Many of us still tend to think that emotions can affect reasonable thought，and sometimes land us in trouble. But in recent years psychologists have taken quite a different view. Keith Oatley，Professor of Psychology at Glasgow University，is involved in the research which shows the fundamental importance of emotions.

    He believes we are very ambivalent about them：we think of our emotions as being unreasonable，but we also consider them as essential to being human. For example，Mr. Spock，a character in the television series Star Trek，is super­intelligent and he has no emotions at all. However，he is never made captain of the spaceship. Maybe，this is because Mr Spock is not the kind of person you can share your feelings with—a person who shows his emotions.

    As Professor Oatley points out，our emotions have very important functions，for example，fear. If we cross the road and a car approaches，we usually stop moving or step back. We stop what we are doing，check what we have done and pay very careful attention to the environment. The emotion of fear makes us take this small series of actions which,on average, help protect our safety.

    On the other hand，if things are going well and small problems come up，we find we can solve them with the resources we have to hand. As a consequence, we tend to feel happy and usually continue doing the job.

    Anger is an emotion that tends to occur when someone is preventing us from doing something. Then this small “kit” of reactions enables us to prepare ourselves to be quite aggressive to that person，or to try harder，and so on.

    Professor Oatley believes emotions generally occur at these important moments in actions. With fear and anger our emotions make us decide to start doing something else, while with happiness they “suggest” we continue what we are already doing.

    Scientists are debating how to limit their newly-discovered power to change genetic structure (结构). Scientists already modify the genes (基因) of farm animals and agricultural plants to make them more productive or stronger. But now they can also change genes in wild animals and plants. These genes would continue into later generations. For example, it may be possible for scientists to remove from existence the kind of mosquitoes, small flying insects, that carry the Zika virus. They might also be able to permanently remove species (物种) of plants and animals that are damaging to other species.

    In a report published last week, the U. S. National Academies of Sciences, Engineering and Medicine (NAS) said it supports continued research on this kind of gene control. But it warned that it is not possible to know what will happen when these changed plants and animals are released (释放) into the wild.

    Sixteen biologists, ethicists (伦理学家) and policymakers are on an NAS committee that is examining the issue. They say that there is value to the new technology. But, they say, there is not enough evidence to support the release of modified organisms (生物体) from the laboratory into nature.

    Many people would support stopping mosquitoes and rats from carrying diseases. But scientists say we must understand the possible scientific, ethical, legal and social results of such action before we decide whether to take it. Gene modification is spread through reproduction (繁殖).

    Changed genes will continue to spread as long as an animal or plant continues to reproduce. They cannot be limited to a farm or kept within a country's borders. Scientists are wondering what may happen if a modified organism mates with another species. They are not yet sure how the modified genes would affect the other species. It is possible that those genes could harm those creatures or even lead to their disappearance from our planet.

    No one knows for sure when advertising first started. It is possible that it grew out of the discovery that some people did certain kinds of work better than others did them. That led to the concept of specialization, which means that people would specialize, or focus, on doing one specific job.

    Let's take a man we'll call Mr. Fielder, for example. He did everything connected with farming. He planted seeds, tended the fields, and harvested and sold his crops. At the same time, he did many other jobs on the farm. However, he didn't make the bricks for his house, grind the wheat for his flour, or cut his trees into boards. He also did not make the plows(犁), the work boots, or any of the other hundreds of things a farm needs. Instead, he got them from people who specialized in doing each of those things.

    Suppose there was another man we shall call Mr. Plowright. Using what he knew about farming and working with iron, Mr. Plowright invented a plow that made farming easier. Mr. Plowright did not really like farming himself and wanted to specialize in making really good  plows. Perhaps, he thought, other farmers will trade what they grow for one of my plows.

    How did Mr. Plowright let people know what he was doing? Why, he advertised, of course. First he opened a shop and then he put up a sign outside the shop to attract customers. That sign may have been no more than a plow carved into a piece of wood and a simple arrow pointing to the shop door. It was probably all the information people needed to find Mr. Plowright and his really good plows.

    Many historians believe that the first outdoor signs were used about five thousand years ago. Even before most people could read, they understood such signs. Shopkeepers would carve into stone, clay, or wood symbols for the products they had for sale.

    A medium, in advertising talk, is the way you communicate your message. You might say that the first medium used in advertising was signs with symbols. The second medium was audio, or sound, although that term is not used exactly in the way we use it today. Originally, just the human voice and maybe some kind of simple instrument, such as a bell, were used to get people's attention.

    A crier, in the historical sense, is not someone who weeps easily. It is someone, probably a man, with a voice loud enough to be heard over the other noises of a city. In ancient Egypt, shopkeepers might hire such a person to spread the news about their products. Often this primitive form of advertising involved a newly arrived ship loaded with goods. Perhaps the crier described the goods, explained where they came from, and praised their quality. His job was, in other words, not too different from a TV or radio commercial in today's world.

    Many people believe that you lose the ability to learn new languages as you get older. Language experts, however, will tell you that you're never too old to learn a new language. As you get older, it can be more difficult to learn a new language, though.

    Children and adults learn new languages in different ways. For children, language is their life. They study for thousands of hours every year, because they need to learn languages to become part of their communities. Adults, on the other hand, are already part of a language community. Learning a new language means becoming part of another language community, and adults rarely get the chance to practice as much as young children do.

    Moreover, children learning a new language are expected to make mistakes. This gives them freedom when learning to be daring and confident. Adults, however, often feel pressured to be perfect when learning a new language. This can discourage many people and make it even harder to learn a new language.

    When young children learn a new language, they come to see various languages as a “normal” part of society. This mindset(思维模式) helps them embrace learning a new language without feeling like they're doing something unusual or “too hard”.

    So if you want to learn a new language, go for it! It's never too late to learn a new language. If you're older, it may take more work, but it can be done. If you're a young child, though, now is the time to step out and learn a new language!

    Self­control is the ability to regulate and adjust responses in order to avoid undesirable behaviors, increase desirable ones, and achieve long­term goals. Common goals such as losing weight, exercising regularly, eating healthy food, giving up bad habits, and saving money are just a few worthwhile ambitions that people believe require self­control.

    One 2011 survey conducted by the American Psychological Association found that 27 percent of subjects identified a lack of willpower as the primary factor keeping them from reaching their goals. Researchers have found that people who have better self­control tend to be healthier and happier. In one experiment, students who exhibited greater self­control had better grades and higher test scores, and were more likely to be admitted to a competitive academic program. The study also found that when it came to academic success, self­control was a more important factor than IQ scores.

    The psychologist Walter Mischel conducted famous experiments in 1975 that were related to delayed gratification. In these experiments, children were offered a choice: they could choose to eat one treat right away, usually a cookie or a candy or they could wait for a brief period of time in order to get two treats. At this point, the researcher would leave the child alone in a room with a single treat. Not surprisingly, many of the kids chose to eat the single treat the moment the experimenters left the room. However, some of the kids were able to wait for the second treat.

    Based on his research, Mischel proposed what he  referred to as a "hot­and­cool" system to explain the ability to delay gratification. The hot system refers to the part of our willpower that is emotional and impulsive ( 冲动的) and urges us to act upon our desires. The cool system is the part of our willpower that is rational ( 理性的) and thoughtful, and enables us to consider the consequences of our actions in order to resist our impulses.

    Self­control is an important skill that allows us to regulate behavior in order to achieve our long­term goals. Research has shown that self­control is not only important for goal attainment, and people with greater willpower also tend to do better on all sides.

Forget Cyclists, Pedestrians are Real Danger

    We are having a debate about this topic. Here are some letters from our readers.

    Yes, many cyclists behave dangerously. Many drivers are disrespectful of cyclists. But pedestrians are probably the worse offenders.

    People of all ages happily walk along the pavement with eyes and hands glued to the mobile phone, quite unaware of what is going on around them. They may even do the same thing while crossing a road at a pedestrian crossing or elsewhere. The rest of us have to evade (避让) them or just stand still to wait for the unavoidable collision.

    The real problem is that some pedestrians seem to be, at least for the moment, in worlds of their own that are, to them, much more important than the welfare of others.

——Michael Horan

    I loved the letter from Bob Brooks about cyclists (Viewpoints, May 29). I am afraid they seem to think they own the roads.

    I was walking across Altrincharn Road one morning when a cyclist went round me and on being asked what he was doing he shouted at me.

    The government built a cycle lane on the road but it is hardly used.

    The police do nothing. What a laugh they are!

    The cyclists should all have to be made to use the cycle lanes and wear helmets, fluorescent (发荧光的)jacket and tights at night and in the morning. They should pay some sort of tax and be fined for not wearing them.

——Carol Harvey

    Cyclists jump on and off pavements (which are meant for pedestrians), ride at speed along the pavements, and think they have a special right to go through traffic lights when they are on red.

    I was almost knocked down recently by a cyclist riding on the pavement when there was a cycle lane right next to him.

    Other road users, including horse riders, manage to obey the rules so why not cyclists?

    It's about time they had to be registered and insured, so when they do hit a pedestrian or a vehicle, or cause an accident, at least they can be traced and there might be an opportunity to claim.

——JML

    Write to Viewpoints of the newspaper.