You Who Came FromThe Star and The Heirs (继承者们) have been subjects of hot online discussions throughout Asia. Besides, the book, The Miraculous Journey of Edward Tulane, read by the hero You Who Came From The Star was a hard to get item on Amazon for a while.

    The two TV programs have several common elements (因素): a tall, handsome, and rich hero who loves the heroine blindly and always protects her, and an equally handsome man madly in love with the same woman . Both programs describe the purity of love, which is expressed through a kiss or a warm hug. Perhaps that's the secret of their success: perhapspeople still like Cinderella type stories.

    The widening wealth gap is a matter of social concern both in South Korea and China, and the challenges that young people face in their hope for a better life might have caused many ordinary girls to dream of marrying rich, caring men. This is precisely what the popular South Korean TV drams describe. In fact,South Korean TV dramas are tailored to meet the market's demands.

    Many netizens evensaid at an earlier time that South Korean TV dramas had become popular because of their stereotyped (模式化的) themes: traffic accidents, cancer and other incurable diseases. But all that has changed with the success of You Who CameFrom The Star and The Heirs, which Chinese directors can use as examples, aswell as inspiration, to improve their productions.

    Next time a customer comes to your office, offer him a cup of coffee. And when you're doing your holiday shopping online, make sure you're holding a large glass of iced tea. The physical sensation（感觉）of warmth encourages emotional warmth, while a cold drink in hand prevents you from making unwise decisions—those are the practical lesson being drawn from recent research by psychologist John A. Bargh.

    Psychologists have known that one person's perception（感知）of another's “warmth” is a powerful determiner in social relationships. Judging someone to be either “warm” or “cold” is a primary consideration, even trumping evidence that a “cold” person may be more capable. Much of this is rooted in very early childhood experiences, Bargh argues, when babies' conceptual sense of the world around them is shaped by physical sensations, particularly warmth and coldness. Classic studies by Harry Harlow, published in 1958, showed monkeys preferred to stay close to a cloth “mother” rather than one made of wire, even when the wire “mother” carried a food bottle. Harlow's work and later studies have led psychologists to stress the need for warm physical contact from caregivers to help young children grow into healthy adults with normal social skills.

    Feelings of “warmth” and “coldness” in social judgments appear to be universal. Although no worldwide study has been done, Bargh says that describing people as “warm” or “cold” is common to many cultures, and studies have found those perceptions influence judgment in dozens of countries.

    To test the relationship between physical and psychological warmth, Bargh conducted an experiment which involved 41 college students. A research assistant who was unaware of the study's hypotheses（假设）, handed the students either a hot cup of coffee, or a cold drink, to hold while the researcher filled out a short information form: The drink was then handed back. After that, the students were asked to rate the personality of “Person A” based on a particular description. Those who had briefly held the warm drink regarded Person A as warmer than those who had held the iced drink.

    “We are grounded in our physical experiences even when we think abstractly,” says Bargh.

    When it comes to generation gap (代沟), we usually think of different tastes in music, or pastimes. But now the generation gap is handwriting. After one teacher in Tennessee discovered that she had students who couldn't read what she was writing on the board, she posted it on the Internet saying that handwriting should be taught in schools.

    Others who are against it claim that handwriting has become out of time in our modern world. Typed words have become a main form of communication. Once a practical skill, handwriting is no longer used by most of Americans. It is no longer taught in schools, and some claim that the time that it would take to teach it could be put to better use, for example, by teaching the technical skills.

    But even in today's world there are still plenty of reasons to pick up a pen and write on the paper. In America, signatures (签字) by hand are still often required, for example, signing for a registered letter and buying a house. And original signatures are much more difficult to fake (伪造).

    There is also strong evidence that writing by hand is good for the mind. It makes a different part of the brain active and improves fine moving skills in young children. People are also more likely to remember what they write by hand than what they type, and the process of writing by hand has been shown to stimulate ideas. Not only those, studies have shown that kids who write by hand learn to read and spell earlier than those who don't.

    Yes, we live in a modern world, but we live in a modern world of basic and important values.

Mark Twain's First Money

      Mark Twain was asked one day if he could remember the first money he ever earned. He thought a long time and then said, "Yes, it was at school. I can remember everything about it. School boys in those days did not take good care of their chairs and desks. There was a rule in our school that if anyone damaged his desk or chair, he would have to pay five dollars or the teacher would beat him in front of the whole school."

    "One day I damaged my desk in some way, I had to pay five dollars or be beaten before the whole school. My father said it would be too bad to have our family disgraced in front of the whole school. He agreed to give me five dollars to hand over the teacher. But before he gave me the money, he took me upstairs and gave me a beating."

    "But as I had one beating and I decided I would take another beating at school and keep the five dollars. So that's what I did. That was the first money I ever earned."

    It is a psychological strategy that all parents will be familiar with: instead of scolding an misbehaving child, focus instead in rewarding them for good behaviour.

    Now the idea is well received outside the nursery, with implications for everything from recycling clothes to policing.

    Consumers end up with piles of unwanted clothes. Every year in the UK, 300,000 tonnes ends up in landfill — 235 million individual items.

    Now however, apps such as ReGain, Regive and Stuffstr are making it simpler — and more worthwhile — for people to return their unwanted clobber.

    The ReGain app can be used to find one of 20,000 drop-off points. In return, the diligent consumer earns rewards such as discount coupons for high street retailers. Stuffstr works in partnership with John Lewis to help people get cash in return for unwanted items from the chain.

    “Possibly the one prediction that we economists get right is that if you incentivise (激励) a behaviour, you will get more of it,” says Dr Matthew Levy, a lecturer in economics at the London School of Economics.

    He cites research, including his own, showing that financial incentives encouraging regular exercise, stopping smoking and losing weight effectively promote healthy behaviours and that there is no backlash when the incentives are removed.“If anything, the incentives can be used to jump-start a healthy habit that keeps going,”he says.

    In the four months after its launch, the ReGain scheme received almost 17,000 parcels containing 47 tonnes of used clothes and shoes, of which 95% could potentially be reused, according to its founder Jack Ostrowski.

    “We need to find a way to influence behaviour, and discount coupons help,” he says. The platform is also working with brands and retailers to find ways to divert used clothes from landfills and into the production of new clothes, he adds.

    Other reward schemes have had success in encouraging behavioural change.

    When police in Canada issued “positive tickets”— coupons for free food or movie tickets — to reward good behaviour among young people, they reported an almost 50% drop in youth-related service calls.

    “My officers would say' In the old days we'd drive up in the police car and the kids would run away from us, now they run to us'.”

    In a similar venture, Hull city council have announced plans to launch a digital reward token — the HullCoin — that can be earned by volunteering and spent at local retailers.

    Elsewhere, a study on the recruitment of health workers in Zambia found that highlighting economic incentives during the recruitment process caused future employees to be more motivated and task-focused.

    “Obviously different groups are motivated by different factors,” says Ostrowski. “For some, the feel good factor is enough, and for others, that reward stimulus is required.”