support the family. He told me that he really pitied his mum after his dad died. He felt that he needed to earn some money rather than let his mum work alone. He loved reading cartoon(卡通)books and had been collecting them for years. As his family was short of money, he decided that he should sell them. He did this by the side of the road where his mother was selling food.

    Soon he realized that his books were very popular. So he decided to set up his own business. He started his business by going around buying cartoon books from other people. He bought them for 25% and then sold them for half price. He could make enough money to help support the family.

    He was a troublemaker to his teachers but he is a hero to me. If you are judged as a bad student or as someone being stupid, I suggest you pay no attention to what they say. Just do your best in everything. Don't give up so easily. Believe in yourself. If you think that you can do it, then you can. Believe me, one day you could be more successful than those persons who looked down upon you.

阅读下列短文，从每题所给的四个选项（A、B、C和D）中，选出最佳选项。

    The Price of Success

    One problem for schools is that many students do not want to study hard. As a result, they perform (表现) poorly in their classes. This is especially true in the United States, where average scores for math and science are lower than in many other countries. In recent years, schools and charities have been looking for ways to help students get better grades in these subjects. An organization called the LMD Foundation introduced a program called Learn and Earn recently.

    In the program, money was used to get a group of students to study harder in math and science. In addition to the normal school day, they went to after-school classes for four hours each week. The students were paid eight dollars for each hour of after-school class. By the end of the year, the students in the program had higher grades than a similar group of students who had not taken part.

    Not everyone thinks that this is a good idea, though. TV reporter John Tulenko studied data (数据) from a similar program. He found that students' grades went back down when they stopped getting paid. Many people are worried about this. They think that the students study because they want money, not because they enjoy learning. Also, some people believe that these types of programs are a bad idea because it is a large part of a teacher's job to get students to study. If students are given money, some teachers might stop trying to do this.

    However, others believe that these learning programs can be helpful for students from poor families. Many of these students do part-time jobs after school, and some even quit school at a young age to work. Some do this to help get money for their families. Others feel that they can learn more by working than by going to school. Programs like Learn and Earn let these students stay in school and still make money.

    As computers become more popular in China, Chinese people are increasingly relying on computer keyboards to input (输入) Chinese characters. But if they use the computer too much, they may end up forgetting the exact strokes（笔画）of each Chinese character when writing on paper. Experts suggest people, especially students, write by hand more.

    Do you write by hand more or type more? In Beijing, students start using a computer as early as primary school. And computer dependence is more wide-spread among university students. Almost all their assignments and essays are typed on a computer.

    All the students interviewed say they usually use a computer.

    It's faster and easier to correct if using a computer. And that's why computers are being applied more and more often to modern education.

    "When I'm writing with a pen, I find I often can't remember how to write a character, though I feel I'm familiar with it."

    "I'm not in the mood to write when faced with a pen and paper."

    Many students don't feel this is something to worry about. Now that it's more convenient and efficient to write on a computer, why bother to handwrite?

    Many educators think differently. Shi Liwei, the headmaster of a famous primary school in the capital, said, "Chinese characters enjoy both practical and aesthetic（审美的）value. But those characters typed with computer keyboards only maintain their practical value. All the artistic beauty of the characters is lost. And handwriting contains the writer's emotion. Through one's handwriting, people can get to know one's thinking and personality. Beautiful writing will give people a better first impression of them."

    To encourage students to handwrite more, many primary schools in Beijing have made writing classes compulsory（必修的）and in universities, some professors are asking students to turn in their homework and essays written by hand.

    If you find yourself checking your phone first thing in the morning, if you find you're text-messaging while driving, checking your phone instead of working on an important assignment—you are addicted.

    Don't worry. The new NoPhone might be just the thing you need. It looks and feels exactly like a smartphone, but it does nothing. It's just a piece of plastic that you can carry around in your hand to fool yourself.

    NoPhone is currently a prototype(手机模型) that will cost only $12 once it hits the market. Its makers are trying to raise $30,000 in order to cover the production and marketing costs.

    Dutch designer Ingmar Larsen, who helped create the NoPhone, said that he had the idea as a joke along with his friends Van Gould and Ben Langveld. To their great surprise, the idea received a lot of attention online and people from all over the world started placing requests for NoPhone of their own, so that's when the three friends decided to raise money for mass production.

    David H said," I used to sleep with my phone in my hand, but my night terrors would cause me to throw it across the room in an unconscious panic. With the NoPhone, I can still enjoy the comfort of holding a phone in my sleep, without waking up to a broken screen, thanks, NoPhone."

    If you're interested in NoPhone, but concerned about not being able to take selfies anymore, don't worry. The makers do have an update at no extra charge—the mirror sticker. That way, they say, you can enjoy "real-time" selfies with your friends when they're standing right behind you.

    San Francisco is a great city. Below are some ideas for educational activities and programs in San Francisco for this summer.

    The San Francisco School: Summer Programs

    There are summer camps for the children from pre-kindergarten through middle school at the San Francisco School. With programs such as "Fearless Writing" "A Green World" and "Re-Making Clothing", San Francisco becomes a great place for children to learn and have fun in the summer. Registration starts in the spring. Call 415-749-4550 to know more.

    San Francisco Art Institute: Community Education

    From children to elders, all people are welcome to sign up for all sorts of art classes all year round, such as "Adult Continuing Education", "Pre-college Programs" and "A Young Artist". Check online for schedules, class types, age groups and more or call 415-749-4500.

    San Francisco University High School: Summer Program

    This is a three-summer commitment and a great program preparing kids for college. It provides language and art classes in the morning and social studies such as sports and history in the afternoon. There are also fun activities such as a field day, a party night, a talent show, etc. 30 to 35 tenth-grade children are chosen each summer, so you have to fill out a form. Call 415-749-4558 to know more.

    Rudolf Steiner College: Summer Programs

    Rudolf Steiner has summer programs for those who want to take courses such as teaching grade courses 1 to 8. Registration is at the beginning of April. Call 415-749-4560 for more about it.

    These activities and programs are usually popular, and if you are interested, get up and join us!