Sparrow is a fast-food chain with 200 restaurants. Some years ago, the group to which Sparrow belonged was taken over by another company. Although Sparrow showed no sign of declining, the chain was generally in an unhealthy state. With more and more fast-food concepts reaching the market, the Sparrow menu had to struggle for attention. And to make matters worse, its new owner had no plans to give it the funds it required.

    Sparrow failed to grow for another two years. Until a new CEO, Carl Pearson, decided to build up its market share. He did a survey, which showed that consumers who already used Sparrow restaurants were extremely positive about the chain, while customers of other fast-food chains were unwilling to turn away from them. Sparrow had to develop a new promotional campaign.

Pearson faced a battle over the future of the Sparrow brand. The chain's owner now favored rebranding Sparrow as Marcy's restaurants. Pearson resisted, arguing for an advertising campaign designed to convince customers that visits to Sparrow restaurants were fun. Such an attempt to establish a positive relationship between a company and the general public was unusual for that time. Pearson strongly believed that numbers were the key to success, rather than customers' speeding power. Finally, the owner accepted his idea.

The campaign itself changed the traditional advertising style of the fast-food industry. The TV ads of Sparrow focused on entertainment and featured original songs performed by a variety of stars. Instead of showing the superiority of a specific product, the intention was to put Sparrow in the hearts of potential customers.

    Pearson also made other decisions which he believed would contribute to the new Sparrow image. For example, he offered to lower the rent of any restaurants which achieved a certain increase in their turnover (营业额) .

    These efforts paid off, and Sparrow soon became one of the most successful fast-food chains in the regions where it operated.

    If two scientists at Los Alamos National Laboratory are correct, people will still be driving gasoline powered cars 50 years from now, giving out heat-trapping carbon dioxide(二氧化碳) into the atmosphere—and yet that carbon dioxide will not contribute to global warming.

    In a proposal by two scientists, vehicle emissions(排放) would no longer contribute to global warming. The scientists, F. Jeffrey Martin and William L. Kubic Jr., are proposing a concept, which they have named Green Freedom, for removing carbon dioxide from the air and turning it back into gasoline.

The idea is simple. Air would be blown over a liquid solution of potassium carbonate, which would absorb the carbon dioxide. The carbon dioxide would then be put to chemical reactions that would turn it into fuel(燃料): gasoline or jet fuel.

    This process could change carbon dioxide from an unwanted, climate-changing pollutant into a vast resource for renewable fuels. The cycle—equal amounts of carbon dioxide produced and removed—would mean that cars, trucks and airplanes using the synthetic(合成的) fuels would no longer be contributing to global warming.

    Although they have not yet built a synthetic fuel factory, or even a small model, the scientists say it is all based on existing technology. “Everything in the concept has been built, is operating or has a close cousin that is operating.” Dr. Martin said.

    The Los Alamos proposal does not go against any laws of physics, and other scientists who have independently suggested similar ideas. Dr. Martin said he and Dr. Kubic had worked out their concept in more detail than former proposals.

    There is, however, a major fact that explains why no one has built a carbon-dioxide-to-gasoline factory: it requires a great deal of energy.

    According to their analysis, their concept, which would cost about $5 billion to build, could produce gasoline at an operating cost of $1.40 a gallon and would turn economically practical when the price at the pump hits $4.60 a gallon.

    Other scientists said the Los Alamos proposal perhaps looked promising but could not evaluate it fully because the details had not been published. “It's definitely worth pursuing,” said Martin I. Hoffert, a professor of physics at New York University. “It's not that new an idea. It has a couple of pieces to it that are interesting.”

    Who do you think was the most important woman of the past 100 years?

    Jane Addams (1860～1935)

    Addams helped the poor and worked for peace. She created shelters, education opportunities and services for people in need. In 1931, Addams became the first American woman to win the Nobel Peace Prize.

    Angela Merkel (1954)

    In 2005, Germans chose Angela Merkel as their first woman head of the country. She once worked as a research scientist until 1989. Then she entered politics and has been widely described as Iron Lady in Germany. She was elected as the most powerful woman by the Times in 2015. As Germany's leader, she has had an effect on the whole world.

    Margaret Thatcher (1925)

    In 1979, Margaret Thatcher became Britain's first woman Prime Minister (首相)．She served until 1990, which made her the first British leader to serve three terms in a row. Because of her high standards and strong will, people called her Britain's Iron Lady.

    Marie Curie (1867～1934)

    Polish­born scientist Marie Curie discovered that some types of metal give off energy called radiation (辐射能). Her research led to new medical treatments and arms. She received the Nobel Prize in Physics in 1903 and in Chemistry in 1911.

    First aid is defined as the emergency care given to a sick or injured person. The goals of first aid are to prevent death and to prevent injuries from becoming worse. Each emergency condition is different. However, the following rules apply to any kind of emergency.

    Be aware of your limitations. Do not try to do more than you are able to. Nor should you do things if you are unfamiliar with them. Do what you can under the conditions at the time.

    Stay calm. Acting calmly will help the victim feel safe.

    Take a quick look to see if the victim is bleeding, and if there is a pulse.

    Keep the victim lying down and do not move him or her. You could make an injury worse if you move the victim.

    Call for help or ask someone to make the EMS system (急救系统) start.

    Keep the victim warm. Cover the victim with a blanket. Coats and sweaters can be used if a blanket can not be found.

    Reassure (使……安心) the victim. Explain what is happening and that help has been called.

    Do not give the victim any food or fruits.

    Keep the bystanders (旁观者) away from the victim. Bystanders want to have a look, offer advice, and say something about the victim's condition. The victim may believe that the condition is worse than it really is.

    It was a quiet village in which there was a military camp(军营). It was far from the towns and cities and there were some high mountains around. Of course it was a good place for training the new soldiers. But it was difficult for the young men to go outside. Mr White, an officer of forty, was strict with them and he hardly let them leave the camp.

    Once Mr White was ill in bed. He couldn't work and a young officer, Mr Hunt, began to train the new soldiers instead of him. He knew the young men well and let nine soldiers go to the nearest town to have a holiday. But night fell and none came back to the camp. He was worried about it and stood at the gate. It was five to twelve when Mr Hunt decided to go to the town and see what was happening to the young men. He started the car quickly and set off. At that moment the nine soldiers came back. It seemed they drank wine. Of course they found the officer was angry.

    "I'm sorry, sir," said the first soldier. "I left the town on time. But something was wrong with my bus on my way here. I had to buy a horse and made it run fast. Bad luck! It died and I had to run back."

    And the other seven soldiers said they were late for the same reasons. It was the last soldier's turn. He said, "I'm sorry, sir. I got on a bus on time, but……"

    Having heard this, the officer became even angrier and stopped him at once. He called out, "If you say something was wrong with your bus, I'll punish you at once!"

    "No, no, sir," said the young man. "My bus was all right, but the dead horses were in its way!"