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题型:阅读选择 题类:常考题 难易度:普通

   Many students know what they want to be in the future* . We think boys are different from girls. Here is a survey in Green High School. Let's look at the diagram* .

(1)、The diagram tells the result of ____ job choices in Green High School.

A、the teachers' B、the boys' C、the girls' D、the students'
(2)、About 50% of the boys want to be _____ in the future.

A、bank clerks B、teachers C、shop assistants D、policemen
(3)、About _____ of the girls want to be doctors.

A、5% B、35% C、20% D、30%
(4)、Girls like _____ best.

A、teachers B、shop assistants C、doctors D、bank clerks
(5)、How many students want to be shop assistants in the future?

A、50% B、30% C、35% D、We don't know.
举一反三
The right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you'll agree that the name and the product are connected in the everyone's mind.
In many countries, successful trade or brand names are protected by law. This is so that other companies cannot make a product and, in fact, be buying something different. Businesses register a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is. In the car industry. Some successful names for cars have powerful associations (联系).The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.
When a U. S company decides to sell its product in another country, it has to make sure that the product name translates properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image(形象)in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word —which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that specialize in inventing product names. These companies can charge (要价)up to $100,000 a word for their creations. But it's worth it. Successful companies know how important the right brand names are for their development.

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