A few years ago, a company called Space Marketing came up with a plan to send a mile–long advertisement into space. To advertising agencies (机构), it would have been “a dream come true”. However, advertising standards agencies finally decided not to allow Space Marketing to go ahead with their plans and they were forced to give them up.

    Space may indeed be the final place for advertisers, because on Earth we are already surrounded by advertising wherever we are and whatever we are doing. Apart from the obvious adverts that we see every day on TV, and in newspapers and magazines, there is a whole 'other world' of advertising messages for our attention. There are ads that we see on the side of the bus we catch to work, for example. And what about the logos (商标) we see on the clothing of the people we walk past in the streets?

    Most of the time, we are probably not even aware of (意识到的) these less obvious advertising methods, but that doesn't mean that they don't work. Take 'product placement', for example. You are in a cinema, watching the latest Hollywood movie. Look carefully at the make of car your favorite actor is driving. And what about his watch? Can you see what brand it is? Chances are, you can, and the company that owns the brand is likely to have paid thousands for it to appear in the film.

    So, whether Space Marketing finally succeeds in sending ads into space or not is perhaps less important than it might seem. This would not change a thing. Our everyday lives are already strongly influenced by advertising whether we realize it or not.

    Princeton University is a vibrant (充满生机的) university. It is the fourth oldest college in the United States and an independent institution that provides undergraduate and graduate instruction in the arts and humanities, social sciences, natural sciences, and engineering. As a well-known research university, Princeton seeks to achieve the highest levels in the discovery and spread of knowledge and understanding. At the same time, Princeton is different among research universities in its commitment to undergraduate teaching.

    Academics

    Faculty (教员), including full time, part time and visiting: 1,238 (spring 2016)

Undergraduate student-to-faculty rate: 5:1

    Departments: 36

    Schools within the University: School of Architecture, School of Engineering and Applied Science, Woodrow Wilson School of Public and International Affairs

    Library

    Princeton University Library consists of the Firestone Library and nine buildings across campus. The library's collections include more than 8 million books and impressive rare books, prints and other materials that require special handling. The library's extensive electronic resources include databases and journals, images and digital maps. Exhibitions of the library are free and open to the general public.

    Campus Life

    A vast range of cultural9 educational, athletic and social activities are available to Princeton students. Getting involved in campus life is the quickest way to become a part of the University community, and to create one's own Princeton experience. Campus life activities are built around the concepts of encouraging each community member to display his or her talents and to learn to respect all members of our community.

    Aid Program

    Our aid program is designed to encourage all qualified students—regardless of financial circumstances-to consider applying for admission to Princeton. Any family who feels they may need help to pay for a Princeton education is welcome to apply for aid.

    For more information, please visit: http://www. Princeton.edu.

    If you wish to become a better reader, here are four important points to remember about rate, or speed, of reading:

    ⒈Knowing why you are reading—what you are reading to find out—will often help you to know whether to read rapidly or slowly.

    ⒉Some things should be read slowly throughout. Examples are directions for making or doing something, arithmetic problems, science and history books, which are full of important information. You must read such things slowly to remember each important step and understand each important idea.

    ⒊Some things should be read rapidly throughout. Examples are simple stories meant for enjoyment, news, and letters from friends, items, or bits of news from local, or hometown, paper, telling what is happening to friends and neighbors.

    ⒋In some of your readings, you must change your speed from fast to slow to fast, as you go along. You need to read certain pages rapidly and then slow down and do more careful readings when you come to important ideas which must be remembered.

    When French students go to school, they have to leave one of their most prized possessions at home — their smartphones. French lawmakers passed a law on July 31, 2018, banning students 15 and under from bringing smartphones and tablets to school, or at least requiring they be turned off at school. Officials in support of the new rule described the policy as a way to protect children from addictive habits and to safeguard the sanctity of the classroom.

    "We know there is a phenomenon of screen addiction," education minister Jean-Michel Blanquer said. "Our main role is to protect students. It is a fundamental role of education, and this law allows it."

    The law, however, makes exceptions for educational use, after-school activities and for students with disabilities. French high schools can choose to force a less-strict ban on Internet- connected devices.

    Even before the new policy was voted in, French law carried out in 2010 prohibited students from using their phones while class was in session. But during the 2017 French presidential election, Emmanuel Macron promised to force a school ban on phones entirely.

    This isn't the first French law designed to beat back the influences of digital technology in everyday life. In 2017 the government passed a law requiring French companies to draft rules that limited work emails and work-related technology outside the office. Referred to as the "right to disconnect," French officials said the law aimed to reduce job-related stress and prevent employee burnout.

    "Employees physically leave the office, but they do not leave their work. They remain attached by a kind of electronic tie," said Benoît Hamon, former French education minister. "The texts, the messages, the emails: they control the life of the individual to the point where he or she eventually breaks down."

    Who doesn't want to live life in style? Life is like a road on which you never get a chance to return, and is not a very long road either. So we should try to live life to the fullest and enjoy every bit of it.

    Every individual has unique likings and preferences, and all of us try to live the lives that suit us best. The world is like a painting cloth on which different people with different races, different languages, and different cultural backgrounds interact. But among these, the arts provide an easy and natural way for people to connect.

    People with a knack for the arts usually discover it in childhood. But art isn't only for the talented; it can help everyone grow. Those with a strong artistic background are often more energetic, and more successful in all fields of life. Art widens the range of a person's life.

    Painting is one of the most popular art forms. Those who are interested in taking it up as a career need to go through extensive training to get familiar with the various styles. Professional painters often host art exhibitions, with art lovers from all over the world coming to see and buy their creations. Sometimes the paintings are sold at high prices.

    Performing arts are equally popular and admired. Dance, instrumental music, drama and so on require unusual artistic talent as well as a long period of education and training before audiences start to applaud the performances. But anyone with some artistic sense can make art part of his/ her life, and benefit from it.

    Ever walked to the shops only to find, once there, you've completely forgotten what you went for? Or struggled to remember the name of an old friend? For years we've accepted that a forgetful brain is as much a part of aging as wrinkles and gray hair. But now a new book suggests that we've got it all wrong.

    According to The Secret Life of the Grown-up Brain, by science writer Barbara Strauch, when it comes to the important things, our brains actually get better with age. In fact, she argues that some studies have found that our brain hits its peak between our 40s and 60s — much later than previously thought.

    Furthermore, rather than losing many brain cells as we age, we keep them, and even produce new ones well into middle age. For years it's been assumed that brain, much like the body, declines with age. But the longest, largest study into what happens to people as they age suggests otherwise.

    This continuing research has followed 6,000 people since 1956, testing them every seven years. It has found that on average, participants performed better on cognitive (认知的) tests in their 40s and 50s than they had done in their 20s. Specifically, older people did better on tests of vocabulary, verbal memory (how many words you can remember) and problem solving. Where they performed less well was number ability and perceptual speed — how fast you can push a button when ordered. However, with more complex tasks such as problem-solving and language, we are at our best at middle age and beyond. In short, researchers are now coming up with scientific proof that we do get wiser with age.

    Neuroscientists are also finding that we are happier with aging. A recent US study found older people were much better at controlling and balancing their emotions. It is thought that when we're younger we need to focus more on the negative aspects of life in order to learn about the possible dangers in the world, but as we get older we've learned our lessons and are aware that we have less time left in life: therefore, it becomes more important for us to be happy.