题型:阅读理解 题类:模拟题 难易度:普通
北京市第四中学2019届高三英语模拟试卷四
Corporate culture is the values and beliefs a company develops over time. The role of corporate culture is to improve a company's mission and strategies, with long-term hopes of improvements in a company's profit. Mostly corporate culture comes from a company's top management.
One role of corporate culture is to influence employee behavior, honesty, and compliance(服从). A company does not have to necessarily create a direct influence for these actions. A direct influence may be a set of written regulations or other policies, and while these may be in place, the corporate culture is usually more of an indirect influence.
While many companies try to create corporate culture through the use of written policies, its role is harder to define. The human factor has an influence on how corporate culture is expressed. The way uppermanagement acts and reacts to various situations defines how lower-level employees will act, and this aspect may be more important than any written policy.
A company's corporate culture can also extend beyond the walls of the business. Consumers who believe a company to be honest and forthright(直率)may be more loyal in their buying behavior. Employees in a company's customer service department can also exhibit positive corporate culture to outside individuals. In this case, the culture creates a link between the company's employees and its customers. How customers react may be a direct result from the company's corporate culture.
Product quality can also be influenced by a company's corporate culture. Companies that focus only on profits may decide to avoid high-quality materials in products, but try to suggest that the products are of higher quality than they really are. This negative culture can then result in lower brand loyalty with consumers.
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