阅读理解Chen Zhe is a 36-year-old who was born in Anji county in Zhejiang Province. He never imagined that one day he would return to his hometown to start a business that makes use of classic cartoon characters from the films produced by the Shanghai Animation (动画) Film Studio (电影制片厂).
Chen's coffee shop Mei@Yucun opened in March in Anji's Yucun village. A number of 1. 7-meter-high models of cartoon characters from cartoons like The Monkey King: Uproar in Heaven and the Calabash Brothers, stand in front of the store. Models of cartoon characters also fill the coffee shop, which sells around 100 cultural and creative products based on the cartoons. "The characters are from classic cartoons made by the studio. It may be their debut in a countryside coffee shop." he said. +-
In 2022, Yucun village started the international partners program to encourage young people to take part in village life. Around 1, 100 young people have taken part in the program, introducing new forms of business. In 2022, Yucun village made 13 million yuan in total.
"As more people began to visit Yucun village, I decided to open a coffee shop here at first," said Chen. " ★ I wanted to bring coffee and cartoon characters to the village, to add color and energy to the countryside. Because of their love of Chinese animations, people's attention is caught easily. They are reminded of their childhood, when they could enjoy cartoons and be happy."
Chen plans to encourage teams of young animation artists to live in Yucun village and create more products. He also plans to cover the outside walls of buildings with cartoon characters, to make the countryside more beautiful and creative.