In ancient Egypt, a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment. Modern businesses have been following his lead, with more tactics（策略）.

    One tactic involves where to display the goods. Foe example, stores place fruits and vegetables in the first section. They know that customers who buy the healthy food first will feel happy so that they will buy more junk food（垃圾食品）later in their trip. In department stores, section is generally next to the women's cosmetics(化妆品) section：while the shop assistant is going back to find the right size shoe, bored customers are likely to wander over cosmetics they might want to try later.

    Besides, businesses seek to appeal to customers' senses. Stores notice that the smell of baked goods encourages shopping, they make their own bread each morning and then fan the bread smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that when French music was played, sales of French wine went up.

    When it comes to the selling of houses, businesses also use highly rewarding tactics. They find that customers make decision in the first few second upon walking in the door, and turn it into a business opportunity. A California builder designed the structure of its houses smartly. When entering the house, the customer would see the Pacific Ocean through the windows, and then the poll through an open stairway leading to the lower level. The instant view of water on both levels helped sell these $10 million houses.

    Do you want to live with a strong sense of peacefulness, happiness, goodness, and self-respect? The collection of happiness actions broadly categorized as “honor” help you create this life of good feelings.

    Here's an example to show how honorable actions create happiness.

    Say a store clerk fails to charge us for an item. If we keep silent, and profit from the clerk's mistake, we would drive home with a sense of sneaky (暗中的) excitement. Later we might tell our family or friends about our good fortune. On the other hand, if we tell the clerk about the uncharged item, the clerk would be grateful and thank us for our honesty. We would leave the store with a quiet sense of honor that we might never share with another soul.

    Then, what is it to do with our sense of happiness?

    In the first case, where we don't tell the clerk, a couple of things would happen. Deep down inside we would know ourselves as a type of thief. In the process, we would lose some peace of mind and self-respect. We would also demonstrate that we cannot be trusted, since we advertise our dishonor by telling our family and friends. We damage our own reputations by telling others. In contrast, bringing the error to the clerk's attention causes different things to happen. Immediately the clerk knows us to be honorable. Upon leaving the store, we feel honorable and our self-respect is increased. Whenever we take honorable actions we gain the deep internal rewards of goodness and a sense of nobility.

    There is a beautiful positive cycle that is created by living a life of honorable actions.

    Honorable thoughts lead to honorable actions. Honorable actions lead us to a happier existence. And it's easy to think and act honorably again when we're happy. While the positive cycle can be difficult to start, once it's started, it's easy to continue. Keeping on doing good deeds brings us peace of mind, which is important for our happiness.

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    There are two factors (因素) which decide an individual's intelligence (智商). The first is the sort of brain he is born with. Human brains differ greatly, some being more capable (有能力) than others. But no matter how good a brain he has to begin with, an individual (个体) will have a low order of intelligence unless he has opportunities to learn. So the second factor is what happens to the individual—the sort of environment in which he is brought up. If an individual has less chances environmentally, it is likely that his brain will fail to develop and he will never arrive at the level of intelligence of which he is capable.

    The importance of environment in deciding an individual's intelligence can be shown by the case history of the twins. When they were three months old, their parents died, and they were placed in different homes. Peter was brought up by parents of low intelligence in a separate community with poor educational opportunities. Mark was brought up in the home of well-to-do opportunity to be encouraged intellectually.

    This environmental difference continued until the twins were in their late teens, when they were given tests to measure their intelligence. Mark's IQ was 125, twenty-five points higher than the average and fully forty points higher than his twin brother. Given equal opportunities, the twins, having similar brains, would have tested at roughly the same level.

    Traffic jam and cities, it seems go hand in hand. Everyone complains about being stuck in traffic, but, like the weather, no one seems to do anything about it. In particular, traffic engineers, transportation planners, and public officials responsible for transportation systems in large cities are frequently criticized for failing to solve traffic jam.

    But is traffic jam a sign of failure? Long lines at restaurants or theater's box offices are seen as signs of success. Should transportation systems be viewed any differently? I think we should recognize that traffic jam is an unpreventable by-product of successful cities and view the “traffic problem” in a different light.

    Traffic jam occurs where there are lots of people but limited spaces. Culturally and economically successful cities have the worst traffic problems, while decaying cities don't have much traffic. New York and Los Angeles are America's most crowded cities. But if you want access to major brokerage houses（经济行）, you will find them easier to reach in crowded New York than in any other large cities. And if your company needs access to post-production film editors or satellite-guidance engineers, you will reach them more quickly through the crowded freeways of LA than through less crowded roads elsewhere.

    Despite traffic jam, a larger number and wider variety of social communications and economic dealings can be made perfect in large, crowded cities than elsewhere. Seen in this light, traffic jam is an unfortunate result of success, not a cause of economic decline and urban decay.

    So while we can consider traffic jam as increasing costs on the areas of big cities, the costs of inaccessibility in uncrowded places are almost certainly greater.

    There is no doubt that traffic jam brings the terrible economic and environmental damage in places like Bangkok, Jakarta, and Lagos. But mobility（移动性）is far higher and traffic jam levels are far lower here in the US, even in our most crowded cities. That's why, for now, we don't see people and capital streaming out of San Francisco and Chicago, heading for other cities in California, and Illinois.

    You can start horse-riding at any age. Choose private or group lessons any weekday between 9 am and 8:30 pm (3:30 pm on Saturdays). There are 10 kilometres of tracks and paths for leisurely rides across farmland and open country. You will need a riding hat.

    Opening Hours: Monday through Friday: 9:00 am一8:30 pm

    Phone: (412)396--6754 Fax: (412)396—6752

    Sailing Club:

    Our Young Sailor's Course leads to the Stage 1 Sailing qualification. You'11 learn how to sail safely and the course also covers sailing theory and first aid. Have fun with other course members afterwards in the clubroom. There are 10 weekly two—hour lessons (Tuesdays 6 pm～8 pm).

    Opening Hours: Tuesdays: 6:00 pm一8:00 pm

    Phone: (412)396—6644 Fax: (412)396—6644

    Diving Centre:

    Our experienced instructors offer one-month courses in deep-sea diving for beginners. There are two evening lessons a week, in which you learn to breathe underwater and use the equipment safely. You only need a swimming costume and towel. Reduced rates for couples.

    Opening Hours: Monday and Friday: 6:30pm—8:30pm

    Phone: (412)396—6312 Fax: (412)396—6706

    Medical Center:

    The staff of the Medical Center aim to provide convenient and comprehensive medical care to students and staff of the university. The center is well equipped and the staff here are trained to deal with a broad range of medical problems. Both female and male doctors as well as nursing staff are available for consultation. Also, all kinds of medicines are sold here and are cheaper for students than other drugstores.

    Opening Hours: 24 hour from Monday to Sunday

    Phone: (412)396—6649 Fax: (412)396—6648

    Watersports Club:

    We use a two-kilometre length of river for speedboat racing, and water-skiing. A beginners' course consists of ten 20-minute lessons. You will learn to handle boats safely and confidently, but must be able to swim. The club is in a convenient central position and is open daily from 9 a.m. to 4 p.m., with lessons all through the day.

Opening Hours: Monday through Friday: 9 am—4pm

Phone: (412)396--6899 Fax: (412)396—6890

    I've worked part time since taking early retirement ten years ago. I was inspired by an older friend. We worked for the same company, and he retired two years before I was also considered “spare”, as some companies call it.

    Soon after I left work, we had lunch together. First, he assured me that there was life after work. Then he related his own experience. He didn't want to take another full-time job, so he turned his daughter's old bedroom into a home office. He arranged for some consulting work from our old company, and he picked up more projects from other contacts. Soon he was working 20 to 30 hours a week. He wasn't making as much money. His kids were grown-up, so he didn't need as much income. “As soon as I left that job,” he told me, “my back problems went away. I started to eat better and get more exercise, I make half as much money, but I feel twice as good, and I'm twice as happy.”

    I decided to follow a similar track. At the time, my younger child almost finished college, so my parental responsibilities were winding down. We sold our old house and moved into a townhouse. I went to work for myself. And the result? Today I, too, make less money. But we make ends meet. And I feel twice as good and twice as happy.

    Our experience isn't for everybody. But a lot of people have retired early and lived to tell the tale, which proves it possible. Jack, another friend, was a salesman for a communication firm. He had a long distance to work and did a lot of traveling. He decided to leave the corporate world, in part because he had health problems and he wanted to spend more time with his family. Later, he quit his job with flexible hours and was restored to his health. And now he has found a part-time job, and he, together with his family, is leading a more relaxing life.