Several times my daughter had telephoned to say, "Mum, you must come and see the daffodils (水仙花) before they are over."

    I wanted to go, but it was a two-hour drive from Lake Arrowhead. "I will go next Tuesday," I promised, a little unwillingly, on her third call.

    The next Tuesday dawned cold and rainy. Still, I had promised, and so I drove there. When I finally walked into Carolyn's house and hugged and greeted my grandchildren, I said, "Forget the daffodils, Carolyn! The road is invisible (看不见的) in the cloud and fog, and there is nothing in the world except you and these children that I want to see!"

    My daughter smiled calmly and said, "We drive in such weather all the time, Mum. You will never forgive yourself if you miss this experience."

    After about twenty minutes, we turned onto a small road and on the far side of a small church, I saw a hand-lettered sign that read "Daffodil Garden". We got out of the car and each took a child's hand, and I followed Carolyn down the path. Then, we turned a corner of the path, and I looked up amazed. Before me lay the most beautiful sight. Flows of flowers of different colors seemed poured down the peak and slopes. There were five acres of flowers! A sea of daffodil! It was like a fairyland all beyond description.

    "But who has done this?" I asked Carolyn. "It's just one woman," Carolyn answered. That's her home. "Carolyn pointed to a well-kept A-frame house that looked small and modest in the midst of all that glory. We walked up to the house. On the patio (露台), we saw a poster. “Answers to the Questions I Know You Are Asking" was the headline. The first answer was a simple one. "50,000 bulbs (鳞茎)" it read. The second answer was, "One at a time, by one woman." The third answer was, "Began in 1958."

    I thought of this woman whom I had never met, who, more than fifty years before, had begun--one bulb at a time--to bring beauty and joy to this remote mountain top. Just planting one bulb at a time, year after year, had changed the world where she lived and created something of magnificence, beauty, and inspiration.

    When we multiply tiny pieces of time with small amounts of daily effort, we too can accomplish great things. Everyone can do something to change the world.

    When most people think of the word, “brand”, they think of the Nike Swoosh, Ford “blue oval,” McDonalds Golden Arches, or the “State Farm is There” jingle. They know what they will get with a well branded product or service as promised. Think of Volvo, for instance, and your first thoughts are probably something like “well built, comfortable, Swedish” and, most of all, “safety”.

    So a brand is a lot more than a logo, icon, or slogan. Catchy as it may sound, it isn't the “brand” in the true sense—and it certainly isn't what makes the brand valuable. A company's brand is a promise. It's a description of the company's character. To some extent, it's a mission; it's how the company creates and delivers value. Also, it's the feeling the company conveys to its stakeholders. Successful brands meet various challenges and consistently deliver on their promises, which is how they create brand value. To illustrate it, here are some brand promises from three highly successful, world-wide brands: The NFL: “To be the premier sports and entertainment brand that brings people together, connecting them socially and emotionally like no other.” Coca-Cola: “To inspire moments of optimism and uplift.” Virgin Atlantic: “To be genuine, fun, contemporary, and different in everything we do at a reasonable price.”

    Interesting. In none of the above cases does the brand promise describe what these companies do or provide. The NFL's brand promise says nothing about football. Coca-Cola doesn't talk about providing the best soft drinks in the world. And Virgin Atlantic's promise goes a lot farther than seating passengers in its aircrafts.

    Of course, a promise is nowhere near enough. The promise along with look, personality, time, money, and hard work combined can eventually help to build and maintain great brands and acquire a special patina(光泽) of what I call “me” appeal, showing my personal appetite. Apple has that patina. All of this can lead to sub-brands, like iPhone and iPad which acquire the glory of the parent brand.

    Sometimes a brand is memorable because of little things. TD Bank has a special place in their branches for you to deposit all those coins you collect in jars. It is called the Penny Arcade that turns depositing your coins into a fun game in which you can even win prizes. Years ago, Dime Savings Bank in New York had a small dime(十分硬币) carrier. It was given to kids and then they'd fill up its 50 slots (投币口) with a dime in each one and bring it to exchange for a $5 bill.

    According to a recent report, about 15% of the people in the UK are members of gyms. But are they more likely to be fit?

    A study found that gym members were 14 times more active than people who didn't belong to any health club. Gym members did six hours more exercise a week, and this activity did make them fitter than non-gym members. They also spent less time sitting down every day than non-gym members. The results were the same for men and women.

    The study included 405 people between the ages of 30 and 64, and the main characteristics of those who were gym members were the same as those who were not. “But gym members did more training than non-gym members,” said the lead author, Elizabeth Schroeder of the University of Illinois.

    While it might seem clear that gym members exercise more and are healthier than non-gym members, Schroeder says this has not been directly shown before. However, the study is only designed to show a tie between gym membership and more exercise. It may be that active people like to join gyms. In the study, people who exercised as much as gym members were also in good health.

    You can get the same benefits wherever you exercise. This study shows a gym membership can make you do more exercise, but other research shows that exercising outside has other help. Outdoor activity can make you feel happy about life—especially if you run through a forest.

    Outdoor exercise is also more interesting than going to the gym. The first five minutes of outdoor exercise is especially helpful in making people feel good. But Schroeder says that a gym may also encourage greater exercise because it can be social and fun.

    A long-term American study shows the importance of early education for poor children. The study is known as the Abecedarian(初步的) Project. It involved more than one-hundred young children from poor families in North Carolina.

    Half of the children attended an all-day program at a high-quality childcare center. The center offered educational, health and social programs. Children took part in games and activities to increase their thinking and language skills and social and emotional development. The program also included health foods for the children.

    The children attended the program from when they were a few weeks old until the age of five years. The other group of children did not attend the childcare center. After the age of five, both groups attended public school.

    Researchers compared the two groups of children. When they were babies, both groups had similar results in tests for mental and physical skills. However, from the age of eighteen months, the children in the educational child care program did much better in tests.

    The researchers tested the children again when they were twelve and fifteen years old. The tests found that the children who had been in the childcare center continued to have higher average test results. These children did much better on tests of reading and mathematics.

    A few years ago, organizers of the Abecedarian Project tested the students again. At the time, each student was twenty-one years old. They were tested for thinking and educational ability, employment, parenting and social skills. The researchers found that the young adults who had the early education still did better in reading and mathematics tests. They were more than two times as likely to go to college or to have completed college. In addition, the children who received early education were older on average, when their first child was born.

    The study offers more evidence that learning during the first months and years of life is important for all later development.

    The researchers of the Abecedarian Project believe their study shows a need for lawmakers to spend money on public early education. They believe these kinds of programs could reduce the number of children who do not complete school and are unemployed.

    There's a new frontier in 3D printing that's beginning to come into focus: food. Recent development has made possible machines that print, cook, and serve foods on a mass scale. And the industry isn't stopping there.

    Food production

    With a 3D printer, a cook can print complicated chocolate sculptures and beautiful pieces for decoration on a wedding cake. Not everybody can do that — it takes years of experience, but a printer makes it easy. A restaurant in Spain uses a Foodini to "re-create forms and pieces" of food that are "exactly the same," freeing cooks to complete other tasks. In another restaurant, all of the dishes and desserts it serves are 3D-printed, rather than farm to table.

    Sustainability(可持续性)

    The global population is expected to grow to 9.6 billion by 2050, and some analysts estimate that food production will need to be raised by 50 percent to maintain current levels. Sustainability is becoming a necessity. 3D food printing could probably contribute to the solution. Some experts believe printers could use hydrocolloids (水解胶体) from plentiful renewables like algae(藻类) and grass to replace the familiar ingredients(烹饪原料). 3D printing can reduce fuel use and emissions. Grocery stores of the future might stock "food" that lasts years on end, freeing up shelf space and reducing transportation and storage requirements.

    Nutrition

    Future 3D food printers could make processed food healthier. Hod Lipson, a professor at Columbia University, said, "Food printing could allow consumers to print food with customized nutritional content, like vitamins. So instead of eating a piece of yesterday's bread from the supermarket, you'd eat something baked just for you on demand."

    Challenges

    Despite recent advancements in 3D food printing, the industry has many challenges to overcome. Currently, most ingredients must be changed to a paste(糊状物) before a printer can use them, and the printing process is quite time-consuming, because ingredients interact with each other in very complex ways. On top of that, most of the 3D food printers now are restricted to dry ingredients, because meat and milk products may easily go bad. Some experts are skeptical about 3D food printers, believing they are better suited for fast food restaurants than homes and high-end restaurants.

    "When someone is rude to you, it can put you in a bad mood. It may even lead you to be rude to someone else, creating a chain of rudeness. In fact, this troubling chain may even be caused by simply seeing someone be rude to another person. You don't even have to be the target of the had behavior," stated a researcher.

    The researchers worked with 81 persons, with occupations ranging from security to business to medicine, who were asked to complete online surveys over a 10-day period. Participants recorded their moods when they woke up; and in the evening, they described their experiences over the course of that day.

    Each morning the participants also viewed a short video, describing workplace interaction of some kind. Half of the mornings, the video included some kind of rudeness while the other half had some kind of warm interaction in the workplace. Rudeness was conveyed through various means, including a lack of eye contact or unpleasant language.

    Participants who watched the rudeness videos reported seeing or experiencing rudeness during the day, and they were also more likely to escape from fellow employees to avoid being the victims of rudeness themselves. They reported their overall work suffered that day as a result.

    Not all participants were affected by the rudeness videos, however. A few weeks before the study began, the participants completed an evaluation that measured their self-confidence and emotional stability among other things. The participants who scored higher on this evaluation were significantly less likely to be influenced by the rudeness.

    Consequently, one of the researchers recommended that companies hire managers who can limit exposure to rudeness, provide plenty of positive reinforcement (强化) and build a civil workplace environment. This, in turn, could help employees build their confidence levels and help them better handle workplace rudeness.