What does it mean to say that we live in a world of persuasion? It means that we live among competing interests. Your roommate's need to study for an exam may take priority (优先) over pizza. Your instructor may have good reasons not to change your grade.

    In such a world, persuasion is the art of getting others to give fair and favorable consideration to our points of view. When we persuade, we want to influence how others believe and behave. We may not always prevail — other points of view may be more persuasive, depending on the listener, the situ­ation, and the merit of the case. But when we practice the art of persuasion, we try to ensure that our position receives the attention it deserves.

    Some people, however, object to the very idea of persuasion. They may regard it as an unwelcome interruption into their lives. Just the opposite, we believe that persuasion is unavoidable — to live is to persuade. Persuasion may be ethical (合乎道义的) or unethical, selfless or selfish, inspiring or degrad­ing. Persuaders may enlighten our minds or get our vulnerability(脆弱之处). Ethical persuasion, however, calls on sound reasoning and is sensitive to the feelings and needs of listeners. Such persuasion can help us apply the wisdom of the past to the decisions we now must make. Therefore, the most basic part of edu­cation is learning to resist the one kind of persuasion and to encourage and practice the other.

    Beyond its personal importance to us, persuasion is necessary to society. The right to persuade and be persuaded is the bedrock of the American political system, guaranteed by the First Amendment to the Constitution (美国宪法).

    Does Fame Drive You Crazy?

    Although being famous might sound like a dream come true, todays star, feeling like zoo animals, face pressures that few of us can imagine. They are at the center of much of the worlds attention. Paparazzi (狗仔队) camp outside their homes, cameras ready. Tabloids (小报) publish thrilling stories about their personal lives. Just imagine not being able to do anything without being photographed or interrupted for a signature.

    According to psychologist Christina Villareal, celebrities（famous people名人) worry constantly about their public appearance. Eventually, they start to lose track of who they really are, seeing themselves the way their fans imagine them, not as the people they were before everyone knew their names. “Over time,” Villareal says, “they feel separated and alone.”

    The phenomenon of tracking celebrities has been around for ages. In the 4th century B.C., painters followed Alexander the Great into battle, hoping to picture his victories for his admirers. When Charles Dickens visited America in the 19th century, his sold-out readings attracted thousands of fans, leading him to complain about his lack of privacy(隐私). Tabloids(小报) of the 1920s and 1930s ran articles about film-stars in much the same way that modern tabloids and websites do.

    Being a public figure today, however, is a lot more difficult than it used to be. Superstars cannot move about without worrying about photographers with modern cameras. When they say something silly or do something ridiculous, there is always the Internet to spread the news in minutes and keep their “story” alive forever.

    If fame is so troublesome, why arent all celebrities running away from it? The answer is there are still ways to deal with it. Some stars stay calm by surrounding themselves with trusted friends and family or by escaping to remote places away from big cities. They focus not on how famous they are but on what they love to do or whatever made them famous in the first place.

    Sometimes a few celebrities can get a little justice. Still, even stars who enjoy full justice often complain about how hard their lives are. They are tired of being famous already.

    Minutes after the last movie ended yesterday at the Plaza Theater, employees were busy sweeping up popcorns and gathering coke cups. It was a scene that had been repeated many times in the theater's 75-year history. This time, however, the cleanup was a little different. As one group of workers carried out the rubbish, another group began removing seats and other theater equipment in preparation for the building's end.

    The film classic The Last Picture Show was the last movie shown in the old theater. Though the movie is 30 years old, most of the 250 seats were filled with teary-eyed audience wanting to say good-bye to the old building. Theater owner Ed Bradford said he chose the movie because it seemed proper. The movie is set in a small town where the only movie theater is preparing to close down.

    Bradford said that large modem theaters in the city made it impossible for the Plaza to compete. He added that the theater's location (位置) was also a reason. “This used to be the center of town,” he said. “Now the area is mostly office buildings and warehouses.”

    Last week some city officials suggested the city might be interested in turning the old theater into a museum and public meeting place. However, these plans were given up because of financial problems. Bradford sold the building and land to a local development firm, which plans to build a shopping complex on the land where the theater is located.

    The theater audience said good-bye as Bradford locked the doors for the last time. After 75 years the Plaza Theater has shown its last movie. The theater will be missed.

    Almost every night for more than 10 years, Kirk Alexander, 48, ordered a late dinner from his local restaurant Domino's Pizza. But for the past two weeks, he hasn't called for even once.

    “A few of my staff mentioned that we hadn't seen his order in a while. Then I found that it had been 12 days since he last ordered, which is not like him,” Domino's general manager Sarah Fuller said, feeling she could no longer ignore Kirk's recent absence.

    Sarah has known Kirk since 2009, when she started working at the Domino's Pizza as a deliver driver and often made the short trip to Kirk's home about six minutes away. She knew Kirk worked from home, and neighbors said he seldom left. She also knew that he had some health problems in the past. Something, Sarah worried, was wrong.

    Around 1 a.m. on May 8, Sarah sent delivery driver Sean Hamblen to visit Kirk's home. Sean arrived at Kirk's home and knocked on the front door several times. There was no answer. He later noticed that the lights and the TV in the home were on. When he called Kirk's phone, it went straight to voice mail.

    Sean drove back to the restaurant to tell Sarah and they decided to call 911. Soon, officers arrived at Kirk's home. So did Sarah and Sean. They heard a man calling for help from inside. Officers broke down the door and found Kirk on the floor in need of medical attention at once after suffering from a heart attack. One day later, they might have been too late.

    So is keeping an eye on regular customers part of Domino's business plan? Not really. “Kirk is part of our family here and we feel like we need to do something.” Sarah said.

    As a teenage rock fan, all Dennis Vorreyer really expected of the Lollapalooza music festival in Chicago two weekends ago was the chance to see his favorite bands perform live.

    But he and his father, Jeffrey, who accompanied him to the festival, signed up for Lollapalooza's text-message network, and thus learned about a guitar-playing contest taking place there. Dennis, 14, entered and won a new Gibson guitar. Tad Kubler, the lead guitarist for the Hold Steady, who was involved in the contest, then invited Dennis to perform with the band as it closed its set.

“Having your cell phone everywhere is important for everybody now,” Dennis said. “I never dreamed of playing Lollapalooza.” The modern mobile phone — equipped with camera, Internet access and more— has proved to be a liability for some performers, like Akon and Beyonce, whose regrettable moments were captured by fans and then immortalized on YouTube and similar sites. But for the fans themselves, mobile phones are becoming as important an accessory as an all-access wristband. Beyond using them to record a short souvenir, they are becoming a ticket to everything from free ringtones to VIP treatment.

    On Gwen Stefani's recent tour, as many as 20 percent of the audience at some shows agreed to pay 99 cents for text messages and the chance to win better seats, according to the mobile marketing company Impact Mobile. At festivals like Lollapalooza, thousands of fans sign up to receive continuous updates from concert organizers about promotions and special events.

Even when there is no fee, the service comes at a price: fans must give their phone numbers to marketers. And purists — and some artists — disapprove of fans pecking out text messages or snapping pictures during performances. Still, the arrival of a new generation of phone-based activities could add a new twist to live events at a time when rising ticket prices have discouraged many concertgoers.

    As smog forced students to stay home, the online learning industry saw a sharp increase in consumers.

    During the air pollution red alert from Dec. 8 to 10 last winter, the Beijing Commission of Education ordered all kindergartens, primary schools and middle schools to suspend classes (停课). But the commission urged that, "Teachers should guide students to make full use of digital materials and conduct online learning at home".

    According to the China Education and Research Network, the number of new users of 17zuoye. com, an online homework platform, tripled (增至三倍) on Dec. 8 compared to the previous day.

    Online courses companies also adopted special measures to meet students' demand for Internet learning during the red alert period. For example, New Oriental offered free online English classes for three days for school students as well as online question answering services.

    Recent years have seen the popularity of online courses increase sharply in China. Massive Online Open Courses (MOOC), for example, originated in the United States but have become widespread in China since 2013. Some Chinese universities, including Tsinghua University and Peking University, have started their own MOOC platforms. "MOOCs have enlarged the time and space of teaching, fired up learners' interest, helped more people benefit from high quality educational resources and accelerated reform in many aspects of teaching," an official at the Ministry of Education told China Daily.