Multitasking

    What is the first thing you notice when you walk into a shop? The products displayed (展示) at the entrance? Or the soft background music?

    But have you ever notice the smell? Unless it is bad, the answer is likely to be no. But while a shop's scent may not be outstanding compared with sights and sounds, it is certainly there. And it is providing to be an increasing powerful tool in encouraging people to purchase.

    A brand store has become famous for its distinctive scent which floats through the fairly dark hall and out to the entrance, via scent machines. A smell may be attractive but it may not just be used for freshening air. One sports goods company once reported that when it first introduced scent into its stores, customers' intension to purchase increased by 80 percent.

    When it comes to the best shopping streets in Pairs, scent is just as important to a brand's success as the quality of its window displays and goods on sales. That is mainly because shopping is a very different experience to what it used to be.

    Some years ago, the focus for brand name shopping was on a few people with sales assistants' disproving attitude and don't touch what you can't afford displays. Now the rise of electronic commerce (e-commerce) has opened up famous brands to a wider audience. But while e-shops can use sights and sounds, only bricks-and-mortar stores (实体店) can offer a full experience from the minute customers step through the door to the moment they leave. Another brand store seeks to be much more than a shop, but rather a destination. And scent is just one way to achieve this. Now a famous store uses complex man-made smell to make sure that the soft scent of baby powder floats through the kid department, and coconut (椰子) scent in the swimsuit section. A department store has even opened a new lab, inviting customers on a journey into the store's windows to smell books, pots and drawers, in search of their perfect scent.

    Building the thinking habit is important because it helps you live with a purpose. How can we build the thinking habit? Here are some tips.

    Be curious.

    Curiosity is powerful. {#blank#}1{#/blank#} It also helps you recognize the ideas when they come. Curiosity is an important attitude to have in building the thinking habit.

    Read widely.

    If you want to come up with good ideas, you need to feed your mind with good ideas.{#blank#}2{#/blank#} This will give you fresh, new ideas. Don't just read from the fields you are familiar with. Read from other fields as well.

    Read actively

    Not only should you read widely, but also you should read actively. Find some ideas and think about how you can use them. My favorite way to do this is by highlighting the book I read. I will then put the actionable ideas in my idea journal.{#blank#}3{#/blank#}

    Keep an idea journal.

    When you find a good idea, don't just keep it in your mind. Instead, write it down to catch the idea.{#blank#}4{#/blank#} Keeping an idea journal makes you more alert lo new ideas. You will quickly recognize them because you already have the habit of catching ideas.

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    Of course, it doesn't do you much good if you just write down ideas. Take time to read these ideas every now and then. In my case, I mark the ideas that I consider important and review them regularly. This often opens the way to new ideas.

A. Go over your ideas

B. Design your own ideas

C. One way to do that is to read.

D. It makes you like finding new ideas.

E. Otherwise, the idea might be gone forever.

F. This helps me get the most out of the book.

G. In this way, others ran also benefit from your ideas.

    The "Boomerang Kids" — young adults who leave to go to college, get married or just show off their independence — are moving back in with mom and dad. Boomerang Kids can be a mixed blessing for parents, both emotionally and financially.

    Especially during hard economic times, adult children head for home. According to a survey, about 40 percent of 2017 graduates still live with their parents. Moreover, 42 percent of the 2015 graduates surveyed said they are still living at home.

    The reasons are many, the first being economics. While the recession(衰退) has touched Americans of all ages, it has been very hard for young adults. This has sent many kids back home. Plus, there is the matter of debt, especially college loans. For many recent graduates, it makes smart economic sense to move back in with their parents where life is comfortable and rent is either low or nonexistent. Then, of course, some return for personal reasons, such as recovering from a divorce or an illness.

    Parents are often glad to help out, both emotionally and financially. As a result, the arrangement often works to everyone's satisfaction. However, there are risks, especially for the parents. These include not only family tension and misunderstandings, but also money. The return to the family can become a financial burden that can affect the parents' plans and their financial future, especially their retirement, as they try to do too much for their children.

    More students than ever before are taking a gap year (间隔年) before going to university. It used to be called the "year off" between school and university. The gap-year phenomenon originated (起源) with the months left over to Oxbridge applicants between entrance exams in November and the start of the next academic year.

    This year, 25,310 students who have accepted places in higher education institutions have put off their entry until next year, according to statistics on university entrance provided by the University and College Admissions Service (UCAS).

    That is a record 14.7% increase in the number of students taking a gap year. Tony Higgins from UCAS said that the statistics are good news for everyone in higher education. "Students who take a well-planned year out are more likely to be satisfied with, and complete, their chosen course. Students who take a gap year are often more mature and responsible?" he said.

    But not everyone is happy. Owain James, the president of the National Union of Students (NUS), argued that the increase is evidence of student hardship—young people are being forced into earning money before finishing their education. "New students are now aware that they are likely to leave university up to £ 15,000 in debt. It is not surprising that more and more students are taking a gap year to earn money to support their study for the degree. NUS statistics show that over 40% of students are forced to work during term time and the figure increases to 90% during vacation periods," he said.

The World's Largest Insect

    This giant insect can be used as a toy.

    A child ties one end of a string to a stick and the other end around the "neck" of an insect. Holding the stick, the child lets the insect go. With a loud whirring sound, the insect takes off, pulling the string in a large curve over the child's head. The child laughs as the stick jumps around.

    The child is African, and the toy is the African Goliath beetle, the largest insect in the world.

    The Goliath is a true insect because it has six legs and a body that is divided into three parts. Like all beetles, it has two pairs of wings. The front pair are thick and stiff and protect the back pair, which are soft. It is these soft back wings that make the beetle fly forward. They also cause the loud whirring sound the beetle makes when it flies. To steer, the beetle twists and turns its legs the same way you steer a bike by turning its front wheel.

    African children often use the Goliath beetle as a toy. Although it is over 15 centimeters long, it is quite harmless.

Green: More than just a colour

    Green is an important colour in nature. It is the colour of grass and the leaves on trees. {#blank#}1{#/blank#}.

    Sometimes, the word green means young. fresh and growing. Sometimes, it describes something that is not yet ripe or finished.

    {#blank#}2{#/blank#}A person with a green thumb seems to have a magic touch that makes plants grow quickly and well. You might say that woman next door has a green thumb if her garden continues to grow long after your plants have died.

    The Green Revolution is the name given some years ago to the development of new kinds of rice and other grains. {#blank#}3{#/blank#}The Green Revolution was the result of hard work by agricultural scientists who had green thumbs.

    {#blank#}4{#/blank#}The green－eyed monster is not a frightening creature from outer space. It is an expression used about four hundred years ago by British writer William Shakespeare in his play Othello.

    In most places in the world，a green light is a sign to move ahead. {#blank#}5{#/blank#}In everyday speech, a green light means approval to continue with a project. We want you to know we have a green light to continue this series next week.

A. For example, a greenhorn is someone who has no experience, who is new to a situation.

B. Someone is also the colour used to describe the powerful emotion, jealousy.

C. Someone who has the ability to grow plants well is said to have a green thumb.

D. A green light on a traffic signal means your car can continue on.

E. The new plants produced much larger crops

F. It is also the colour of most growing plants.

G. About one hundred years ago, having a green thumb was a popular expression in the American west.