题型:阅读表达 题类:常考题 难易度:普通
天津市第一中学2018-2019学年高一下学期英语期中考试试卷(音频暂未更新)
Eco City Farms is an educational nonprofit organization. It seeks to empower the community by teaching economic development, job training and a healthier way of living. The group has set up farms near automobile repair businesses and fast food stores in urban neighborhoods.
Social activist Margaret Morgan-Hubbard founded Eco City Farms. She says that lack of fresh produce is a major health problem for children and their families living in Maryland. "What's critical is that 70 percent of the people in these towns are either overweight, have some illnesses, for example, diabetes, or have other kinds of diet-related ailments because they don't have access to healthy food.
Eco City Farms offers several programs for agriculture, food and finding jobs with environment-friendly businesses. People can also learn how to cook healthier foods and teach others how to prepare meals. On a recent day, Philip Sidibe demonstrated his cooking skills. He prepared Aloco, a popular food in Cameroon where he grew up. He and other young people not only cook their food, they also grow it in a large garden.
Tameka Barbour-Gaskins lives in Autumn Woods. She says her whole family is eating healthier meals because of the local produce. "I like junk food. I like quick meals. Not easy to just go from eating a certain way all your life to switching over to being healthier… With the urban garden here, with my son learning, he can help me switch around my style of eating. I want a healthy family."
Margaret says the urban garden is an agent for change and the young people are its newest supporters. "Our program is about planting seeds. It's about planting seeds not just in the ground, but in other human beings so that the movement can grow and it's really exciting because these young people will be working with us throughout the year to help plan the actual farm and to finally own it."
Physical education plays a vital role in the students' development and growth. According to recent medical studies, physical well-being of a student is directly related to his or her performance whether in class or in the office. {#blank#}1{#/blank#}
It's a link to good health.
{#blank#}2{#/blank#} It's only in physical educational classrooms that students learn the value of taking care of themselves through proper grooming, healthy eating and regular exercise.
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Many doctors today agree that obesity is a serious health risk. Without any form of diet management and control with the numerous processed food students intake every day, a student's health can easily be at risk to many diseases. Physical education in school is a preventive measure to teach students the value of regular exercise.
It promotes academic learning.
Physical health allows students to function better in classrooms. A good cardiovascular system developed from regular exercise promotes excellent blood and oxygen circulation. {#blank#}4{#/blank#} This circulation produces longer attention span during classes allowing longer concentration and absorption.
It builds self-trust.
Students who are active in physical activities are more confident with themselves according to most social school studies. It's probably because of the self-discipline and dedication to excel in a sport that brings out the best in students. In school, the physical education program introduces these sport activities to students. {#blank#}5{#/blank#}
It promotes a physically active lifestyle.
The purpose of physical education is to instill in students, at an early age, the value of self-preservation and choosing a lifestyle that is good for both the mind and body.
A.The article will give you reasons to agree. B.It is the best way to cure your illnesses. C.The value of physical fitness can never be overstated. D.It's a preventive measure against disease. E.They can make choices about which sport they get involved in. F.Some students prefer to abandon such activities. G. This means more nutrients circulate throughout the body. |
Many of the most memorable ad campaigns nowadays tend to be funny. Advertisers use this strategy to attract customers to their products. Audiences like to be entertained not forced. People will pay more attention to a humorous commercial than a factual serious one opening themselves up to be influenced. The key to funny advertising is assuring the humor is appropriate to both the product and customers. The balance between being funny and being obnoxious can often be delicate, and a marketer must be certain the positive effects outweigh the negative before an advertisement can be introduced.
The best products to sell using humor tend to be those that consumers think the least about. Products that are relatively inexpensive and often consumable can be represented without providing a lot of facts, and that's where there's room for humor. Candy, too, food, and entertainment-related products such as toys have got the most benefits from humor in their campaigns. One of the most important things to keep in mind is relevance to the product.
Another point to consider when using humor in advertising is that different things are funny to different people. A commercial that may make one person burst into laughter may leave a bad taste in another's mouth. The target market must always be considered, what's funny in a client presentation may not be funny on an airplane, at a country club or in hospital.
Humor in advertising tends to improve brand recognition but does not improve product recall message credibility, or buying intentions. In other words, consumers may be familiar with a good feeling towards the product, but their purchasing decisions will probably not be affected. One of the major keys to a successful humorous campaign is variety. Once a commercial start to wear out, it's impossible to save ii without some variation on the concept Humorous campaigns are often expensive because they have to be constantly changed. Advertisers must remember that while making customers laugh, they have to keep thing interesting because old jokes die along with their products.
Humor in advertising |
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Funny advertising |
•Humor in advertising can draw consumer's attention, and help them to {#blank#}1{#/blank#} an advertisement easily. •Humor in advertising should be well suited to the product and consumers. •A commercial should find the delicate {#blank#}2{#/blank#}between being funny and being obnoxious, and make sure its positive effects top its {#blank#}3{#/blank#} |
Products |
• Humor best {#blank#}4{#/blank#} for the products which are often {#blank#}5{#/blank#}, consumable and common. • Humor can be {#blank#}6{#/blank#} in the commercial when it's {#blank#}7{#/blank#}to represent the products with plenty of facts. •In an ad, humor should be {#blank#}8{#/blank#} to the products. |
Factors |
• Humor used in advertising should fit in with the target market. • Humorous advertising should show its {#blank#}9{#/blank#}. |
Influence |
The brand can be {#blank#}10{#/blank#} by many people but it doesn't necessarily have an effect on consumers purchasing desire. |
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