Look at the car. It is Mr Black's car. It doesn't work now. Mr Black is under it. He is repairing it. Mrs Black is near the car. She is helping Mr Black. A girl is in the car. She is Kate, Mr Black's daughter. Who is the boy in the car? He is Jim, Kate's brother. It is Saturday today. They don't work. They want to go to Zhongshan Park. They all look worried.

    No one knows for sure when advertising first started. It is possible that it grew out of the discovery that some people did certain kinds of work better than others did them. That led to the concept of specialization, which means that people would specialize, or focus, on doing one specific job.

    Let's take a man we'll call Mr. Fielder, for example. He did everything connected with farming. He planted seeds, tended the fields, and harvested and sold his crops. At the same time, he did many other jobs on the farm. However, he didn't make the bricks for his house, grind the wheat for his flour, or cut his trees into boards. He also did not make the plows(犁), the work boots, or any of the other hundreds of things a farm needs. Instead, he got them from people who specialized in doing each of those things.

    Suppose there was another man we shall call Mr. Plowright. Using what he knew about farming and working with iron, Mr. Plowright invented a plow that made farming easier. Mr. Plowright did not really like farming himself and wanted to specialize in making really good  plows. Perhaps, he thought, other farmers will trade what they grow for one of my plows.

    How did Mr. Plowright let people know what he was doing? Why, he advertised, of course. First he opened a shop and then he put up a sign outside the shop to attract customers. That sign may have been no more than a plow carved into a piece of wood and a simple arrow pointing to the shop door. It was probably all the information people needed to find Mr. Plowright and his really good plows.

    Many historians believe that the first outdoor signs were used about five thousand years ago. Even before most people could read, they understood such signs. Shopkeepers would carve into stone, clay, or wood symbols for the products they had for sale.

    A medium, in advertising talk, is the way you communicate your message. You might say that the first medium used in advertising was signs with symbols. The second medium was audio, or sound, although that term is not used exactly in the way we use it today. Originally, just the human voice and maybe some kind of simple instrument, such as a bell, were used to get people's attention.

    A crier, in the historical sense, is not someone who weeps easily. It is someone, probably a man, with a voice loud enough to be heard over the other noises of a city. In ancient Egypt, shopkeepers might hire such a person to spread the news about their products. Often this primitive form of advertising involved a newly arrived ship loaded with goods. Perhaps the crier described the goods, explained where they came from, and praised their quality. His job was, in other words, not too different from a TV or radio commercial in today's world.

    I am astonished at the way God knows when to send a special gift of encouragement at just the right time! It might be in a dream, a lost letter, a memory, or something found that we'd forgotten about.

    My grandmother was from a town in Michigan. And summer after summer I enjoyed staying with my grandparents as a young child. I was from the city and loved the small town where they lived. People knew everyone, their children, their pets, their ancestors.

    Grandma was always using her hands for something exciting …She would make sandwiches and we'd have tea parties, plant flowers and carefully tend them. She loved knitting sweaters as well as making beautiful quilts　for her grandchildren. I remember the small thimble ( 顶 针 ) she would place on her finger while doing her needlework.

    A few years ago, when Grandma left this earth for her new residence in Heaven, I bid farewell to my loving grandmother. How quickly our lives can change! We had just had tea together a couple of months earlier, on her 91st birthday. I missed her very much, but I noticed it mostly on my birthdays, because there was no card from Grandma. She'd never forgotten my birthday!

    On one particular birthday when I was feeling a little low, something happened and made me feel as if she was sharing that special day with me. I was arranging some colorful pillows that she had made, and suddenly I felt something inside one pillow; it was small and hard. I moved the object to a seam (缝) that I carefully opened, and, to my delight, out came a tiny silver thimble!

    How happy I was to find something that had been a part of her! Not realizing k had fallen off her finger, I pictured her sewing h into that little pillow that I just happened to fluff (抖松), to place on my bedspread (床罩) that day. I carefully laid the thimble alongside the others Id collected over the years. What a precious memory of a very special lady who, somehow, I knew, was laughing in delight at sewing her thimble into my pillow. I heated the kettle and made some tea, using my best china, as Grandma always did, and then enjoyed my tea and Grandma's thimble. What a wonderful birthday that was!

    Most dog owners are convinced that their four-legged friends know exactly what they mean when they use certain words like sit, stay or treat. However, researchers have always wondered whether dogs really understand human speech or if they rely on other information to get the meaning. For example, does the word “fetch” form a picture of a stick or ball in the dog's mind, or does the dog bring back the object based on the owner's voice or gesture? A new study by scientists at Atlanta's Emory University seems to indicate that “man's best friend” does indeed know what the owner is saying.

    The researchers began by asking the owners of twelve dogs of various kinds to train their pets to identify two toys of different materials, such as a toy animal and a ball. Once the dogs had mastered the task, they took turns inside a special scanner. The owners then tested their dog's language skill by first calling out the names of the toys they had been trained to recognize and then saying meaningless words such as “bobbu” and “bodmick” while holding up random objects the dogs hadn't seen before.

    The scans suggested that the parts of the dogs' brains responsible for processing of sounds showed different brain patterns when they heard words they were familiar with, compared with the ones they had never heard before. While that was not enough to prove that the dogs were picturing their toys when they heard the word, it did indicate some sort of recognition. The researchers believe this is an important step forward in understanding how dogs process language.

    Even more interesting was that the dog's brains showed a higher level of neural(神经)activity at the sound of unknown words. This is the exact opposite of what happens in human brains, which get more active at the sound of familiar words. The researchers say the dogs may become cheerful at the sound of new words to try to understand them in the hope of delighting their masters. “Dogs want to please their owners, and perhaps also receive praise or food,” says Empty neuroscientist Gregory Burns, senior author of the study.

    However, though your pet may understand human speech, the scientists recommend using visual signals and smell for training. “When people want to teach their dog a trick, they often use spoken command because that's what humans prefer, ”Prichard says.“ From the dog's view, however, a visual command might be more effective, helping the dog learn the trick faster.”

SECONDARY PROGRAMS & RESOURCES

Friends play an important part in our lives, and although we may take friendship for granted, we often don't clearly understand how to make friends. While we get on well with a number of people, we are usually friends with only a very few — for example, the average among students is about 6 per person. In all the cases of friendly relationships, two people like one another and enjoy being together, but beyond that, the degree of intimacy between them and the reasons for their shared interests vary greatly. As we get to know people, we take into account things like age, race, economic condition, social position, and intelligence. Although these factors are not of great importance, it is more difficult to get on with people when there is a marked difference in age and background.

Some friendly relationships can be kept on argument and discussion, but it is usual for close friends to have similar ideas and beliefs, the same opinions and interests — they often talk about "being on the same wavelength". It generally takes time to reach this point. And the more intimately involved people become, the more they depend on one another. People who want to be friends have to learn to put up with annoying habits and to stand differences.

In contrast with marriage, there are no friendship ceremonies to strengthen the association between two people. But the supporting and understanding of each other that results from shared experiences and emotions does seem to create a powerful bond, which can overcome differences in background, and break down barriers of age, class or race.