Although one might not think so as a result of the disadvantages, thousands and thousands of ads have shown advertising is of great importance to the society in which people live, either in the United Kingdom, or in many other parts of the world .Advertising is necessary as a means of communicating with others, of telling them about the goods and services that are offered, and of which most of them would never get to hear at all if it were not for advertising. And advertising does a great deal to a rising standard of living conditions.

    In talking about advertisement, one should not think only a commercial on television, or an advertisement in the newspaper or magazines and—in the sense of communication—even the spoken or written words of salesmen. After all, the roots of advertising are to be found in the market place in the ancient times.

    For many years it was thought that it was not enough to just produce goods and supply services. It is only more recently that people came to understand the production of goods would be a waste of resources unless those goods can be sold at fair price within a reasonable time period. In the competitive society in which we live, it is very important that we go out and sell what we have to offer, and advertising plays an important part, whether selling at home or in export market. Around 2 percent of the UK national product is spent on advertising. But it must be thought that this advertising tries to sell goods to customers who do not buy them. Of course, advertising does try to catch the eyes of the buyer, but if the product one has bought does not match what the advertisement had described, it is extremely unlikely that the goods will sell well.

    That robots, automation, and software can replace people might seem obvious to anyone who's worked in automotive manufacturing. But MIT business scholars Erik Brynjolfsson and Andrew McAfee's claim is more troubling and controversial. They believe that rapid technological change has been destroying jobs faster than it is creating them.

    They believe that technology increases productivity and makes societies wealthier, but it became clear to them that the same technologies making many jobs safer, easier, and more productive were also reducing the demand for many types of human workers. Technologies like the Web, artificial intelligence, and big data are automating many routine tasks. Countless traditional white-collar jobs, such as many in the post office and in customer service, have disappeared.

    As evidence, Brynjolfsson and McAfee point to a chart on which separate lines represent productivity and total employment in the United States. For years after World War II, the two lines closely tracked each other, with increases in jobs corresponding to increases in productivity. Then, beginning in 2000, the lines diverge; productivity continues to rise steadily, but employment suddenly shrinks. By 2011, a significant gap appears between the two lines, showing economic growth with no parallel increase in job creation.

United States Productivity and Employment

    But are these new technologies really responsible for a decade of lackluster (无生气) job growth? David Autor, an economist at MIT who has studied the connections between jobs and technology, doubts that technology could account for such a sudden change in total employment. Moreover, he also doubts that productivity has, in fact, risen steadily in the United States in the past decade. If he's right, it raises the possibility that poor job growth could be simply a result of a depressed economy. The sudden slowdown in job creation “is a big puzzle,” he says, “but there's not a lot of evidence that it's linked to computers.” “To be sure, computer technologies are changing the types of jobs available, but that is very different from saying technology is affecting the total number of jobs,” he adds. “Jobs can change a lot without there being huge changes in employment rates.”

    Lawrence Katz, a Harvard economist, says that while technological changes can be painful for workers whose skills no longer match the needs of employers, no historical pattern shows these shifts leading to a net decrease in jobs over an extended period. Still, Katz doesn't dismiss the notion that there is something different about today's digital technologies. Though he expects the historical pattern to hold, it is “genuinely a question,” he says. “If technology disrupts enough, who knows what will happen?”

    The China National Opera (CNO) will give a concert to celebrate its 50th birthday.

    Different generations of CNO vocalists, like Li Guangxi, Yao Hong and Ma Mei, will present the concert which will feature both songs from famous Chinese operas like "The White-haired Girl" and "The Hundredth Bride", as well as, arias of such Western opera classics as" Madame Butterfly", " La Traviata" and "Rigoletto".

    Time/ date: 7:30 p.m., September 7th, 8th

    Location: Tianqiao Theatre

    Tel: 6551-4787, 8315-6170

    Tickets: 60-500 yuan (U.S. $7.2- 60.2)

    Folk music

    A concert will be held to feature some recently composed traditional Chinese music works. The concert, given by the Folk Orchestra of the China Opera and Ballet Theatre, will include such pieces as "Memory of Childhood", "Memorial Ceremony for God" and "Wine Song".

    Time/date: 7:30 p.m., September 13th

    Location: Concert hall at the National Library of China

    Tel: 6848 -5462, 6841-9220

    Tickets: 30-200 yuan (U.S. $3.6-24.1)

    Moon music

    A concert of traditional Chinese music will be given on the eve of the Moon Festival which falls on September 21st this year. The concert will feature a number of famous pieces centred on the theme of the moon, such as "Moonlight", "Spring night on a Moonlit River" and "Lofty Mountain and Flowing River."

    A number of established traditional Chinese music performers like Zhou Yaokun and Fan Weiqing, will play solos as well as collaborate with the folk music orchestra.

    Time / date: 7:30 p.m., September 21st

    Location: Grand Theatre of the Cultural Palace of Nationalities

    Tel: 6606-8888, 6606-9999

    Tickets: 40-240 yuan (U.S. $4.8-27)

    I used to be crazy about the hunting season. The excitement of waiting for a prey(猎物)and the pride of showing off the kill fascinated me. However, everything changed after that cold morning.

    Early on that day of the late fall, I set off alone for the woods, packing a gun, a bottle of hot coffee and three thick sandwiches. After finding the fresh deer's tracks in the snow, I settled down behind a little bush.

I sat there for about an hour. It was then that I saw him. A deer, a big beautiful deer! There was no cover nearer to him than 30 yards. Surely I couldn't miss! I waited for him to realize I was there. I waited for him to be shocked and run away. But he fooled me completely. He came towards me! He was curious, I suppose, or maybe he was stupid—how else can you explain it? Well, that deer walked right up to where I was sitting. Then he stopped and looked at me!

    What happened next is hard to believe, but it's true. And it all seemed quite natural. Just as when a friendly young deer comes near you, I reached up and scratched his head. And he liked to be scratched. In fact, he practically asked for more. Then, I fed him my sandwich! Yes, I know what a deer eats, but that deer ate my sandwich. Well, he finally went his way, down the hill and up the deer trail. Shoot him? Not me. You wouldn't have either, not after that. I just watched him go.

    When I was about half way back, I heard two shots, followed by a dull slam(撞击)a few seconds later. Those two shots usually mean a kill. I had forgotten there were other hunters that day.

    Those hunters would never know they could have scratched his head.

I have collected some examples that should be an inspiration to anyone who desires to be successful. They show that if you want to succeed you should expect failure along the way. I actually believe that failure can encourage you on and make you try even harder. {#blank#}1{#/blank#} The Truly successful things won't be beaten, they take responsibility for failure, learn from it and start all over from a stronger position.

Walt Disney—one of the greatest business leaders who created the global Disney empire of film studios, theme parks and consumer products didn't start off successful. {#blank#}2{#/blank#} Believe it or not, Walt was fired from an early job at the Kansas City Star Newspaper because he was not creative enough! In 1922 he started his first company called Laugh-O-Gram. The Kansas based on business would produce cartoons and short advertising films. {#blank#}3{#/blank#}Walt didn't give up, he packed up, went to Hollywood and started The Walt Disney Company.

Bill Gates-co-founder and chairman of Microsoft set up a business called Traf-O-Data. The partnership between him, Paul Allen and Paul Gilbert was based on a good idea but a flawed business model that left the company with few customers. {#blank#}4{#/blank#}However, Bill Gates and Paul Allen took what they learned and avoided those mistakes when they created the Microsoft empire.

{#blank#}5{#/blank#} I hope that these are inspiration and motivation for everyone who aspires to be successful in whatever way they choose. Do you agree or disagree with me?

A. So, the one thing successful people never do is: Give up!

B. In 1923, the business went bankrupt.

C. He was greatly depressed.

D. Every experience of failure increases the hunger for success.

E. The company ran up losses between 1974 and 1980 before it was closed.

F. Many factors may affect your success.

G. Before the great success came a number of failures.