Multitasking

    What is the first thing you notice when you walk into a shop? The products displayed (展示) at the entrance? Or the soft background music?

    But have you ever notice the smell? Unless it is bad, the answer is likely to be no. But while a shop's scent may not be outstanding compared with sights and sounds, it is certainly there. And it is providing to be an increasing powerful tool in encouraging people to purchase.

    A brand store has become famous for its distinctive scent which floats through the fairly dark hall and out to the entrance, via scent machines. A smell may be attractive but it may not just be used for freshening air. One sports goods company once reported that when it first introduced scent into its stores, customers' intension to purchase increased by 80 percent.

    When it comes to the best shopping streets in Pairs, scent is just as important to a brand's success as the quality of its window displays and goods on sales. That is mainly because shopping is a very different experience to what it used to be.

    Some years ago, the focus for brand name shopping was on a few people with sales assistants' disproving attitude and don't touch what you can't afford displays. Now the rise of electronic commerce (e-commerce) has opened up famous brands to a wider audience. But while e-shops can use sights and sounds, only bricks-and-mortar stores (实体店) can offer a full experience from the minute customers step through the door to the moment they leave. Another brand store seeks to be much more than a shop, but rather a destination. And scent is just one way to achieve this. Now a famous store uses complex man-made smell to make sure that the soft scent of baby powder floats through the kid department, and coconut (椰子) scent in the swimsuit section. A department store has even opened a new lab, inviting customers on a journey into the store's windows to smell books, pots and drawers, in search of their perfect scent.

    More and more people in America are celebrating the Indian holiday Diwali. Diwali is Hindi for “row of lights.” It is the most important holiday in India.

    Many people around the world are beginning to celebrate it as well. The United States is one of the places where the festival is becoming more common. Diwali celebrations can now be found at American landmarks like Disney land in California and New York City's Times Square. They are also held in many parks and museums.

    Neeta Bhasin created the Times Square event. She said Indian immigrants (移民) have found great success in America. But, she said, many Americans still do not know much about India. So, she decided to act. "I felt it's about time that we should take India to mainstream America and show India's rich culture, heritage, arts and variety to the world, "she said, "And I couldn't find a better place than the center of the universe: Times Square."

    Bhasin came to the United States from India 40 years ago. She is president of ASB Communications, the marketing firm behind Diwali at Times Square. Tens of thousands of people attend the event, now in its fourth year.

    In India, Diwali is a five-day harvest festival held just before the Hindu New Year. The exact dates change from year to year but Diwali is always in the fall. Celebrations include lighting oil lamps or candles called diyas. The lights represent "a victory of knowledge over ignorance, light over darkness, good over evil."

    A Diwali celebration will light up Disney California Adventure Park in Anaheim this year. Visitors can watch performances of traditional Indian dances and take part in a Bollywood dance party. The event is part of a Festival of Holidays program at the theme park to show cultural traditions from around the world.

Maths and Music

    An excellent way to kill a conversation is to say you are a mathematician. Tell others you are also a musician, however, and they will be hooked. Although there are obvious similarities between mathematical and musical activity, there is no direct evidence for the kind of magical connection many people seem to believe in.

    I'm partly referring here to the "Mozart effect", where children who have been played Mozart compositions are supposedly more intelligent, including at maths, than other children. It is not hard to see why such a theory would be popular: we would all like to become better at maths without putting in any effort. But the conclusions of the experiment that expressed the belief in the Mozart effect were much more modest. If you want your brain to work better, you clearly have to put in hard work. As for learning to play the piano, it also takes effort.

    Surely a connection is quite reasonable. Both maths and music deal with abstract structures, so if you become good at one, then it is likely that you become good at something more general that helps you with the other. If this is correct, it would show a connection between mathematical and musical ability. It would be more like the connection between abilities at football and tennis. To become better at one, you need to improve your fitness and coordination (协调). That makes you better at sport and probably helps with the other.

    Abstract structures don't exist only in maths and music. If you learn a language then you need to understand its abstract structures like grammar. Yet we don't hear people asking about a connection between mathematical and linguistic (语言的) ability. Maybe this is because grammar feels mathematical, so it wouldn't be surprising that mathematicians were better at learning grammar. Music, however, is strongly tied up with feelings and can be enjoyed even by people who know little about it. As such, it seems different from maths, so there wouldn't be any connection between the two.

    Let's see how we solve problems of the "A is to B as C is to D" kind. These appear in intelligence tests but they are also central to both music and maths. Consider the opening of Mozart's Eine Kleine Nachtmusik (小夜曲). The second phrase is a clear answer to the first. The listener thinks: "The first phrase goes upward and uses the notes of a G major chord (和弦); what would be the corresponding phrase that goes downward and uses the notes of a D7?" Music is full of puzzles like this. If you are good at them, expectations will constantly be set up in your mind. The best moments surprise you by being unexpected, but we need the expectations in the first place.

    Leadership today is not about forcing others to do things. If this is even possible, it is short-term. If you order someone to do something against their will, they may do it because they feel they must, but the anger they feel will do more harm in the long-term. They will also experience fear.

    Fear causes the thinking brain to shut down, making the person unable to function at his or her best. If they connect you with this emotion of fear, they will become less functional around you, and you will have succeeded in not only shooting yourself in the foot, but possibly making a very good employee or partner unable to perform effectively. Fear has no place in leadership.

    The way we affect people in a lasting way is by our own character, and our understanding and use of emotion. We can order someone to do something, which may be part of the work day, or we can employ them at the emotional level, so they become fully devoted to the projects and provide some of their own motivation（积极性）.

    Today's work place is all about relationships. Anyone works harder in a positive environment in which they're recognized and valued as a human being as well as a worker. Everyone produces just a bit more for someone they like. Leaders understand the way things work. They know money is not the only most motivating factor in the work life of most people.

    The true strength of leadership is an inner strength that comes from the confidence of Emotional Intelligence-knowing your own emotions, and how to deal with them and those of others. Developing your emotional intelligence is the best thing you can do if you want to develop your relationships with people around you, which is the key to the leadership skills.

    The view you adopt for yourself significantly affects the way you lead your life. It can determine whether you become the person you want to be and whether you achieve the things you value. How does this happen? How can a simple belief have the power to transform your psychology and, as a result, your life?

    Believing that your qualities are carved in stone­the fixed mindset­creates an urgency to prove yourself over and over. Some of us are trained in this mindset from an early age. Even as a child, I was focused on being smart, but the fixed mindset was really stamped in by Mrs. Wilson, my sixth­grade teacher. She believed that people's IQ scores told the whole story of who they were. We were seated around the room in IQ order, and only the highest­IQ students could be trusted to collect homework, or take a note to the principal. She was creating a mindset in which everyone in the class had one consuming goal­look smart, don't look stupid.

    I've seen so many people with this one consuming goal of proving themselves­in the classroom, in their careers, and in their relationships. Every situation calls for a confirmation of their intelligence, personality, or character. Every situation is evaluated: Will I succeed or fail? Will I look smart or stupid? Will I feel like a winner or a loser?

    But doesn't our society value intelligence, personality, and character? Isn't it normal to want these qualities? Yes, but...

    There's another mindset, the growth mindset, which is based on the belief that your basic qualities are things you can develop through your efforts. Although people may differ in every which way­in their inborn talents, interests, or characters­everyone can change and grow through efforts and experience. Did you know that Darwin and Tolstoy were considered ordinary children? That the photographer Cindy Sherman, who has been on almost every list of the most important artists of the twentieth century, failed her first photography course? That Geraldine Page, one of our greatest actresses, was advised to give it up for lack of talent?

    You can see how the belief that valuable qualities can be developed creates a passion for learning. Why waste time proving how great you are, when you could be getting better? Why hide weaknesses instead of overcoming them? And why seek out the tried and true, instead of experiences that will stretch you? The passion for stretching yourself and sticking to it, even when it's not going well, is the feature of the growth mindset. This is the mindset that allows people to achieve success during some of the most challenging times in their lives.

    It's difficult to know the exact answer to whether babies dream and what they dream about. However, sleep experts have shown that newborns dream the most in the first two weeks after birth. Babies spend most of their sleeping time in REM(rapid eye movement) stage. As dreaming takes place in a light state of sleep, newborns tend to wake up due to noises, movements and other factors. When dreaming, newborns make a few noises and their eyes move. They may move around the sides or up and down. They may laugh, scream, or cry during the REM sleep. Also, their facial muscles, hands, and legs move, due to which they may wake up. So wrapping a baby in swaddling(裹紧的) clothes can keep the baby's body from moving and help them sleep better. As babies grow, their body movement decreases when dreaming.

    Studies say that the brain activity associated with dreaming is essential for the babies' mental development. During the REM stage, the flow of blood to the brain increases. As a result, certain nerve proteins are produced, which are the building units of the brain. Babies get stimulation from what they see, hear, or feel. The brain processes the information acquired while awake, and stores what is essential to the individual. A study concludes that babies learned while they were dreaming.

    What's the time for babies to start dreaming? Researchers say that before birth, babies start experiencing REM sleep around week 25, and so they may start dreaming at the point. On the contrary, some psychologists believe that children start having dreams when they are about 5 years old. At that age, they start becoming aware of themselves and begin to understand the things around them, which is what dreams are actually made of.