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题型:阅读表达 题类:真题 难易度:容易

,阅读短文,按要求完成各题。
Close your eyes. Think about a happy memory. What do you see? What do you smell? Do memories smell? Haraid Vogt and Avery Gilbert think so. Smell and memory are very important to them. Why? They sell smells.
Who do they the smells to? And how can they sella smell? Businesses come to Vogt and Gilbert for help. Vogt and Gilbert find a smell to go with the business's product. For example, Vogt and Gilbert worked with and expensive hotel in New York City. They developed a smell like expesive cologne(科隆香水)for the hotel's owners. Then they put it in the air of the hotel hallway. Why did they choose the smell of cologne? A lot of businessmen stay at that hotel. The hotel's owners want their guests(客人)to feel like they are in an expensive men's club. And rich men wear expensive cologne.
Using smell to sell things is not new. Bakers know that the smell of baking bread brings in customers. They always make sure that people on the street can smell the baking bread. Chocolate makers do the same thing. And of course perfume (香水)makers sell smells.
In the past, only the food and perfume businesses used smell to sell their products. But today, more and more businesses are trying it, from hotels to airlines(航空公司). Some companies put a special smell on the advertisement that they send to customers. For example, one car company uses a perfume on their booklet that smells like a new car.
But do smells really sell? The answer seems to by yes. Smells become a part of our memories. And memory is important in sales, why? When customers remember the name of a product, they usually choose it again. But there are a lot of choices these days, so it isn't easy to remember product names. That's why smell is important. It helps people remember.
In the future, will different computers and televisions have different smells? Vogt and Gilbert think so. They are sure that one day, most businesses will use smell to sell.

(1)、根据短文内容完成句子填空(每空限填一个单词)
From the first paragraph of the passage, we know Harald Vogt and Avery Gilbert sell ______ and they ______ memories smell.
(2)、根据短文内容完成句子填空(每空限填一个单词)。
According to the passage, smells are ______ for business because they can ______ people to remember the product names.

(3)、根据短文内容回答问题。
According to the passage, how did Vogt and Gilbert help the hotel owner's business?
(4)、 把短文中画底线的句子译成汉语。

(5)、根据短文内容用一个完整的英文句子(限10个词以内)回答问题。
What is the main idea of the passage?
举一反三

任务型阅读 阅读短文,按要求完成各题。

1) DIY, which means Do It Yourself, is quite popular in UK. Lots of stores and supermarkets sell DIY things. TV programs show people how to DIY.
2) English people like DIY. There is a saying in UK—“As Englishman's home is his castle”. Huge numbers of people spend their holidays making their homes beautiful “castles”. If there is anything that needs fixing around their homes, such as painting the walls or putting in a new shower, they will do the jobs themselves. They share DIY experience with their friends. More and more people have discovered the joy of DIY. Sometimes people also DIY for saving money. With the economic downturn at present, many people cannot afford a big house. They are looking at how they can make their house better without spending a lot of money. It is not surprising that DIY is so popular.
3) DIY can be difficult. There is a huge market for DIY furniture which people need to get together themselves with a few basic tools. However, people often find it not easy to build a piece of furniture because they can't understand the instructions. Sometimes the instructions are simple and clear, but the furniture itself is difficult to build. One thing is for sure, though most DIY projects are started with the best intentions. Many of them may not get finished. DIY can also be dangerous. For example, anything electrical should be done by a professional worker. Unluckily, many people don't care about this warning and put themselves in danger. It is reported that in just one year over 230,000 people were hurt while doing DIY in UK, including 41,000 who fell off ladders.
4) Therefore, DIY can bring us fun and help us save money, but it is not always as easy as it is thought to be if we bite off more than we can chew. Maybe factories should make products that are easier and safer for us to DIY.

天晴国际学校将举行一系列主题活动,请你仔细阅读以下A-F选项中六位外教的信息,邀请其中五位外教分别给⑴-⑸题的活动做讲座。

{#blank#}1{#/blank#} ⑴Music Festival

{#blank#}2{#/blank#} ⑵Science Festival

{#blank#}3{#/blank#} ⑶Sports Festival

{#blank#}4{#/blank#} ⑷English Festival

{#blank#}5{#/blank#} ⑸Reading Festival

Personal Information of Teachers

A. Jane Birch is from America. She speaks 5 languages and has been to 14 counties. She is very popular with students and has many methods of learning foreign language.

B. Jerry Smith is a humorous teacher. He often turns his maths classes into game time. Maths is more than numbers and shapes in his class. It can be used to solve real life problems.

C. Daisy Chambers, a smart lady, is good at playing the piano. She has been learning it for ten years. Amazingly, she learns it all by herself. Many students are her fans.

D. Rod White is a creative teacher and inventor. He believes that invention is for everyone and everyone can be an inventor. In his class, students find it great fun to do scientific experiments.

E. Emily Roy has written many stories.  Students love reading her books. She always recommends good books to her students. She plans to write a book to share how reading changes her life.

F. Lewis Nichols is an excellent swimmer. He takes part in the winter swimming competition every year. He thinks that swimming in cold water builds up not only his body but also his will.

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