题型:阅读理解 题类:常考题 难易度:普通
江苏省南京市2018-2019学年高一上学期英语期末考试试卷(音频暂未更新)
“Helicopter parent” may not sound pleasant, but given the chance, most parents would probably prefer a vehicle to zoom (快速移动)little ones between school, football practice and piano lessons. Getting children where they need to go is a huge task and expense, especially in homes where both parents work. Hailing rides (专车服务)through firms like Uber and Lyft has made life more convenient for adults. But drivers are not supposed to pick up kids who travels without an adult aside (although some are known to bend the rules).
Children represent a fresh-faced opportunity. Ride-hailing for kids could be a market worth at least $50bn in America, hopes Ritu Narayan, the founder of Zum, one of the startups in want of the prize. These services are similar to Uber's, except they allow parents to schedule rides for their children in advance. Children are given a code word to ensure they find the right driver, and parent sreceive warnings about the pick-up and ride, including the car's speed. These services promise more careful background checks finger printing and training than typical ride-hailing companies.
Annette Yolas, who works in sales at AT&T, says that she spends around $200 a month on Hop Skip Drive, a service that operates in several markets in California, for her three kids to get to the school bus on time and to ballet practice. She says it has been a “life-saver” by allowing her to work longer hours. Meanwhile, kids avoid the embarrassment of a relative pulling up at school. But ride-hailing firms for kids may end up like the children in Neverland, and never fully grown. They face several challenges. One is finding enough drivers. All users need rides during the same limited set of hours: before and after school, which makes it hard to offer drivers enough work. It can also be challenging to persuade parents, who have drilled it into children never to get in a stranger's car.
And while ride-sharing companies can annoy adult passengers by cancelling or being late, such behavior can be a disaster when children are involved. Shuddle, an early entrant in the taxis-for-kids business, which shut down in 2016, had only two out of five stars on Yelp (点网站)for that reason, and lots of negative reviews from parents. It had made money on rides mainly by raising prices ever higher.
Shuddle's failure has not discouraged Uber itself, which is expected soon to launch a pilot programme for teenagers under 18. Parents may be happier to use services they are familiar with. But Uber's entrance is likely to add to the struggle of child-focused ride-hailing businesses as they compete for customers and new funds.
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