In ancient Egypt, a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment. Modern businesses have been following his lead, with more tactics(策略).

    One tactic involves where to display the goods. For example, stores place fruits and vegetables in the first section. They know that customers who buy the healthy food first will feel happy so that they will buy more junk food later in their trip. In department stores, the women's shoe section is generally next to the women's cosmetics(化妆品) section: while the shop assistant is going back to find the right size shoe, bored customers are likely to wander over and find some cosmetics they might want to try later.

    Besides, businesses seek to appeal to customers' senses, stores notice that the smell of baked goods encourages shopping, so they make their own bread each morning and then fan the bread smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that when French music was played, sales of French wines went up.

    When it comes to the selling of houses, businesses also use highly rewarding tactics. They find that customers make decisions in the first few seconds upon walking in the door, and turn it into a business opportunity. A California builder designed the structure of its houses smartly. When entering the house, the customer would see the Pacific Ocean through the windows, and then the pool through an open stairway leading to the lower level. The instant view of water on both levels helped sell these $10 million houses.

    A characteristic of American culture that has become almost a tradition is to respect the self-made man--the man who has risen to the top through his own efforts, usually beginning by working with his hands. While the leader in business or industry or the college professor occupies a higher social position and commands greater respect in the community than the common laborer or even the skilled factory worker, he may take pains to point out that his father started life in America as a farmer or laborer of some sort.

    This attitude toward manual (体力的) labor is now still seen in many aspects of American life. One is invited to dinner at a home that is not only comfortably but even luxuriously (豪华地) furnished and in which there is every evidence of the fact that the family has been able to afford foreign travel, expensive hobbies, and college education for the children; yet the hostess probably will cook the dinner herself, will serve it herself and will wash dishes afterward, furthermore the dinner will not consist merely of something quickly and easily assembled from contents of various cans and a cake or a pie bought at the near- by bakery. On the contrary, the hostess usually takes pride in careful preparation of special dishes. A professional man may talk about washing the car, digging in his flowerbeds, painting the house. His wife may even help with these things, just as he often helps her with the dishwashing. The son who is away at college may wait on table and wash dishes for his living, or during the summer he may work with a construction gang on a highway in order to pay for his education.

    Childhood is a happy time, right? Not necessarily. Consider these facts.

Depression(抑郁症) may occur in as many as 1 in 33 children.

    Once a child has an episode of depression, he or she has a 50 percent chance of experiencing another episode in the next 5 years.

    Suicide(自杀) is the 6th leading cause of death for 5-to-15-year-olds.

    If your child experiences 5 or more of these signs or symptoms for at least 2 weeks, he or she may be experiencing depression or mental illness.

    Sometimes, a child who causes problems at school or at home may actually be depressed, according to the American Academy of Child and Adolescent Psychiatry.

    If you think your child may be depressed, it's important to have your child treated. Discuss your child's problems with his or her doctor. The doctor may suggest a referral to a children's psychologist or psychiatrist.

    The summer holidays are coming up. It's time to fill the bookshelves with quality literature for the kids. Here are some great books.

    Josephine Wants to Dance by Jackie French

    Price: $14.99 (for ages 4+)

    Josephine is a kangaroo who loves to dance. Her little brother, Joey, tells her that kangaroos don't dance; they jump. But Josephine continues to point her toes and leap through the air. When a ballet group comes to town and the lead ballerina (芭蕾舞演员) is injured, Josephine is called upon to help save the day. Can she do it, and, more importantly, does it matter that she's a kangaroo?

    House of Secrets by Chris Columbus

    Price: $19.99 (for ages 9+)

    The Walker kids —Caroline, Brendan and Nell—may have saved the world, but they can't save their home and must leave Kristoff House. Things can't get any worse, but then it turns out that the Wind Witch is still alive and planning an attack. To defeat her, the Walkers must return to the book world. The Walkers always help each other, but they must do it alone in their most important mission yet. And this time, if they fail, there's no chance of coming back.

    Edge of Extinction Book 1 by Laura Martin

    Price: $16.00 (for ages 9+)

    If you like The Land of the Dinosaurs, you will love this book. Two hundred years ago, the first dinosaur was successfully cloned (克隆). Soon after, humans realized they'd made a big mistake. Thirteen-year-old Sky Mundy's father suddenly disappeared five years ago. Along with her best friend， Shawn， she steps out into the world above --a world of dinosaurs --to look for him. Then she learns that everything she's been taught has been a lie.

    LOS ANGELES, Nov. 12 (Xinhua)—Legendary comic book writer Stan Lee has died at the age of 95, according to media reports on Monday.

    Lee, born in Stanley Lieber on Dec. 28^th, 1922, began his career in 1939 and joined the Marvel Comics in 1961.

    He is considered as one of the most legendary names in the history of comic books and the leading creative force behind the rise of Marvel Comics. He co-created iconic fictional characters such as Spider-Man, X-Men, the Avengers, and many more.

    Lee's characters often have super powers, but they also have weaknesses. They were humans, not gods. They not only struggled to save the world, but also to pay their bills, make friends, and hold jobs. This made Marvel comic book heroes stand apart from its competitor DC, which produced the seemingly perfect heroes like Superman and Wonder Woman. Those superheroes have been adapted into blockbuster films, most of which were made after Disney acquired Marvel in a 4-billion-dollar deal in 2009.

    In a statement, Bob Iger, chairman and CEO of the Walt Disney Company said Stan Lee was as extraordinary as the characters he created.

Marvel also praised Lee on its website by putting on one of Lee's famous quotes, which goes, "I used to be embarrassed because I was just a comic-book writer while other people were building bridges or going on to medical careers. And then I began to realize: entertainment is one of the most important things in people's lives. Without it, they might go off the deep end. I feel that if you're able to entertain, you're doing a good thing. "

Praise from his Hollywood peers and colleagues was generous. President of Marvel Studios Kevin Feige appreciated Lee's unparalleled impact on the industry. "No one has had more of an impact on my career than Stan Lee," Feige said. "Our thoughts are with his family and the millions of fans who have been forever touched by Stan's genius, charisma and heart."