In ancient Egypt, a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment . Modern businesses have been following his lead, with more tactics（策略）.

One tactic involves where to display the goods. For example, stores place fruits and vegetables in the first section. They know that customers who buy the healthy food first will feel happy so that they will buy more junk food later in their trip. In department stores, section is generally next to the women's cosmetics(化妆品) section：while the shop assistant is going back to find the right size shoe, bored customers are likely to wander over cosmetics they might want to try later.

Besides, businesses seek to appeal to customers' senses. Stores notice that the smell of baked goods encourages shopping, they make their own bread each morning and then fan the bread smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that when French music was played, sales of French wine went up.

       When it comes to the selling of houses, businesses also use highly rewarding tactics. They find that customers make decision in the first few second upon walking in the door, and turn it into a business opportunity. A California builder designed the structure of its houses smartly. When entering the house, the customer would see the Pacific Ocean through the windows, and then the poll through an open stairway leading to the lower level. The instant view of water on both levels helped sell these $10 million houses.

    Our brains work in complex and strange ways. There are some people who can calculate the day of the week for any given date in 40,000 years, but who cannot add two plus two. Others can perform complex classical piano pieces after hearing them once, but they cannot read or write.

    Dr. J. Langdon Down first described this condition in 1887. He called these people idiot savants. An idiot savant is a person who has significant mental injury, such as in autism (自闭症) or retardation. At the same time, the person also exhibits some extraordinary skills, which are unusual for most people. The skills of the savant may vary from being exceptionally gifted in music or in mathematics, or having a photographic memory. One of the first descriptions of a human who could calculate quickly was written in 1789 by Dr. Benjamin Rush, an American doctor. His patient, Thomas Fuller, was brought to Virginia as a slave in 1724. It took Thomas only 90 seconds to work out that a man who has lived 70 years, 17 days, and 12 hours has lived 2,210,500,800 seconds. Despite this ability, he died in 1790 without ever learning to read or write.

    Another idiot savant slave became famous as a pianist in the 1860s. Blind Tom had a vocabulary of only 100 words, but he played 5,000 musical pieces beautifully.

    In the excellent movie Rain Man, made in 1988 and available on video cassette, Dustin Hoffman plays an idiot savant who amazes his brother played by Tom Cruise, with his ability to perform complex calculations very rapidly.

Today we more clearly recognize that the idiot savant is special because of brain impairment. Yet not all brain injury leads to savant skills. Some studies have shown that people who have purposeful interruption of the left side of the brain can develop idiot savant skills. However few people wish to participate in such experiments. There are many excellent reasons for not undergoing unnecessary experimentation on one's brain. The term idiot savant is outdated and inappropriate. Virtually all savants have a high degree of intelligence and are thus not idiots.

    We know that hugs make us feel easy inside. And this feeling could actually ward off stress and protect the immune (免疫) system,  according to a new research from Carnegie Mellon University.

    It's a well-known fact that stress can weaken the immune system. In this study, the researchers sought to determine whether hugs could protect individuals from the increased sensitivity to illness brought on by the particular stress that comes with interpersonal conflict.

    "We know that people experiencing ongoing conflicts with others are less able to fight off cold viruses. We also know that people who report having social support are partly protected from the effects of stress on psychological states, such as depression and anxiety," the study's lead author, psychologist Dr. Sheldon Cohen , said in a statement. "We have tested whether awareness of social support is equally effective in protecting us from sensitivity to infection caused by stress and also whether receiving hugs might partially account for those feelings of support and thus protect a person against infection."

    In the experiment, over 400 healthy adults filled out a questionnaire about their perceived (感知到的) social support and also participated in a nightly phone interview for two weeks. They were asked about the frequency that they engaged in interpersonal conflict and received hugs that day.

    Then, the researchers exposed the participants to a common cold virus, and monitored them to assess signs of infection. They found that both perceived social support and more frequent hugs reduced the risk of infection associated with experiencing interpersonal conflict. Regardless of whether or not they experienced social conflicts, infected participants with greater perceived social support and more frequent hugs had less severe illness symptoms.

    "This suggests that being hugged by a trusted person may act as an effective means of conveying support and that increasing the frequency of hugs might be an effective means of reducing the effects of stress," Cohen said. "The apparent protective effect of hugs may result from the physical contact itself or hugging being a behavioral indicator of support and closeness. Either way, those who receive more hugs are somewhat more protected from infection."

    If you need any more reason to wrap your arms around someone special, consider this: hugs also lower blood pressure, reduce fears, improve heart health and decrease feelings of loneliness.

    The extreme hot weather often makes people restless with sweats in summer. Even though people are annoyed by it, experts suggest that summer is the best season to give out your body's poisonous matters and refresh your energy.

    One popular choice is hot-stone massage(按摩). Therapists(理疗师)use smooth and heated stones, usually river rocks, to massage certain parts of the body, or set them on key points of the body. The warmth of the hot stones will promote blood circulation and also help muscles relax, while sweating is also believed to be good for letting out the body's poisonous factors.

    Another popular choice is hot-stone baths. The hot-stone bath will help the body give out poisons and humidity(湿气) that build up during the last winter. Summer is the best season to form a good body. Rather than use water or steam to heat and wash the body, people simply wear a coat or something comfortable, and then lie on heated stone tablets made of hot stones, which are warmed to around 45^oC. The body will gradually warm up and blood circulation will also be improved. More sweat will come out quickly. The sweat is smooth and fresh, not smelly like that released after sports activities. Such baths bring a number of health benefits, such as anti-aging, improved blood circulation and stress relief. The slimming effect of dieting can even be promoted.

    It dates back to ancient times to use hot stones for treatment, but the modern hot-stone massage generally owes to Mary Nelson, a native of Tucson, Arizona, America, whose trademark is "La Stone Therapy".

    The therapy is earning a good fame and popularity with many people, especially those who are often seated in cool rooms with air-conditioners. The hot-stone therapy can help cure many illnesses, back pain included.

    My kids lifted the Christmas ornaments (饰品) out of a wooden box in Gee's living room. They were so happy and excited to see tiny stuffed cats and cartoon characters. Gee stood beside them, quietly explaining each treasure. She told me that she and Tom built their Christmas ornament collection piece by piece each year. She smiled as we left with the box, because her precious heirlooms, gathered over a life time, had found a new home.

    We first met Tom and Gee in the early days of our marriage. Someone had been returning our garbage cans to the garage, and Jim and I had wondered who One day we spotted him: a man who lived across the street. I baked cookies and left them on a bench outside the garage with a thank-you note. We then found a typed letter from Tom, explaining that he had begun returning cans for people he hardly knew, because neighbors had done this for Gee when he was in hospital. Now he paid it forward by doing the same for all of us.

    A few years after we'd moved in, Tom died, much to our sorrow. Gee told us she still talked to Tom every day. When we left her house with the precious box, I realized how hard it must be for Gee to part with that box, a piece of Tom.

    These days, we're planning a move. The house that seemed so huge six years ago is filled with furniture, books, toys and, of course, people. We know it's time to go, but soon realize gaining a third bedroom seems like a bad trade for all we stand to lose.

    This Christmas, we'll decorate our tree with Gee and Tom's ornaments. Maybe I'll talk to Tom just as Gee still does. Thank you, I'll say For teaching us what it means to be a neighbor.

    Just what is a tiger mother？Amy Chua is a law professor at America's Yale University and her recent book on the subject is making waves. She's been called "dangerous", "outrageous", even a "monster" for her descriptions of how she brought up her two daughters.

    Her book Battle Hymn of the Tiger Mother describes fighting with a daughter for hours at the piano to ensure the child gets a piece of music right. She rejected birthday cards made for her by her girls because she didn't think they had made enough effort. She compared one child negatively with the other, threatening to burn their toys. Her rules include：schoolwork always comes first; an A ­ minus is a bad grade; children must be two years ahead of their classmates in math, and playing the violin or the piano is a must.

    Ms. Chua considers the Chinese hard work ethic(道德) as a way of creating happy, successful children—at least in her case. Although she's had a large amount of flak for her theories, one thing can't be ignored—the success of Chinese children in the education system.

    In Britain, shocking research shows that Chinese girls, for example, are outperforming all other foreign groups at GCSE—79 percent getting 5 A ­ C Grades, compared with 58 percent of white British girls. So what is it about Chinese parenting that's leading to high achievers？And how do Amy Chua's theories play into that success?

    She told me that if her daughter came back from school with 96/100 in a test, Chua would ask her what happened to the other 4 points. It's about always knowing "you can do better", she told me.

    Interestingly, in China, the birthplace of the tiger mother, people are moving away from traditional Chinese parenting. They are following more western parenting styles.