You're in a department store and you see a couple of attractive young women looking at a sweater．You listen to their conversation：

    “I can't believe it－Lorenzo Bertolla! They are almost impossible to find．Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome．”

    They leave and you go over to see this incredible sweater．It's nice and the price is right．You've never heard of Lorenzo Bertolla, but those girls looked really stylish．They must know．So, you buy it．You never realize that those young women are employees of an advertising agency．They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes．

    Every day we notice what people are wearing, driving and eating．If the person looks cool, the product seems cool, too．This is the secret of undercover marketing．Companies from Ford to Nike are starting to use it．

    Undercover marketing is important because it reaches people that don't pay attention to traditional advertising．This is particularly true of the MTV generation－consumers between the age of 18 and （3）It's a golden group．They have a lot of money to spend, but they don't trust ads．

    So advertising agencies hire young actors to “perform” in bars and other places where young adults go．Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative．“Look at traditional advertising．Its effectiveness is decreasing．”It is true, because everyone knows an ad is trying to persuade you to buy something．However, you don't know when a conversation you overhear is just a performance．

    A research has shown that nearly 90 percent of traffic accidents are caused by human errors. So our aim is a fully autonomous car that gets rid of the cause of most accidents: the driver. Researcher Hodgson points out, “For safety, the faster you can remove humans, the better, even if there are unfortunately a few accidents from new causes. It s a question of balancing the number injured or killed by autonomous vehicles with the people whose lives are potentially saved.”

It's an idea that Elon Musk, chief executive of electric car company Tesla Motors, has long believed. His company are determined to be the first to deliver a fully autonomous vehicle to consumers. Last year, Musk announced that Tesla's 2017 goal was “to do an example drive of full autonomy all the way from LA to New York…and have the car park itself.”

However, even Tesla admits that there are problems to overcome—the software needs further validation and the appropriate regulatory approval needs to be in place. Indeed, recent crashes of Tesla vehicles and Google cars confirm that the software isn't ready yet.

The UK government appears committed to encouraging the development of autonomous vehicles. It's supporting four city trials, publishing the Modem Transport Bill to reduce red tape around their introduction and adapting the legal system to take into account problems such as insurance liability when a human isn't in control of a vehicle.

    The insurance industry is similarly eager to help increase autonomy in cars. As the Association of British Insurers (ABI) points out, “More than 90 per cent of road accidents are caused by human error.” This costs motor insurers a shocking £20m per day in claims.

    Whenever we see a button, we are eager to press it because we know something will happen. This is true in most cases, for example on a doorbell and on the “on/off” button on the TV. But some buttons are actually fake, like the “close” button on a lift.

    Many people are in the habit of pressing the “close” button because they don't have the patience to wait for the lift doors to shut. But lifts' “close” buttons are a complete scam(骗局), at least in the US-the doors will not close any faster no matter how hard you press.

    It started in the 1990s when the Americans with Disabilities Act was passed in the US, making sure that all lifts stayed open long enough so that people with disabilities could enter. Only US firefighters and repairmen can use the buttons to speed up the door-closing process if they have a code or special keys.

    But to normal lift riders, the buttons aren't completely useless. According to psychologists, fake buttons can actually make you feel better by offering you a sense of control.

    “Perceived (能够感知的)control is very important. It reduces stress and increases well-being,” Ellen J. Langer, a psychology professor, said, “having a lack of control is associated with depression.”

    Experts have revealed that a lot of buttons that don't do anything exist in our lives for this same purpose. For example, many offices in the US have fake thermostats(温度调节器) because people tend to feel better when they think they can control the temperature in their workspace.

    But psychologists found it interesting that even when people are aware of these little “white lies”, they still continue to push fake buttons because as long as the doors eventually close, it is considered to be worth the effort.

    “That habit is here to stay,” John Kounios, a psychology professor, said“Even though I have real doubts about the traffic light buttons, I always press them. After all, I've got nothing else to do while waiting. So why not press the button in the hope that this one will work?”

    Wanted, Someone for a Kiss

    We're looking for producers to join us on the sound of London Kiss 100 FM. You'll work on the station's music programmes. Music production experience in radio is necessary, along with rich knowledge of modern dance music. Please apply in writing to Producer Vacancies, Kiss 100.

    Father Christmas

    We're looking for a very special person, preferably over 40, to fill our Father Christmas suit.

Working days: Every Saturday from November 24 to December 15 and every day from December 17 to December 24 except Sundays, 10:30-16:00.

    Excellent pay.

    Please contact (联系) the Enterprise Shopping Centre, Station Parade, Eastbourne.

    Accountants Assistant

    When you join the team in our Revenue Administration Unit, you will be providing assistance within all parts of the Revenue Division, dealing with post and other general duties. If you are educated to GCSE grade C level we would like to talk to you. This position is equally suitable for a school leaver or for somebody who has office experience.

    Wealden District Council

    Software Trainer

    If you are aged 24-45 and have experience in teaching and training, you could be the person we are looking for. You should be good at the computer and have some experience in programme writing. You will be allowed to make your own decisions, and to design courses as well as present them. Pay upwards of ￡15,000 for the right person. Please apply by sending your CV (简历) to Mrs R. Oglivie, Palmlace Limited.

About aspirin:

    Aspirin is a commonly used drug which can be taken to relieve discomfort caused by numerous medical problems including headaches, toothache, inflammation and infections. It is also suitable to treat colds and flu-like symptoms, and to reduce a high temperature.

    Who can take aspirin?

    Adults and children over 16 years of age.

    Who should not take aspirin?

    Women who are pregnant, or plan to become pregnant. Aspirin may harm your unborn baby.

    Women who are breast-feeding. Aspirin can pass into your breast milk and may harm your baby.

    People who have any problems with the way the liver works or with the way the kidneys work.

How to take aspirin:

    Take aspirin after meals, with a full glass of water or milk.

    The recommended dose ranges from two to three tablets at a time. Never take more than 4g (12 tablets) in any 24 -hour period.

    You must not take these tablets with any other medicine which contains any aspirin or painkiller.

How to store aspirin:

    Keep all medicines out of the reach and sight of children.

    Store aspirin in a cool, dry place, away from direct heat and light.

    Do not put aspirin in the bathroom because the dampness there can cause it to lose its effectiveness.

    Throw away aspirin that smells strongly of vinegar.

Possible side effects:

    Feeling sick, increased risk of bleeding, stomach pain, indigestion and heartburn are common. If these effects continue, contact your doctor.

    Ringing in the ears, difficulty breathing, dizziness, and mental confusion are rare. If these occur, stop taking the drug and contact your doctor for further advice.

    If you love eating and drinking for free and are looking to make some pocket money, there's a job in China with your name on it. A new type of online service allows people to hire others either to eat or drink their favorite treats or satisfy their appetite without the calories that usually come with it.

    Chinese media recently reported on an increasingly popular service on online platform Taobao that's as startling as it is appealing. People can now go online and hire others to consume certain foods and drinks, and ask them to provide video evidence of them eating or drinking the said treats.

    Fees usually range from two to nine yuan ($0.30 - $1.35) plus the cost of the food. It's not exactly a get-rich-quick job, but there are quite a lot of people willing to do it for the free treats alone.

    "Bubble tea drinking" is a particularly popular service, as the chewy tapioca(木薯粉) balls and popping drink is all the rage in Asia these days, but there are also ads from people willing to eat fried chicken or hot pot for anyone willing to pay for them.

    Advertised as being "fat-free" and "free of queues", those who pay for the service will receive the full experience, which includes a 360-degree video of the drink, photos, and a detailed description. Prices of the service are based on the drink's sweetness level, its price, and popularity. Some clients even require a short written review to be sure that the person they hired actually does what they are supposed to.

    Sellers explained that most customers buy their "Bubble tea drinking" service maybe because they're trying to shake off desires while they're on a diet. Drinking bubble tea by proxy may help customers avoid high blood pressure, high blood sugar, and other health problems that the sugar-laden drink may cause.

    So why would anyone pay a total stranger to enjoy a treat rather than consume it themselves? Well, apparently, the online service is so cheap that some people simply do it out of boredom, while others get satisfaction from watching others indulge in their favorite treats.

    This indulging-by-proxy service(代享受服务)has received a lot of attention on social media in China, with some people describing it as the job of their dreams.