Let's say you've decided you want to eat more healthfully. However, you don't have time to carefully plan menus for meals or read food {#blank#}1{#/blank#} at the supermarket. Since you really{#blank#}2{#/blank#} yourself to a healthier lifestyle, a little help would come in handy, wouldn't it? This is where a "choice architect" can help{#blank#}3{#/blank#}_some of the burden of doing it all yourself. Choice architects are people who organize the contexts in which customers make decisions. For example, the person who decides the layout of your local supermarket-including which shelf the peanut butter goes on, and how the oranges are piled up—is a choice architect.

    Governments don't have to{#blank#}4{#/blank#}healthier lifestyles through laws  for example, smoking bans. Rather, if given an environment created by a choice architect-one that encourages us to choose what is best-we will do the right things. In other words, there will be designs that gently push customers toward making healthier choices, without removing freedom of choice. This idea combines freedom to choose with{#blank#}5{#/blank#}hints from choice architects, who aim to help people live longer, healthier, and happier lives.

    The British and Swedish governments have introduced a so-called "traffic light system" to {#blank#}6{#/blank#}foods as healthy or unhealthy. This means that customers can see at a glance how much fat, sugar, and salt each product contains{#blank#}7{#/blank#}by looking at the lights on the package. A green light {#blank#}8{#/blank#}_that the amounts of the three nutrients are healthy; yellow indicates that the customer should be{#blank#}9{#/blank#}; and red means that the food is high in at least one of the three nutrients and should be eaten in {#blank#}10{#/blank#}. The customer is given important health information, but is still free to decide what to choose.

    In a study, those {#blank#}1{#/blank#}ate more organic food had fewer cancers. The study that followed 70,000 {#blank#}2{#/blank#}, most of them women, for five years has reported that the most frequent consumers of organic food had 25 percent fewer cancers than the people who never ate organic. The women who ate the most organic fruits, vegetables, dairy products, meat and other foods had a {#blank#}3{#/blank#} big drop in breast cancers. People who buy organic food {#blank#}4{#/blank#} that it's better for their health, and they're willing to pay clearly for it.

    However, some scientists noted the study did not prove an organic diet would cause a reduction in cancers and called for more long-term government-funded studies to confirm the results. They hold the view {#blank#}5{#/blank#} evidence of the benefits of eating organic has been lacking, and it is more important for people to simply eat more fruits and vegetables whether the produce is organic or not, if they want to prevent cancer.