Cleverness is a gift while kindness is achoice. Gifts are easy—they're given after all. Choices can be hard.

    I got the idea to start Amazon 16 yearsago. I came across the fact that the Internet usage was growing at 2,300percent per year. I'd never seen or heard of anything that grew that fast, andthe idea of building an online bookstore with millions of titles was veryexciting to me. I had just turned 30 years old, and I'd been married for ayear. I told my wife Mac kenzie that I wanted to quit my job and go to do thiscrazy thing that probably wouldn't work since most start-ups don't and I wasn'tsure what to expect. Mac kenzie told me I should go for it. As a young boy, I'd been a garage inventor. I'd always wanted to be an inventor, and she wanted meto follow my passion.

    I was working at a financial firm in NewYork City with a bunch of very smart people and I had a brilliant boss that Imuch admired. I went to my boss and told him I wanted to start a companyselling books on the Internet. He took me on a long walk in Central Park,listened carefully to me, and finally said, “That sounds like a really good idea,but it would be an even better idea for someone who didn't already have a goodjob.” That logic made some sense to me, and he convinced me to think about itfor 48 hours before making a final decision. Seen in that light, it was reallya difficult choice, but finally, I decided I had to give it a shot. I didn't think I'd regret trying and failing. And I suspected I would always behaunted (萦绕)by a decision to not try at all.

    After much consideration, I took theless safe path to follow my passion, and I'm proud of that choice. For all ofus, in the end, we are our choice.

    No one knows for sure when advertising first started. It is possible that it grew out of the discovery that some people did certain kinds of work better than others did them. That led to the concept of specialization, which means that people would specialize, or focus, on doing one specific job.

    Let's take a man we'll call Mr. Fielder, for example. He did everything connected with farming. He planted seeds, tended the fields, and harvested and sold his crops. At the same time, he did many other jobs on the farm. However, he didn't make the bricks for his house, grind the wheat for his flour, or cut his trees into boards. He also did not make the plows(犁), the work boots, or any of the other hundreds of things a farm needs. Instead, he got them from people who specialized in doing each of those things.

    Suppose there was another man we shall call Mr. Plowright. Using what he knew about farming and working with iron, Mr. Plowright invented a plow that made farming easier. Mr. Plowright did not really like farming himself and wanted to specialize in making really good  plows. Perhaps, he thought, other farmers will trade what they grow for one of my plows.

    How did Mr. Plowright let people know what he was doing? Why, he advertised, of course. First he opened a shop and then he put up a sign outside the shop to attract customers. That sign may have been no more than a plow carved into a piece of wood and a simple arrow pointing to the shop door. It was probably all the information people needed to find Mr. Plowright and his really good plows.

    Many historians believe that the first outdoor signs were used about five thousand years ago. Even before most people could read, they understood such signs. Shopkeepers would carve into stone, clay, or wood symbols for the products they had for sale.

    A medium, in advertising talk, is the way you communicate your message. You might say that the first medium used in advertising was signs with symbols. The second medium was audio, or sound, although that term is not used exactly in the way we use it today. Originally, just the human voice and maybe some kind of simple instrument, such as a bell, were used to get people's attention.

    A crier, in the historical sense, is not someone who weeps easily. It is someone, probably a man, with a voice loud enough to be heard over the other noises of a city. In ancient Egypt, shopkeepers might hire such a person to spread the news about their products. Often this primitive form of advertising involved a newly arrived ship loaded with goods. Perhaps the crier described the goods, explained where they came from, and praised their quality. His job was, in other words, not too different from a TV or radio commercial in today's world.

    When you need to see a doctor, surely you will want to see a good one. But there is one important thing you may never have thought about: Has your doctor rested enough?

    Doctors in our country often have to work 34 hours or longer without sleep. Most of them work 104 hours a week, and some even 150. (There are only 168 hours a week!) One report said that a doctor who works such long hours cannot think more clearly than a drunk driver. Another found that doctors who sleep 5.8 fewer hours than the week before might make 22% more serious mistakes. Surely no one wants to get in a car that is driven by a drunk driver. So, how safe would you feel when you are under the care of a tired doctor?

    Sadly this problem has been around for a long time. There are no laws about it yet and hospital bosses don't look like they care either. And that is why we doctors are asking you to join us on the street this Sunday. Fight together with us on the street so we can fight better for your life in the hospital.

Time: 1 p. m. July 15            Place: City Hospital Square

    Have you ever run into a careless cell phone user on the street? Perhaps they were busy talking, texting or checking updates on WeChat without looking at what was going on around them. As the number of this new “species” of human has kept rising, they have been given a new name — phubbers（低头族）.

    Recently, a cartoon created by students from China Central Academy of Fine Arts put this group of people under the spotlight. In the short film, phubbers with various social identities bury themselves in their phones. A doctor plays with his cell phone while letting his patient die, a pretty woman takes selfie（自拍照）in front of a car accident site, and a father loses his child without knowing about it while using his mobile phone. A chain of similar events eventually leads to the destruction of the world.

    Although the ending sounds overstated, the damage phubbing can bring is real. Your health is the first to bear the effect and result of it. “Constantly bending your head to check your cell phone could damage your neck,” Guangming Daily quoted doctors as saying. “the neck is like a rope that breaks after long-term stretching.” Also, staring at cell phones for long periods of time will damage your eyesight gradually, according to the report.

    But that's not all. Being a phubber could also damage your social skills and drive you away from your friends and family. At reunions with family or friends, many people tend to stick to their cell phones while others are chatting happily with each other and this creates a strange atmosphere, Qilu Evening News reported.

    It can also cost you your life. There have been lots of reports on phubbers who fell to their death, suffered accidents, and were robbed of their cell phones in broad daylight.

    Growing up in the mountainous Sierra de Penamayor, in Asturias, northen Spain, Aladino Montes had been shooting deer ever since he was a child, but his life as a hunter came to an abrupt end 10 years ago, when he met Bambi, an adorable deer that has remained by his side ever since. Aladino has never shot an animal since.

    53-year-old Aladino recalls driving through the mountains in his little jeep, ten years ago, when he saw a couple of cows being followed by a skinny little deer. Deer don't usually hang out with cows, so he approached the animals for a closer look. That's when he noticed that the deer had several wounds and would have probably died without proper medical care. He put the injured animal in his car and drove back to his house when he nursed it back to health. But instead of running back towards the forests, the deer stayed by Aladino's side. They've been best friends ever since.

    He always loved animals, but his father had taught him to hunt deer as a child. He did it for food, not sports, but ever since he adopted Bambi, he hasn't shot a single animal.

    Aladino's cabin sits at 1,140 meters above sea level, offering tourists a beautiful view of the surrounding mountainside. On clear days, one can see all of central Asturias all the way to Gijon, but most people don't travel to Les Praeres for the view, they come to see Bambi, the friendly deer.

    Sometimes, Bambi will elk straight into the bar in search of Aladino and leave everyone with their mouth open, or even let people pet her. But she's always most comfortable at the side of her rescuer. She's so relaxed around him that she makes other deer feel safe as well.

    Many high school students consider a college education useless. Therefore, they choose not to go to college. If you're one of them, think again. Here are some reasons why you should go to college and receive a good education there.

    Schools and universities are the first sources of knowledge. We take that knowledge later on to build our careers after graduation. More knowledge will be gained after you start working, but without an education, that job will not be within easy reach. Knowledge leads to knowledge.

    While limited within the walls of the educational institutions, we openly explore other cultures of the world. We come to know that ours is not the only culture. Other cultures have valuable insights to share, enriching our own Education also makes us want to travel and interact with various cultures, broadening our horizons.

    When there's a downturn in the economy, those who attended college will be more likely to find a new job than those who only finished grade school and have a limited skills set. The more education you have, the more chances you will get to improve the quality of your life as you have a better job and earn a higher salary.

    When you're skillful and knowledgeable, you get to "rub knees" with people of similar backgrounds and tastes. It means a good education leads to excellent networking. Good networking can benefit you a lot in your later life.

    A good education makes you a more interesting person. You can talk about ideas and events instead of just other people and what's on sale in stores. An educated person doesn't gossip, having a preference to discuss ideas and listen to what other people have to say.