How to write a business apology letter?

    Drafting a good business apology letter is one of the basic tasks a businessman has to complete{#blank#}1{#/blank#} It can also retain(保留) the customer, and even strengthen your relationship with the customer.

    {#blank#}2{#/blank#} Then a business apology letter can be drafted and sent to the customer without delay. However, if you doubt that there are legal issues, it's better to delay sending a formal reply until you receive legal advice.

    Before drafting a letter of apology, you should first consider the reason for the apology{#blank#}3{#/blank#} Then thoroughly investigate the issue to determine exactly what went wrong. Decide who you need to apologize to, how you should apologize, and when would be the best time to send the apology letter.

    {#blank#}4{#/blank#} 1) Get comprehensive(综合的) details about how the situation unfolded; 2) Stick to the facts of the immediate situation; 3) Acknowledge any pain or damage suffered by the customer; 4) Outline the company's role in the incident; 5) State that the company regrets the situation; 6) Apologize to the customer sincerely, etc.

    Include all of the above elements to produce a concise and appropriate business apology letter. Keep the letter as brief as possible and be mindful of the tone of the letter{#blank#}5{#/blank#} 

A. Find out if the problem has affected anyone else.

B. A well drafted apology can limit the damage done.

C. Tell the customer that the situation will not occur again.

D. A letter of complaint should be investigated as soon as possible.

E. A good sample letter would take account of the following issues.

F. A respectful and considerate tone will go a long way towards rebuilding a damaged customer relationship.

G. It is better to make an apology, even though the company is not at fault, than to risk losing a valuable customer.

    Imagine that you're an actor or actress performing in a play for the first time. You've learned all your lines and you know where to walk on stage. Waiting behind the closed curtain, you can hear the audience whispering. Then your big moment arrives! The curtain goes up, and the crowd falls silent. All you can see is the spotlight shining down on you. {#blank#}1{#/blank#}The inside of your mouth is dry, and your hands are wet.

    If you've experienced a moment like this, you know all too well what it means to have stage fright. It's one of the most common types of fear.{#blank#}2{#/blank#}You can experience this kind of fear when playing sports, giving a talk, or even speaking in class.

    {#blank#}3{#/blank#}The experience differs from person to person, but the same chemical process occurs on each of us. In reaction to anxiety, our bodies produce a chemical that prepares us to either fight or run away quickly. Scientists refer to this as our bodies' “fight for flight” reaction. As a result, we feel the great energy that makes our hands sweat, our hearts race and knees shake.

    {#blank#}4{#/blank#}Practicing your performance and following some simple tips can help you calm down and manage the feelings caused by anxiety. Firstly, dress comfortably and appropriately. Secondly, before the performance, take deep breaths and stretch to help relax your body. Thirdly, stay away from drinks that contain caffeine(咖啡因).{#blank#}5{#/blank#}Instead, try a banana! Some doctors believe that eating a banana can help calm your heart and the rest of your body. Finally, when you look into a crowd, try to focus on particular people rather than the whole group. These tips have helped many people learn to deal with their fears.

    Most people have a list of wishes—things that they think will bring them happiness. Happiness lists are easy to come up with. However, the mechanism behind them is somewhat complicated, since it involves what psychologist Daniel Gilbert calls the greatest achievement of the human brain—the ability to imagine. To imagine what will bring joy to our future selves requires mental time travel, which is a unique human skill resulting from two million years of evolution. We use this skill every day, predicting our future emotions and then making decisions, whether big or small, according to our forecasts of how they'll make our future selves feel.

    Yet, our imagination often fails us. When we're lucky enough to get what we wished for, we discover that it doesn't come with everlasting happiness. And when the things we feared come to pass, we realize that they don't crush us after all. In dozens of studies, Gilbert has shown that we can mispredict emotional consequences of positive events, such as receiving gifts or winning football games, as much as negative events, like breaking up or losing an election. This impact bias(影响偏差) —overestimation of the intensity and duration of our emotional reactions to future events—is significant, because the prediction of the duration of our future emotions is what often shapes our decisions, including those concerning our happiness.

    Just as our immune systems work tirelessly to keep our bodies in good health, our psychological immune systems routinely employ an entire set of cognitive(认知) mechanisms in order to deal with life's habitual attack of less-than-pleasant circumstances. Actually, our psychological immune system has an impressive feature of its own: the ability to produce happiness. Thus, when life disappoints us, we "ignore, transform, and rearrange" information through a variety of creative strategies until the rough edges of negative effects have been dutifully dulled. When we fail to recognize this ability of our psychological immune systems to produce happiness, we're likely to make errors in our affective forecasting.

    Happiness, Gilbert points out, is a fast moving target. As passionate as we're about finding it, we routinely misforecast what will make us happy, and how long our joy will last. In reality, he adds that the best way to make an affective forecast is not to use your imagination, but your eyes. Namely, instead of trying to predict how happy you 'll be in a particular future, look closely at those who are already in the future that you're merely contemplating(冥想)and ask how happy they are. If something makes others happy, it'll likely make you happy as well.

    Taking good notes is a time-saving skill that will help you to become a better student in several ways. {#blank#}1{#/blank#} Second, your notes are excellent materials to refer to when you are studying for a test. Third, note-taking offers variety to your study time and helps you to hold your interest.

    You will want to take notes during classroom discussions and while reading a textbook or doing research for a report. {#blank#}2{#/blank#} Whenever or however you take notes, keep in mind that note-taking is a selective process. {#blank#}3{#/blank#}

    The following methods may work best for you.

    ●Read the text quickly to find the main facts and ideas in it.

    ●Carefully read the text and watch for words that can show main points and supporting facts.

    ●Write your notes in your own words.

    ●{#blank#}4{#/blank#}

    ●Note any questions or ideas you may have about what was said or written.

    As you take notes, you may want to use your own shorthand (速记). When you do, be sure that you understand your symbols (符号) and that you use them all the time. Otherwise, you may not be able to read your notes later.

    After we all came to the conclusion that our family could responsibly care for dog; my husband and I started our search at a local animal shelter.

    We discovered a medium-sized male dog named Duke. This dog was a approximately only two years old and seemed to have the sweetest character. He looked at us through intelligent eyes and already knew how to fetch a ball. My husband and I immediately adopted him Duke quickly fit into our family's lifestyle. And he quickly learned the tricks like "sit", and "come".

But there was one skill that Duke could not seem to grasp—that of a watchdog. My husband was trying to teach him to remind us by giving a single warning bark when someone came into the yard. Duke would listen carefully to my husband's commands, but would cock （竖起）his head to one side in confusion and disappointment as if to tell his master that he just didn't understand what my husband was asking him to do. My husband would give his "watch" command. Duke would stand up—muscles tightened in readiness, but would not have a clue as to what he was in readiness for.

    One morning we heard the garbage collectors come up the driveway to get our garbage.

    My husband went to the open bedroom window so Duke could hear and see the men through the screen.

    "Watch" my husband commanded. Duke rose in readiness, looked at my husband as sudden comprehension dawned on him, gave a quick tail wave, and leaped through the window screen jumping happily out to greet the garbage men.

    Seeing that, I couldn't help laughing. My laughter did nothing for my husbands mood when he found what was happening and he just went away to repair the screen with no expression on his face.

    Duke brought our family so much fun. We never scolded or beat him. He was one of our family members.

Kite Power

The search for new, clean energy sources has occupied the attention of scientists and politicians for years. One common resource for green energy is the wind. A new twist on this old resource could cause the energy output of wind-power plants to rise dramatically.

Standard wind-power plants rely on fixed support and generally can only reach a height of 200 meters or so. Higher than that, winds tend to be stronger and more persistent.{#blank#}1{#/blank#}

Delft University of Technology in the Netherlands and Karlsruhe University of Applied Sciences in Germany have formed a kite-power research group. The group is working to develop kites with inflatable (可充气的) wings connected to electrical gencrators on the ground. The research group's goal is to design a kite that can operate on its own for 24 hours. Research has begun，but many challenges remain，including making the generators more efficient and perfecting the automatic flight control and the structure of the kites.{#blank#}2{#/blank#}

Meanwhile, in Italy, researchers are working in a similar power generator that relies on kites. When the generator, called KiteGen, senses the wind blowing, kites are released from the ends of poles with high-resistance cables to control their height and angle. These cables are able to move the kites if the system senses incoming objects such as planes, helicopters or even individual birds. The kites themselves are light, tough and able to reach fairly high altitudes. They form a circular shape in the wind, which sets the core of the generator in motion, producing electric current. KiteGen has the potential to be very cost-effective in the long run.{#blank#}3{#/blank#}

The plant also requires relatively little space, which makes it ideal for cities and means that multiple plants can be set up to provide even more energy.

{#blank#}4{#/blank#}In the future, it may be an efficient, cost-effective addition to the other sources of energy we use, or even a replacement for some of them.

A. But the challenge is figuring out how to collect the energy from those winds.

B. Kite power has the potential to greatly improve on current wind-power strategies.

C. Wind at these altitudes (海拔高度) is stronger and steadier0 which increases productivity factors of the system to about 60%.

D. Its plan is to build a kite power station using technology that can collectively generate (产生) large amounts of energy.

E. Nevertheless, they successfully demonstrated that their kites could operate automatically at an altitude of up to 700 meters.

F. After the initial cost of designing and setting up the plant, little additional investment will be necessary, apart from standard maintenance.